brian dowling web 20 30 social networking

Session GoalsSession GoalsSession GoalsSession Goals

Web 2.0 and Social NetworkingWeb 2.0 and Social Networking

To review definitions trends examples ideasTo review definitions trends examples ideas To review definitions, trends, examples, ideas, To review definitions, trends, examples, ideas, do some looking forward and think about how do some looking forward and think about how we integrate web 2.0 and beyond into our we integrate web 2.0 and beyond into our online engagement and eonline engagement and e--philanthropyphilanthropyonline engagement and eonline engagement and e--philanthropy philanthropy activities.activities.

This is a broad topic and we’re only going to This is a broad topic and we’re only going to touch on the surface in this sessiontouch on the surface in this sessiontouch on the surface in this session.touch on the surface in this session.

Who are you who whoWho are you who whoWho are you, who who …Who are you, who who …

Chief Information OfficerVGH & UBC Hospital FoundationVGH & UBC Hospital Foundation

[email protected]://www.facebook.com/brian.dowling/

http://twitter.com/brianwdowling

The PastThe PastThe PastThe Past

1968196819681968

The world of "Stand on Zanzibar" is an overpopulated and The world of "Stand on Zanzibar" is an overpopulated and generally stressedgenerally stressed--out world of the early 21st century. This is out world of the early 21st century. This is a world beset by all variety of problems, some related to a world beset by all variety of problems, some related to diminishing resources, some related to the breakneck diminishing resources, some related to the breakneck progress of technology. Nationprogress of technology. Nation--states still hold power, some states still hold power, some p g gyp g gy pppeople still have regular jobs, people even still use paper mail people still have regular jobs, people even still use paper mail and voice phones.and voice phones.

In the world of "Stand on Zanzibar" governments and In the world of "Stand on Zanzibar" governments and corporations hold power at the macro level, while society corporations hold power at the macro level, while society p p , yp p , yfrays on the street. Technology is zooming ahead for those frays on the street. Technology is zooming ahead for those at the top: the government is able to bug an apartment and at the top: the government is able to bug an apartment and scan conversations for key words. scan conversations for key words.

A world where the information technology exists to tailorA world where the information technology exists to tailor A world where the information technology exists to tailor A world where the information technology exists to tailor broadcasts for each individual doesn't necessarily lead to a broadcasts for each individual doesn't necessarily lead to a freer, richer intellectual life.freer, richer intellectual life.

News and entertainment broadcasts feature two characters News and entertainment broadcasts feature two characters called Mr. & Mrs. Everywhere: digital anchorpersons whose called Mr. & Mrs. Everywhere: digital anchorpersons whose i i l d fi h i Af i Af ii i l d fi h i Af i Af iimage is altered to fit the viewer. Africans see an African, image is altered to fit the viewer. Africans see an African, Asians see an Asian, Russians see a Russian...but it's the Asians see an Asian, Russians see a Russian...but it's the same old corporate line. "Whatever my country and whatever same old corporate line. "Whatever my country and whatever my name/a gadget on the set makes me think the same."my name/a gadget on the set makes me think the same."

HistoryHistoryHistoryHistory

1970 1970 -- First ARPANET HostFirst ARPANET Host--Host protocolHost protocol 1998 1998 -- 2,000,000+ Domains, E2,000,000+ Domains, E--auctions, Portalsauctions, Portals 2000 2000 -- ASP, NapsterASP, Napster 2001 2001 -- SETI@HomeSETI@Home, Grid Computing, Grid Computing 2002 2002 -- BlogsBlogs 2003 2003 -- Flash Mobs, SQL Slammer WormFlash Mobs, SQL Slammer Worm

20042004 Internet2 Backbone Upgraded to 10GbpsInternet2 Backbone Upgraded to 10Gbps 2004 2004 -- Internet2 Backbone Upgraded to 10GbpsInternet2 Backbone Upgraded to 10Gbps 2005 2005 –– Year of the iPodYear of the iPod 2006 2006 –– Year of the video download?Year of the video download? 20072007 –– Facebook MySpace YouTube Web 2 0Facebook MySpace YouTube Web 2 0 2007 2007 Facebook, MySpace, YouTube, Web 2.0 …Facebook, MySpace, YouTube, Web 2.0 … 2008 2008 –– American Presidential American Presidential Election,TwitterElection,Twitter, iPhones , iPhones

& Mobile Web& Mobile Web 2009 2009 –– Changes in “Traditional” Media ConsumptionChanges in “Traditional” Media Consumption

