brewers forum/38th ebc congress

24
BREWERS FORUM/38 th EBC CONGRESS MADRID, 29 MAY – 1 JUNE 2022

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Page 1: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

2

INDEXABOUT EBC AND THE BREWERS OF EUROPE 3

ABOUT THE EVENT 4

PAST EDITIONS 4

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021) 5

EXCLUSIVE SPONSORSHIPS 6

MORE SPONSORSHIP OPTIONS 7

FORUM CONTENT AND AREAS SPONSORSHIP 8

SIGNAGE OPPORTUNTIES 9

EVENT ADVERTISING 15

EXHIBITION 16

TOP REASONS TO BECOME AN EXHIBITOR 17

CHOOSE YOUR STAND TYPE 18

SPONSORSHIP BOOKING 20

SPONSORSHIP BOOKING FORM 21

TERMS AND CONDITIONSONS 22

REQUEST YOUR TAILORED PROPOSAL 23

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

3

ABOUT EBC AND THE BREWERS OF EUROPEBeer has been brewed for thousands of years with a step-by-step evolution in the science and technology lea-ding to what we recognise as beer today

The European Brewery Convention (EBC) has played its part in developing methods for modern quality control procedures in brewing malting and hop laboratories throughout the world All technical aspects of beer brewing knowledge and scientific research in brewing science have been corner stones of the activities of the EBC throu-gh their main events

The Brewers of Europe brings together national brewersrsquo associations from 29 European countries and provides a voice to support the united interests of Europersquos 11000 plus breweries The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely cost-effectively and responsibly brew and market beer across Europe Based in Brussels The Brewers of Europe acts as the contact point between breweries and the European Institu-tions with regard to EU regulations and legislative proposals with a real or potential impact on the operations of a responsible and sustainable European beer sector

Every second year the Brewers Forum is organised jointly with the EBC Congress as is the case for the 2022 edition

The Brewers ForumEBC Congress is an occasion to meet the suppliers distributors and clients as a human-sca-le with a focused trade show organised at the same time

More information on wwwbrewersofeuropeeu

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

4

30

20

20

10

25

ABOUT THE EVENTThe Brewers Forum brings together brewers of all sizes ingredients suppliers equipment providers and the entire beer value chain to discuss the latest and upcoming developments Held on a yearly basis it addresses via plenaries breakout seminars and practical workshops the hot topics in the beer world from brewing techno-logies brewing skills marketing sustainability consumersrsquo expectations trade trends etc

Key players from the industry ndash from CEOs of international companies to brewmasters from newly created breweries or the owners to managers of family businesses from lead research institutes to universities ndash come to address the audience share their insights and debate with their peers The EBC Congress is one of the most important brewing technical events in Europe as well as across the globe It appeals to researchers technologists scientists and other professionals involved in the fields of brewing mal-ting beverage engineering and fermentation

During the EBC Congress attendees can follow more than 50 scientific presentations and read more than 100 technical posters and discuss with their authors The last day is reserved for technical tours to breweries maltings supplier brewing engineering companies

PAST EDITIONS

ATTENDEES PROFILE

BREWERY PROFILE

+1100 ATTENDEES

BrewersBrewery

Suppliers

Institutes + Universities

Ingredient Supplier

Other

+30 COUNTRIES

+60 EXHIBITORS

90 EUROPE 5 AMERICAS 48 ASIA 02 AFRICA

(other than ingredients)

29 micro + small breweries31 medium-sized breweries35 large breweries

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

5

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021)

2500

50

REGISTRATED ATTENDEES

BREWERSBREWERY STAFF

38

27

35

had an annual production output of less than 10000 HL

82

FROM EUROPE

98

FROM THE AMERICAS

52

FROM ASIA

19

FROM AFRICA

11

FROM OCEANIA

had an annual production volume between 10000 HL and 1M HL

had an annual production volume of more than 1M HL

GEOGRAPHICAL ORIGIN

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

6

EXCLUSIVE SPONSORSHIPSThe Brewers ForumEBC Congress offers a wide range of individual sponsorship opportunities all which highli-ght your companyrsquos branding and make a high impact impression on attendees

Event Lanyards (1200 units)7500 euro

Your logo exposed as attendees and exhibitors wear it through the event

Event Bags (1200 units)8000 euroMore than 1000 bags will be distributed during the event featuring your name and logo

Production of the bags included If you would like to bring your own bags please let us know

