brendan jackson, iprospect, dmx dublin 2014 - seo: it's all about the user
TRANSCRIPT
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Brendan Jackson
SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser @iProspectIRL iProspect.ie
IT’S ALL ABOUT THE USER
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What we know about
SEO SEO IS
DIFFICULT
SEO IS
TECHNICAL
SEO IS
FOR GEEKS
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– Matt Cutts Head of Webspam, Google
We expect to roll out
over 500 improvements
to our algorithm this
year.
“
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“Hello,
We are a fast growing
company with a focus on
Search Engine Optimisation.
We have a dedicated team of
professionals to serve you in
building appropriate links and
developing SEO.”
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Let’s investigate
the effectiveness
of latent semantic
indexing on your
site.
“
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Let’s investigate
the effectiveness
of latent semantic
indexing on your
site.
“
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It’s all about the
USER!
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Great Content Wikipedia.com
– Ranks on
page 1 for 99%
of search terms
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Google Analytics site content reports
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Google Analytics landing pages reports
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Analyse with Followerwonk
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Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/
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Create a content calendar. And stick to it!
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Great Link Building Eric Ward
Build links for people, not
Google.
“ – Eric Ward The Original Link Builder
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Analyse with Open Site Explorer
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Analyse with Open Site Explorer
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Broken link
BUILDING
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Analyse with Open Site Explorer
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Find old content with Way Back Machine
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Find old content with Way Back Machine
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Great Social Sharing Lovin’ Dublin
Social media is like teen
sex. Everyone wants to do
it. No one actually knows
how. – Avinash Kaushik Analytics Evangelist, Google
“
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Make your content shareable
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Analyse with Followerwonk
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Create great
content
Takeaways
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Build links for
people
Takeaways
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Make your content
shareable
Takeaways
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THANK
YOU
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Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/