The PresentThe PresentThe PresentThe Present

Web 2 0Web 2 0Web 2.0Web 2.0

Alluding to the Alluding to the versionversion--numbers that numbers that commonly designate software upgrades, the commonly designate software upgrades, the phrase "Web 2.0" hints at an improved formphrase "Web 2.0" hints at an improved formphrase Web 2.0 hints at an improved form phrase Web 2.0 hints at an improved form of the of the World Wide WebWorld Wide Web; and advocates ; and advocates suggest that technologies such as suggest that technologies such as weblogsweblogs, , social bookmarkingsocial bookmarking,, wikiswikis,, podcastspodcasts,, RSSRSSsocial bookmarkingsocial bookmarking, , wikiswikis, , podcastspodcasts, , RSS RSS feedsfeeds (and other forms of many(and other forms of many--toto--many many publishing), publishing), social softwaresocial software, Web , Web APIsAPIs, , Web Web standardsstandards and onlineand online Web servicesWeb services imply aimply astandardsstandards and online and online Web servicesWeb services imply a imply a significant change in web usagesignificant change in web usage..

WikipediaWikipediaWikipediaWikipedia

Web 2 0Web 2 0Web 2.0Web 2.0

tthereherettherehere

"When I wrote '"When I wrote 'NeuromancerNeuromancer' " almost 25 years ' " almost 25 years ago, he says, "cyberspace was tago, he says, "cyberspace was there,here, and we and we were here.were here.

In 2007, what we no longer bother to call In 2007, what we no longer bother to call cyberspace is here, and those increasingly rare cyberspace is here, and those increasingly rare

t ft f ti itti it ththmoments of moments of nonconnectivitynonconnectivity are are there.there.

And that's the difference. There's no scarletAnd that's the difference. There's no scarlet--tinged dawn on which we rise and look out thetinged dawn on which we rise and look out thetinged dawn on which we rise and look out the tinged dawn on which we rise and look out the window and go, 'Oh my God, it's all cyberspace window and go, 'Oh my God, it's all cyberspace now.' “now.' “

William GibsonWilliam Gibson

Predicting the FuturePredicting the FuturePredicting the FuturePredicting the Future


The Money Value of TimeThe Money Value of Time Increasing GlobalizationIncreasing Globalizationgg Intense CompetitionIntense Competition Resource ScarcityResource Scarcity Resource ScarcityResource Scarcity Changes in Social CapitalChanges in Social Capital Collective IntelligenceCollective Intelligence Collective IntelligenceCollective Intelligence Visualization ToolsVisualization Tools

Affi it f GAffi it f G Affinity for GamesAffinity for Games


Unprecedented Growth in Mobile DevicesUnprecedented Growth in Mobile Devices Cloud ComputingCloud Computing Ubiquitous High Speed BandwidthUbiquitous High Speed Bandwidth GeoGeo--Everything (Photo Tagging and More)Everything (Photo Tagging and More)

Th P l W bTh P l W b The Personal WebThe Personal Web SemanticSemantic--Aware Applications (Human Aware Applications (Human

Language) & Search Engine WarsLanguage) & Search Engine WarsLanguage) & Search Engine WarsLanguage) & Search Engine Wars Smart Objects (Where We Are Determines Smart Objects (Where We Are Determines

What We Do)What We Do)


http://www.robinsloan.com/epic/http://www.robinsloan.com/epic/

The Click Stream Data WarehouseThe Click Stream Data Warehousehttp://www.clickstreamconsulting.com/index.htmlhttp://www.clickstreamconsulting.com/index.html

Back to the PresentBack to the PresentBack to the PresentBack to the Present

Exciting ButExciting ButExciting, But ……Exciting, But ……

There are a series of steps we need to take before we There are a series of steps we need to take before we step fully into the “new world” or even revamp the step fully into the “new world” or even revamp the current world.current world.

What’s a project?What’s a project?

A planned interA planned inter--related group of activities that are donerelated group of activities that are doneA planned, interA planned, inter related group of activities that are done related group of activities that are done in a certain order to create or provide a unique product in a certain order to create or provide a unique product or service within in a specified time and cost.or service within in a specified time and cost.

A structured approach to planning, implementing and A structured approach to planning, implementing and improving your Web 2.0 online presence should be an improving your Web 2.0 online presence should be an important element of your eimportant element of your e--philanthropy strategy.philanthropy strategy.