Pocket Guide (1200 units)5000 euro

A pocket size agenda and essential guide to the event

Customizable USB with book of abstracts4500 euro

Customize the USB offered to all attendees One side one color

Event App6500 euro

Customize the app with your logo and company information

Customized Wi-Fi Network Name or Password2000 euro

Name the WiFi Network with your companyacutes name

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 2: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

2

INDEXABOUT EBC AND THE BREWERS OF EUROPE 3

ABOUT THE EVENT 4

PAST EDITIONS 4

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021) 5

EXCLUSIVE SPONSORSHIPS 6

MORE SPONSORSHIP OPTIONS 7

FORUM CONTENT AND AREAS SPONSORSHIP 8

SIGNAGE OPPORTUNTIES 9

EVENT ADVERTISING 15

EXHIBITION 16

TOP REASONS TO BECOME AN EXHIBITOR 17

CHOOSE YOUR STAND TYPE 18

SPONSORSHIP BOOKING 20

SPONSORSHIP BOOKING FORM 21

TERMS AND CONDITIONSONS 22

REQUEST YOUR TAILORED PROPOSAL 23

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

3

ABOUT EBC AND THE BREWERS OF EUROPEBeer has been brewed for thousands of years with a step-by-step evolution in the science and technology lea-ding to what we recognise as beer today

The European Brewery Convention (EBC) has played its part in developing methods for modern quality control procedures in brewing malting and hop laboratories throughout the world All technical aspects of beer brewing knowledge and scientific research in brewing science have been corner stones of the activities of the EBC throu-gh their main events

The Brewers of Europe brings together national brewersrsquo associations from 29 European countries and provides a voice to support the united interests of Europersquos 11000 plus breweries The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely cost-effectively and responsibly brew and market beer across Europe Based in Brussels The Brewers of Europe acts as the contact point between breweries and the European Institu-tions with regard to EU regulations and legislative proposals with a real or potential impact on the operations of a responsible and sustainable European beer sector

Every second year the Brewers Forum is organised jointly with the EBC Congress as is the case for the 2022 edition

The Brewers ForumEBC Congress is an occasion to meet the suppliers distributors and clients as a human-sca-le with a focused trade show organised at the same time

More information on wwwbrewersofeuropeeu

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

4

30

20

20

10

25

ABOUT THE EVENTThe Brewers Forum brings together brewers of all sizes ingredients suppliers equipment providers and the entire beer value chain to discuss the latest and upcoming developments Held on a yearly basis it addresses via plenaries breakout seminars and practical workshops the hot topics in the beer world from brewing techno-logies brewing skills marketing sustainability consumersrsquo expectations trade trends etc

Key players from the industry ndash from CEOs of international companies to brewmasters from newly created breweries or the owners to managers of family businesses from lead research institutes to universities ndash come to address the audience share their insights and debate with their peers The EBC Congress is one of the most important brewing technical events in Europe as well as across the globe It appeals to researchers technologists scientists and other professionals involved in the fields of brewing mal-ting beverage engineering and fermentation

During the EBC Congress attendees can follow more than 50 scientific presentations and read more than 100 technical posters and discuss with their authors The last day is reserved for technical tours to breweries maltings supplier brewing engineering companies

PAST EDITIONS

ATTENDEES PROFILE

BREWERY PROFILE

+1100 ATTENDEES

BrewersBrewery

Suppliers

Institutes + Universities

Ingredient Supplier

Other

+30 COUNTRIES

+60 EXHIBITORS

90 EUROPE 5 AMERICAS 48 ASIA 02 AFRICA

(other than ingredients)

29 micro + small breweries31 medium-sized breweries35 large breweries

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

5

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021)

2500

50

REGISTRATED ATTENDEES

BREWERSBREWERY STAFF

38

27

35

had an annual production output of less than 10000 HL

82

FROM EUROPE

98

FROM THE AMERICAS

52

FROM ASIA

19

FROM AFRICA

11

FROM OCEANIA

had an annual production volume between 10000 HL and 1M HL

had an annual production volume of more than 1M HL

GEOGRAPHICAL ORIGIN

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

6

EXCLUSIVE SPONSORSHIPSThe Brewers ForumEBC Congress offers a wide range of individual sponsorship opportunities all which highli-ght your companyrsquos branding and make a high impact impression on attendees

Event Lanyards (1200 units)7500 euro

Your logo exposed as attendees and exhibitors wear it through the event

Event Bags (1200 units)8000 euroMore than 1000 bags will be distributed during the event featuring your name and logo

