BRENDA PALMABP PROFILE

OBJECTIVE

• Planned, coordinated, assisted and executed events within the educational industry

• Volunteered in several charity events within Waterloo Region• Successfully developed and executed Communication Plans

to propose marketing and communications strategies in order to achieve goals

• Dedicated and motivated learner with excellent multicultural sensitivity, problem-solving and organizing skills

• Effectively used computer MS Office software such as Excel, Word and PowerPoint, Final Cut X, Adobe Suite – Photoshop, InDesign and Illustrator to create business documents, reports, promotional products, branding collateral and materials for media

• Used of my creativity and knowledge to assist and/or design marketing collateral with use of analytical skills

• Implemented strong ethical sense, integrity, and positive attitude during work and post-secondary education

EDUCATIONConestoga College, Waterloo , OntarioEvent Management 2016 – PRESENT Plan, communicate, manage, coordinate and operate events by implementing Human Resources, Logistics, Food and Beverage, and Sponsorship.

Integrated Marketing Communications 2015 – 2016 Developed, wrote and presented an integrated Marketing Communications Plan with proposals by incorporating Public Relations, Digital Marketing, Advertising, Promotion, and Marketing.

Universidad del Valle de México, Querétaro, MéxicoBachelor’s Degree – Communications 2010 – 2014 Graduated with honors; Developed journal content for media; Wrote and developed creative ideas for advertising spaces; Created, coordinated and executed communication products.

To grow professionally and

apply my Event Planning, Marketing

and Communications skills to improve

performance within the company.

519.807.6379

brenpalma_11_@hotmail.com

425 Wilson Avenue,Kitchener, ON,

N2C 2R8

linkedin.com/in/brenda-palma-zarco

EMPLOYMENT EXPERIENCECommunications Intern - Student Life May 2015 – PRESENTConestoga College, Kitchener, Ontario• Create, develop and implement creative event strategies for Mature

students to support their transition to college;

• Manage department’s Social Media accounts Facebook and Instagram;

• Design and distribute promotional materials for entire student body;• Develop and implement a Communications plan to improve internal

communications which include internal/external research, content strategy, initiatives and tactics, monthly editorial calendar, and analytic report.

• Provide assistance and support to internal events at college;

Communications Assistant Jan 2015 – Aug 2015Orange Sky Enterprises, Waterloo, Ontario• Organized, procured and executed internal events to increase

brand's awareness;

• Created corporate image and stationery material in English and Spanish for local companies in Waterloo Region;

• Dealt directly with suppliers, clients, and sponsors;• Planned, directed and produced Orange Sky’s corporate video;• Analyzed demographic data to improve marketing strategies.

Feb 2015 – Apr 2015Statistical Projects Assistant INEGI, Querétaro, QRO, México• Demonstrated teamwork skills by organizing and monitoring five

interviewers;• Received, organized, and monitored information to ensure reliability

and accuracy;• Managed databases to regulate statistics, percentages, and number

of questionnaires;• Worked with geographical knowledge to collect information by

region.

Sep 2014 – Dec 2014Event “ComunicAccion” Logistic Department UVM, Querétaro, QRO, México• Developed and managed procurement of elements needed on the

event day;• Applied logistical program elements and documented all event

activities;• Coordinated event financial status and stakeholders to secure

revenue and created effective relationships with clients;

PROFESSIONAL SKILLS

Event Planning

MS Office

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Final Cut X

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PERSONAL SKILLS