Breda, city with character

Academy of TourismAcademy of Tourism

Bachelor programmes• English taught programmes

– ITMC: International Tourism Management & Consultancy– ITTI: International Tourism & Travel Industry

• Dutch taught programmes– Tourism Management– FBTR Function Oriented Programmes

Master programmes:• Tourism Destination Management• European Tourism Management• Imagineering

ITMCITMCInternational Tourism International Tourism

Management & ConsultancyManagement & Consultancy www.nhtv.nl

and

www.itmc.nl

WTO TedQual certification

ITMCITMC• Destinations: all over the world

– Tourism Developments– Management– Marketing– Changing Perspectives

• INTERNATIONAL setting– English– International Classroom– Students & Staff – Destinations– Placements

INTERNATIONAL INTERNATIONAL TOURIST ARRIVALSTOURIST ARRIVALS

EMERGING EMERGING DESTINATIONSDESTINATIONS

• GROWTH? HOW TO DEAL WITH THAT?– ‘OLD’ PRODUCTS IN ‘OLD’ DESTINATIONS– NEW PRODUCTS IN OLD DESTINATIONS– NEW PRODUCTS IN NEW DESTINATIONS

• GROWTH: A LARGE SCALE CHALLENGE! – LARGE SCALE – SMALL SCALE – CONCENTRATED OR DISPERSED– SUSTAINABLE

ITMC CurriculumITMC Curriculum

• 3 basic conceptual lines– International marketing– Planning and development– Cross cultural dimensions

StructureStructure• First year: propaedeutic: general introduction • Second year: explore and analyze

– tourism development– destinations

• Third year: synthesize and apply– business planning– placement

• Fourth year: plan and advise– specialisation – thesis

Semester 1: tourism and Semester 1: tourism and developmentdevelopment

Courses: • Tourism planning and Development• The Market Perspective• Tourism Impact Studies• Understanding the consumer• Research• Commercial Skills• Languages

Semester 2: destinationsSemester 2: destinations

Courses: • Cross Cultural Studies• Analysing Tourism Markets• Tourism Supply• Management Accounting

• Field research project & destination analysis

Semester 3: Semester 3: business planningbusiness planningCourses: • Feasibility Study • Financial Accounting• Project Development• Marketing Management Game• Management• Argumentative communication• Languages

Semester 4: placementSemester 4: placement

Examples of placement organizations:• Marketing and consultancy firms• Tourism developers• Hotel industry

Examples of placements assignments:• Backpacker tourism in Queensland Australia• Community based tourism in Namibia• WWF Sicily: research effects of tourism on giant

sea turtles in Lampedusa

%

25.2

17.8

15.0

5.6

9.3

0 10 20 30

Consultancy Organisation

Tour Operator

Tourism Board

Hotel / Resort

Other accommodation (i.e.ecolodge, hostel)

PLACEMENTSPLACEMENTS

Semester 5: specialisationSemester 5: specialisation

• International tourism projectsOptions (examples):• International Marketing• Marketing Communications• Integrated Heritage Management• Sustainable Tourism• Cross Cultural Research• International Tourism Project

Semester 6: thesisSemester 6: thesis

Examples:• Impacts of terrorist attacks on Balinese

community • Rural tourism development in Patagonia• Sustainable tourism development for Niger• Possibilities of celebrity endorsement in tourism

marketing communications• The off-season potential for Bodrum Turkey

After graduationAfter graduation

In the first years after graduation:• 50% in tourism and/or international jobs• 25% follow up studies• 25% other kind of jobs

Working as:• Researcher and consultant• Marketer• Planner and developer

Some examples of careersSome examples of careers

• Consultant tourism development Namibia / Uganda

• Manager / owner incoming t.o. in Lima, Peru• International tourism consultant, Gouda• Director weekly tourism guide Leningrad• Consultant sustainable golf links, Nepal• Officer European Parliament Brussels• Director of sales and marketing Creta travel

bureau

NHTV NHTV International International partners networkpartners network

International Consultancy ProjectsInternational Consultancy Projects2005 - 20072005 - 2007

Ecoturismo como Herremienta de Conservaion del Medio Ambiente, Peru

transnational mobility - the case of tourism vocational studentsstudy on obstacles - Pricewaterhouse CoopersSustainable

Capacity Building for Innovative Learning methods, Mozambique

A strategic approach to tourism, Turkey

Training in Tourism DevelopmentFor local government staff, Tanzania

Sustainable Tourism Capacity Building Programme, Suriname

Professional Education & Training for Tourism & Hospitalityindustry in Slovenia (MATRA)

International Business School, Botevgrad, Bulagaria