Production of the bags included If you would like to bring your own bags please let us know

Pocket Guide (1200 units)5000 euro

A pocket size agenda and essential guide to the event

Customizable USB with book of abstracts4500 euro

Customize the USB offered to all attendees One side one color

Event App6500 euro

Customize the app with your logo and company information

Customized Wi-Fi Network Name or Password2000 euro

Name the WiFi Network with your companyacutes name

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 3: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

3

ABOUT EBC AND THE BREWERS OF EUROPEBeer has been brewed for thousands of years with a step-by-step evolution in the science and technology lea-ding to what we recognise as beer today

The European Brewery Convention (EBC) has played its part in developing methods for modern quality control procedures in brewing malting and hop laboratories throughout the world All technical aspects of beer brewing knowledge and scientific research in brewing science have been corner stones of the activities of the EBC throu-gh their main events

The Brewers of Europe brings together national brewersrsquo associations from 29 European countries and provides a voice to support the united interests of Europersquos 11000 plus breweries The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely cost-effectively and responsibly brew and market beer across Europe Based in Brussels The Brewers of Europe acts as the contact point between breweries and the European Institu-tions with regard to EU regulations and legislative proposals with a real or potential impact on the operations of a responsible and sustainable European beer sector

Every second year the Brewers Forum is organised jointly with the EBC Congress as is the case for the 2022 edition

The Brewers ForumEBC Congress is an occasion to meet the suppliers distributors and clients as a human-sca-le with a focused trade show organised at the same time

More information on wwwbrewersofeuropeeu

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

4

30

20

20

10

25

ABOUT THE EVENTThe Brewers Forum brings together brewers of all sizes ingredients suppliers equipment providers and the entire beer value chain to discuss the latest and upcoming developments Held on a yearly basis it addresses via plenaries breakout seminars and practical workshops the hot topics in the beer world from brewing techno-logies brewing skills marketing sustainability consumersrsquo expectations trade trends etc

Key players from the industry ndash from CEOs of international companies to brewmasters from newly created breweries or the owners to managers of family businesses from lead research institutes to universities ndash come to address the audience share their insights and debate with their peers The EBC Congress is one of the most important brewing technical events in Europe as well as across the globe It appeals to researchers technologists scientists and other professionals involved in the fields of brewing mal-ting beverage engineering and fermentation

During the EBC Congress attendees can follow more than 50 scientific presentations and read more than 100 technical posters and discuss with their authors The last day is reserved for technical tours to breweries maltings supplier brewing engineering companies

PAST EDITIONS

ATTENDEES PROFILE

BREWERY PROFILE

+1100 ATTENDEES

BrewersBrewery

Suppliers

Institutes + Universities

Ingredient Supplier

Other

+30 COUNTRIES

+60 EXHIBITORS

90 EUROPE 5 AMERICAS 48 ASIA 02 AFRICA

(other than ingredients)

29 micro + small breweries31 medium-sized breweries35 large breweries

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

5

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021)

2500

50

REGISTRATED ATTENDEES

BREWERSBREWERY STAFF

38

27

35

had an annual production output of less than 10000 HL

82

FROM EUROPE

98

FROM THE AMERICAS

52

FROM ASIA

19

FROM AFRICA

11

FROM OCEANIA

had an annual production volume between 10000 HL and 1M HL

had an annual production volume of more than 1M HL

GEOGRAPHICAL ORIGIN

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

6

EXCLUSIVE SPONSORSHIPSThe Brewers ForumEBC Congress offers a wide range of individual sponsorship opportunities all which highli-ght your companyrsquos branding and make a high impact impression on attendees

Event Lanyards (1200 units)7500 euro

Your logo exposed as attendees and exhibitors wear it through the event

Event Bags (1200 units)8000 euroMore than 1000 bags will be distributed during the event featuring your name and logo

Production of the bags included If you would like to bring your own bags please let us know

Pocket Guide (1200 units)5000 euro

A pocket size agenda and essential guide to the event

Customizable USB with book of abstracts4500 euro

Customize the USB offered to all attendees One side one color

Event App6500 euro

Customize the app with your logo and company information

Customized Wi-Fi Network Name or Password2000 euro

Name the WiFi Network with your companyacutes name

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 4: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

4

30

20

20

10

25

ABOUT THE EVENTThe Brewers Forum brings together brewers of all sizes ingredients suppliers equipment providers and the entire beer value chain to discuss the latest and upcoming developments Held on a yearly basis it addresses via plenaries breakout seminars and practical workshops the hot topics in the beer world from brewing techno-logies brewing skills marketing sustainability consumersrsquo expectations trade trends etc

Key players from the industry ndash from CEOs of international companies to brewmasters from newly created breweries or the owners to managers of family businesses from lead research institutes to universities ndash come to address the audience share their insights and debate with their peers The EBC Congress is one of the most important brewing technical events in Europe as well as across the globe It appeals to researchers technologists scientists and other professionals involved in the fields of brewing mal-ting beverage engineering and fermentation

During the EBC Congress attendees can follow more than 50 scientific presentations and read more than 100 technical posters and discuss with their authors The last day is reserved for technical tours to breweries maltings supplier brewing engineering companies

PAST EDITIONS

ATTENDEES PROFILE

BREWERY PROFILE

+1100 ATTENDEES

BrewersBrewery

Suppliers

Institutes + Universities

Ingredient Supplier

Other

+30 COUNTRIES

+60 EXHIBITORS

90 EUROPE 5 AMERICAS 48 ASIA 02 AFRICA

(other than ingredients)

29 micro + small breweries31 medium-sized breweries35 large breweries

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

5

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021)

2500

50

REGISTRATED ATTENDEES

BREWERSBREWERY STAFF

38

27

35

had an annual production output of less than 10000 HL

82

FROM EUROPE

98

FROM THE AMERICAS

52

FROM ASIA

19

FROM AFRICA

11

FROM OCEANIA

had an annual production volume between 10000 HL and 1M HL

had an annual production volume of more than 1M HL

GEOGRAPHICAL ORIGIN

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

6

EXCLUSIVE SPONSORSHIPSThe Brewers ForumEBC Congress offers a wide range of individual sponsorship opportunities all which highli-ght your companyrsquos branding and make a high impact impression on attendees

Event Lanyards (1200 units)7500 euro

Your logo exposed as attendees and exhibitors wear it through the event

Event Bags (1200 units)8000 euroMore than 1000 bags will be distributed during the event featuring your name and logo

Production of the bags included If you would like to bring your own bags please let us know

Pocket Guide (1200 units)5000 euro

A pocket size agenda and essential guide to the event

Customizable USB with book of abstracts4500 euro

Customize the USB offered to all attendees One side one color

Event App6500 euro

Customize the app with your logo and company information

Customized Wi-Fi Network Name or Password2000 euro

Name the WiFi Network with your companyacutes name

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 5: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

5

THE BREWERS OF EUROPE FORUM (VIRTUAL EDITION 2021)

2500

50

REGISTRATED ATTENDEES

BREWERSBREWERY STAFF

38

27

35

had an annual production output of less than 10000 HL

82

FROM EUROPE

98

FROM THE AMERICAS

52

FROM ASIA

19

FROM AFRICA

11

FROM OCEANIA

had an annual production volume between 10000 HL and 1M HL

had an annual production volume of more than 1M HL

GEOGRAPHICAL ORIGIN

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

6

EXCLUSIVE SPONSORSHIPSThe Brewers ForumEBC Congress offers a wide range of individual sponsorship opportunities all which highli-ght your companyrsquos branding and make a high impact impression on attendees

Event Lanyards (1200 units)7500 euro

Your logo exposed as attendees and exhibitors wear it through the event

Event Bags (1200 units)8000 euroMore than 1000 bags will be distributed during the event featuring your name and logo

Production of the bags included If you would like to bring your own bags please let us know

Pocket Guide (1200 units)5000 euro

A pocket size agenda and essential guide to the event

Customizable USB with book of abstracts4500 euro

Customize the USB offered to all attendees One side one color

Event App6500 euro

Customize the app with your logo and company information

Customized Wi-Fi Network Name or Password2000 euro

Name the WiFi Network with your companyacutes name

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 6: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

6

EXCLUSIVE SPONSORSHIPSThe Brewers ForumEBC Congress offers a wide range of individual sponsorship opportunities all which highli-ght your companyrsquos branding and make a high impact impression on attendees

Event Lanyards (1200 units)7500 euro

Your logo exposed as attendees and exhibitors wear it through the event

Event Bags (1200 units)8000 euroMore than 1000 bags will be distributed during the event featuring your name and logo

Production of the bags included If you would like to bring your own bags please let us know

Pocket Guide (1200 units)5000 euro

A pocket size agenda and essential guide to the event

Customizable USB with book of abstracts4500 euro

Customize the USB offered to all attendees One side one color

Event App6500 euro

Customize the app with your logo and company information

Customized Wi-Fi Network Name or Password2000 euro

Name the WiFi Network with your companyacutes name

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 7: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

7

MORE SPONSORSHIP OPTIONS

Coffee Beer Break (4 available) for 500 pax6000 euro1 refreshment for 500 people Limited to 2 morningafternoon break sponsors per day Logo

included on the breakacutes signage during the break and web app presence

Networking Event10000 euroSponsor one of the networking events for up to 800 people at a decided venue Customizable

event name logo included on the eventacutes signage and web app presence

Coffee Backpack Dispensers5000 euro2 Highly trained baristas will provide hot coffee and juice from a branded backpack featuring

your company logo Ideal in the morning or to walk around the exhibition area

Branded drinking glasses (1200 units)2500 euroBrand the glasses you are using for tasting Choose your type of glass and print it on one side

one color

Charging Station (5 available)3500 euro

Brand one of the charging stations with your graphic image

Event Bag Inserts (1200 units)2000 euroOne (1) insert or promotional leaflet of maximum 4 pages and maximum A4 size to be inserted

in the event bags for all attendees

Branded face mask (1200 units)4000 euroCustomize with your logo a cloth face mask and give it away as a gift for all attendees It can be

inserted in the event bag

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 8: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

8

FORUM CONTENT AND AREAS SPONSORSHIP

Corporate Presentations (only 3 opportunities available)

4500 euro

Sponsor to present your company and products as part for The Brewers Forum Recognition in the program included (web guide amp app)The session will be clearly marked in the programme as a ldquosponsored sessionrdquo and may include several speakers on the same topicsAny suggested speaker and topic will need to be confirmed by The Brewers Forum Program coordinator first

Individual Workshop (6 opportunities available)

1500 euroSponsor a specific Workshop in The Brewers Forum program Recognition in the program included (web guide amp app)Number of attendees smaller than in a normal sessionAny suggested speaker will need to be confirmed by the The Brewers Forum Program coordinator first

Registration Area15000 euroYour branding will be the first thing attendee sees BRANDING floor signage registration staff

wearing personalized t-shirt

Beer Bar (5 available)

8500 euroBrand one of our beer bars and increase your brandacutes visibility The structure with beer tap and fridge included is provided but you are free to bring the beer and any customized glasses A bartender is also included for the duration of the event

Speakersrsquo Ready Room

3000 euroFacilities will be available at the Congress Center for speakers to check their presentations The Sponsorsrsquo name company logo will appear on all signs for this room Opportunity to provide mouse pads by the sponsor

Attendees World Map9000 euroBrand the Interactive Map where the attendeesacute countries are listed and you can interact with

people based on their country of origin The branding includes the frame around the screen

Twitter Wall7000 euroBrand this fun wall where all eventrsquos tweets are showed and people can see their post later

The branding included the frame around the screen

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 9: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

9

SIGNAGE OPPORTUNITIES REVOLVING DOOR (4 units available)

MAIN ENTRANCE FLAGS (40 units available)

1000 euro 1 sideSize 130 x 21mMaterial vinyl

250 euro unitSize 096 x 350m Double sided Material fabricThe price above includes pro-duction (maximum 4 colours) and installation In case more colours are needed the price will have to be estimated ad hoc

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 10: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

10

SIGNAGE OPPORTUNITIES INTERIOR ENTRANCE FACcedilADE (1 unit available)

1800 euro unit Size to be defined Material foam

900 euro unit Size 750 x 110 mMaterial foam

400 euro unit Size 670 x 032mMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 11: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

11

SIGN ENTRANCE HALL AUDITORIUM (2 units available)

STAIRS HALL AUDITORIUM (2 units available)

2500 euro unit Size 3 x 8m 1 sideMaterial fabric

6000 euro unit Size Specific measures TBC 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 12: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

12

CANVAS ENTRANCEHALL AUDITORIUM (1 unit available)

MECHANICAL STAIRS - ONE GLASS PER RAIL (16 units available)

1250 euro unit Size 1180 x 200m 1 sideMaterial canvas

3000 euro unit Size 1265 x 067m Printed to two sides ( per rail)Material Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 13: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

13

The price includes production and installation

COLUMNS FOAM (various units available)

SELF STANDING DISPLAY (various units available)

REBOARD DISPLAY (various units available)

1150 euro unit Size 1 x 3m 4 sides Material foamLocated on the ground floor

1 Size 350 euro unit Double Size 600 euro unit Size 1 x 2m Material foamLocation to be defined

Size available bull 1x 2m (1 side) 550 euro unitbull 1 x 2m (double sided) 700 euro unitbull 1 x 3m (1 side) 700 euro unitbull 1 x 3m (double sided) 900 euro unit

Material Foam Location to be defined

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 14: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

14

FLOOR SIGNAGE (various units available)

ELEVATOR VINYL (3 units available)

150 euro m2 Size variable4 sides Material rubberLocation Only allowed in the common areas exact location to be defined

600 euro unit Size 150 x 080m 1 sideMaterial Vinyl

The price includes production and installation

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 15: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

15

EVENT ADVERTISING

Monthly Newsletter600 euromonthBe featured at top of the newsletter distributed to more than 5000 subscribers

Exclusive E-mailing (only 3 available)1800 euroeach oneReach subscribers with a personalized message Reserve no later than January

2021 You will receive a report after each e-mailing

Exclusive Social Media Post (only 5 available)1200 euroeach oneReach the eventrsquos followers with a personalized message

Monthly Web Banner (Header)350 euromonthImagine your information showing as part of the Top Banner Max 4 rotations

(5 sec rotation)

App Add (pre-roll)2200 euroVideo or image will be displayed when users open their App

App Banner600 euroAvailable quantity of four rotations (5 sec rotation)

App Push Notification1800 euroImpact all the app users during the event (real time notifications)

Registration confirmation email4000 euroInclude your logo in the confirmation email each registrants receives The location will be

defined together with the OrganizationExhibitoracutes Company description and logo

300 euroInstead of being listed as an exhibitor include your full-color logo with a 150 words description

14 Page Advertisement900 euroFull Color (82 mm x 1264 mm)

12 Page Advertisement1250 euroFull Color (172 mm x 1264 mm)

Full-Page Advertisement2400 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside back cover advert3500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Inside front cover advert3700 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

Double-page advert4000 euroFull Color Trim W 420 mm x H 297 mm Bleed W 216 mm x H 303 mm

Back cover advert4500 euroFull Color Trim W 210 mm x H 297 mm Bleed W 216 mm x H 303 mm

PRINTED AND DIGITAL

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 16: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

16

EXHIBITIONIFEMA MUNICIPAL CONGRESS CENTRE

Av Capital de Espantildea 728042 Madrid Spain

29th of May Setup30th of May 1st event day31st of May 2nd event day 1st of June 3rd event day and dismantle

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 17: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

17

TOP REASONS TO BECOME AN EXHIBITOR

The Brewers ForumEBC Congress will provide a unique opportunity to meet the best experts from the entire world promote your organisation support your brand and maintain a high profile within your field of business

After months of lockdown and home working join the 1st European event of the kind and meet your friends amp colleagues around a beer

Sector members and key opinion leaders from craft brewing businesses across the world get together to discuss raw and processed beer materials

brewing equipment the latest technology and market trends

Global opinions are brought together in a discussion about hot topics and development trends within the sector

Obtain first-hand knowledge of customers competitors and suppliers about the latest market trends

Early confirmation of your interest to exhibit will ensure the highest level of exposure to the attendees of the event An extensive promotional campaign includes advertisements e-mail newsletters and web exposure

MEET

INSIGHT

INNOVATION

DISCOVERY

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 18: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

18

EXHIBITOR BENEFITS

bull Access to Welcome Event

bull 2 complimentary badges for 6 and 9m2 and 3 badges for 12m2

bull Company logo description of your business and website link on the event website app and exhibitor catalogue

bull 24-hour security surveillance in the Exhibition Hall

bull Opportunities for corporate presentations (limited slots)

CHOOSE YOUR STAND TYPE

6msup2 stand 3500 euro

Space only 300 euro x msup2(minimum size 9 m2)

9msup2 stand 5000 euro

12msup2 stand 6000 euro

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 19: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

19

6msup2 stand (example) 9msup2 12msup2 stand (example)

EACH 6M2 STAND INCLUDES

bull Panels made in DM 3m x 2m x 3mh bull 6msup2 carpetbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage cabinet 1m x 045mbull 1 high stool

EACH 9M2 12M2 STAND INCLUDESbull Panels made in DM 3m x 3m x 3mh

3m x 4m x 3mhbull 9msup2 12msup2 carpetbull LED spotlightsbull 1 electrical board 220V (1500 W)bull 1 multiple socket 220Vbull Signage vinylbull 1 storage room 1m x 1m x 3mh with

door and lockerbull 2 white chairsbull 1 tablebull 1 waste bin

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 20: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

20

SPONSORSHIP BOOKINGPRICE

PAYMENT METHODS

PAYMENT TERMS

CANCELLATIONMODIFICATION POLICY

The prices listed in this Sponsorship Brochure do not include taxes

CancellationModification of Opportunities must be made in writing to hellip

The Organisers shall retain

BANK TRANSFER Please make drafts payable to Tilesa Kenes Spain mentioning the eventacutes name The Brewers ForumEBC Congress 2022

bull 60 upon receipt of agreement and first invoicebull 40 by 29th of March 2022bull All payments must be received before the start date of The Brewers ForumEBC Congress 2022 Should the

Supporter fail to complete payments prior to the commencement of the event the Organiser will be entitled to cancel the reservation while cancellation will be subject to cancellation fees as determined below

bull Reservations made less than 3 months before the Event will be subject to 100 payment upon reservations

bull 10 of the agreed package amount if the cancellationmodification is made before December 15th 2021 (inclusive)

bull 50 of the agreed package amount if the cancellationmodification is made between December 15th 2021 and February 15th 2022 (inclusive)

bull 100 of the agreed package amount if the cancellationmodification is made after February 15th 2022

Currency EURO (euro)

Bank Name BANKINTER MULTIDIVISA

Address C Bravo Murillo 297 28020 Madrid (ESPANtildeA)

IBAN ES7101280019110550049255

SWIFT BKBKESMMXXX

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 21: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

21

SPONSORSHIP BOOKING FORMPlease complete and send to Ms Virginia Perez Bedmar sponsorshipforum-congresskenescom

CONTACT NAME

COMPANY

ADDRESS CITY

POSTCODE COUNTRY

PHONE NUMBER FAX

EMAIL CIF (TAX CODE NUMBER)

I would like to book the following products

SPONSORSHIPSITEM TOTAL PRICE

TOTAL AMOUNT (PLEASE COMPLETE)

TRADE SHOWStand Num Space Modular Stand Surface (sqm) Total Price

Space 1

Space 2

Space 3

Total Amount

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

We accept the contract terms and conditions (listed in this Sponsor and Exhibition Brochure) and agree to abi-de by the guidelines for lndustry Participation in the Event I am authorized to sign this form in the name of the applicantcompany

I am happy to receive promotional information on future events organised by the Brewers of Europe

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 22: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

22

APPLICATION TO PARTICIPATEApplication to participate will be considered only if submitted on the appropriate forms duly completed Registration will be confir-med insofar as space is available Applicants will be informed in writing of the acceptance or refusal of their application In case of refusal all payments shall be fully refunded In case of acceptance SponsorsExhibitor will be bound by the Terms and Conditions listed in the prospectus andor contractual agreement

OBLIGATIONS AND RIGHTS OF THE EXHIBITOR SPONSORRegistration implies full acceptance by the ExhibitorsSponsors of the exhibition sponsor regulations Any infringement of the-se regulations may lead to immediate withdrawal of the right to participate in the Event without compensation or refund of sums already paid and without prejudice to the ExhibitorSponsorBy submitting an application to participate the Exhibitor Spon-sor make a final and irrevocable commitment to occupy the spa-ce items allocated and to maintain hisher installation until the date and time fixed for closure of the eventThe ExhibitorSponsor may only present on hisher stand or spa-ce the materials products or services described in the applica-tion to participate No advertising on behalf of firms not exhibi-ting is permitted in any form whatsoever Transfer or sub-letting of all or part of the allocated spaces is prohibited

OBLIGATION AND RIGHTS OF ORGANISERThe Organiser undertakes to allocate exhibition spacesponsor items space as far as possible on the basis of the preference ex-pressed by applicants Application will be considered in order of receipt of application forms accompanied by paymentThe Organiser reserves the right in case of absolute necessity to modify the positioning of stands with no obligation to provi-de compensation to ExhibitorsSponsors The Organiser reser-ves the has not been occupied by the event of the opening of the Event with no obligation to provide compensation to the defaulting Exhibitor Sponsor

LIABILITY INSURANCEEquipment and all related display materials installed by Exhibi-tors Sponsors are not insured by the Organiser and the Organi-ser under no circumstances will be liable for any loss damage or destruction caused to equipment goods or property belonging to Exhibitors SponsorsThe Exhibitor Sponsor agrees to be responsible for his property and person and for the property and persons of his employees and agents and for any third party who may visit his space The ExhibitorSponsor shall hold harmless the Organiser from any and all damagesclaims including those usually covered by a fire and extended ndash coverage policy The Sponsor Exhibitor will pur-chase insurance policies for the above listed damages

EXHIBITION REGULATIONSThe Exhibition Manager acting under direction of the Organi-zing Committee has the final decision as to the acceptability of displays Exhibitors are not to share with others any space allot-ted to them without prior written consent by the Exhibition Ma-nagerThe Organiser reserves the right to alter the general layout or limit the space allotted to each Exhibitor Sponsor postpone the exhibition or transfer it to another site if unforeseen circum-

stances warrant such action Should any contingency prevent the holding of the exhibition the Organiser will not be held liable for expenses incurred other than the cost of exhibit spacerental feesAll exhibits are to be displayed so as to avoid blocking ais-les obstructing adjoining booths damaging the premises or the leased equipment Exhibitors are kindly requested surrounding exhibitsIn standard booths height is restricted to 3m Exhibitors are res-ponsible for the cost and execution of the design installation and delivery of their display to (and its removal from) the exhi-bition siteFlammable materials are not to be used Equipment displayed or demonstrated must be installed with strict adherence to safety measuresExhibitors undertake to observe the timetable designated for completion of their display before the exhibition opening and its dismantling at the close of the exhibition No dismantling or packing of the display before the designated hour It is the Ex-hibitorrsquos responsibility to pack and remove or consign for ship-ment all items of value prior to leaving their exhibit unattended otherwise the Organiser will arrange for their removal at the Ex-hibitorrsquos risk and expensesExhibitors are obliged to ensure that their stands are permanent-ly Payment is to be made in accordance with the conditions of payment listed in the prospectusShould the Exhibitor Sponsor fail to make a payment on time the Organiser is entitled to terminate the contract withdraw confirmation of acceptance make other arrangements for the stand sponsor items or seek compensation for non-fulfilment of contractParticipation by ExhibitorsSponsors is dependent upon com-pliance with all rules regulations and conditions stated hereinAccess to the exhibition is authorized on presentation of a badge issued by the Organiser Exhibitorsrsquo badges will not be mailed in advance and may be collected from the Exhibition Managerrsquos desk The Organiser ensures daily cleaning of the aisles Exhibitors Sponsors are responsible for the cleaning of their standsThe provision of refreshments for the participants by Exhibitors is only permitted if the catering regulations of the exhibition buil-ding concerned are observedExhibition areas and fittings made available to Exhibitors must be handed back in their original condition In case of damage or loss of equipment provided or damage to areas occupied repair and replacement will be charged to the ExhibitorAny special decoration or fittings must be submitted to the Or-ganiser for prior authorizationAdvertising panels and display are not permitted outside the ex-hibition areas allotted to ExhibitorsThe Organiser will not approve stands which do not comply with the accepted standards until the necessary changes have been made

INDUSTRY CODES OF PRACTICEAll Exhibitors and Supporting Companies must comply with applicable national and international rules regulations and in-dustry standards regarding exhibition areas Failure to comply with these regulations may not be used as a ground to declare the contract void Failure to comply with the Rules and Regula-tions will not expose the Organiser to any suits demands by the SponsorsExhibitorany third party

TERMS AND CONDITIONS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 23: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

23

REQUEST YOUR TAILORED PROPOSAL

Have an idea about how we can feature your branding at EBC and BF2021

Wersquoll be happy to design a one-of-a-kind package just for you

Contact our sales team to discuss customized sponsorship exhibition and advertising opportunities today

Phone number +34 913 61 26 00+34 913 61 26 00

Email address sponsorshipforum-congresskenescom

SPONSOR

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration

Page 24: BREWERS FORUM/38th EBC CONGRESS

BREWERS FORUM38th EBC CONGRESS MADRID 29 MAY ndash 1 JUNE 2022

SPONSORSHIP AND EXHIBITION DOSSIER

24

ORGANIZED BY

PARTNERS

PAST SPONSORS

European BreweryConvention

EBC

Glass Development and Decoration