Develop a PlanDevelop a PlanDevelop a PlanDevelop a Plan

EE StrategyStrategyEE--StrategyStrategy

Develop quality control and business processes to more effectively Develop quality control and business processes to more effectively integrate online and offline activitiesintegrate online and offline activities..

Implement defined roles, responsibilities and accountability for Implement defined roles, responsibilities and accountability for p , p yp , p ysystematic and regular creation of content systematic and regular creation of content for electronic channels.for electronic channels.

Develop and implement Develop and implement email marketing and messagingemail marketing and messaging..

ReRe--develop the online web presence to support edevelop the online web presence to support e--philanthropy philanthropy objectives and to reinforce email marketing and messaging. Content objectives and to reinforce email marketing and messaging. Content will include interactive activities such as online giving, events will include interactive activities such as online giving, events management and a portals for different groups of users. Example management and a portals for different groups of users. Example --online portal for fund managers to provide support for a more robustonline portal for fund managers to provide support for a more robustonline portal for fund managers to provide support for a more robust online portal for fund managers to provide support for a more robust funds management policy.funds management policy.

Integrate metrics into monthly reporting cycles Integrate metrics into monthly reporting cycles to provide ongoing to provide ongoing and systematic evaluation of online communication channelsand systematic evaluation of online communication channelsand systematic evaluation of online communication channels.and systematic evaluation of online communication channels.

Determine Your GoalsDetermine Your GoalsDetermine Your GoalsDetermine Your Goals

Formal Audit of Your EFormal Audit of Your E--Philanthropy ProgramPhilanthropy Program Channel Shifts in Marketing and Communication MixChannel Shifts in Marketing and Communication Mix New Web SiteNew Web Site Organizational ChangeOrganizational Change Regular and Systematic Content StrategyRegular and Systematic Content Strategy New Training and Skills Grown InNew Training and Skills Grown In--HouseHousegg Hiring New Staff with New Job DescriptionsHiring New Staff with New Job Descriptions More “Web Centricity”More “Web Centricity” New Online FunctionalityNew Online Functionality New Online FunctionalityNew Online Functionality Pages in Multiple LanguagesPages in Multiple Languages

Others?Others?

Conduct ResearchConduct ResearchConduct ResearchConduct Research

http://www.alexa.com/


http://www.pewinternet.org/


Compare Your Organizations to Top Web Compare Your Organizations to Top Web PresencesPresences

Review What the Best in Your Space AreReview What the Best in Your Space Are Review What the Best in Your Space Are Review What the Best in Your Space Are DoingDoing

Review What Your Peers are DoingReview What Your Peers are Doing Vendor Web Sites/White PapersVendor Web Sites/White Papers Subscribe to Key NewslettersSubscribe to Key Newsletters Ask QuestionsAsk Questions Ask QuestionsAsk Questions Devote Time to Research and LearningDevote Time to Research and Learning Understand Web and Email AnalyticsUnderstand Web and Email Analyticsyy Be Systematic and FocusBe Systematic and Focus


Add Social Networking to Your Add Social Networking to Your Professional Development & TrainingProfessional Development & Trainingp gp g

ConferencesConferences ConferencesConferences Join Social Networking Sites to Join Social Networking Sites to

Understand How They WorkUnderstand How They WorkUnderstand How They WorkUnderstand How They Work Create Your Own Social Networking Create Your Own Social Networking

PPPresencePresence

Research YourselfResearch YourselfResearch YourselfResearch Yourself

Sobering TruthsSobering TruthsSobering TruthsSobering Truths

Is your own house in order?Is your own house in order?

Robust email marketing in place?Robust email marketing in place?Robust email marketing in place?Robust email marketing in place? Best in class online giving?Best in class online giving? Time to email receipts?Time to email receipts?

Ti it t k t d t t l ilTi it t k t d t t l il Time it takes to respond to an external email Time it takes to respond to an external email inquiry?inquiry?

State of your online presence?State of your online presence? Content deployment strategy?Content deployment strategy? Ease in contacting a “real person” at your Ease in contacting a “real person” at your

organization?organization?gg

Metrics for SuccessMetrics for SuccessMetrics for SuccessMetrics for Success

Web Site Traffic GrowthWeb Site Traffic Growth # of Registrations in Social Networking Communities# of Registrations in Social Networking Communities # of Email Messages Sent Out and Deployed# of Email Messages Sent Out and Deployedg p yg p y Click Through % on EmailsClick Through % on Emails $ Raised as a Result of Implementation$ Raised as a Result of Implementation # of Pieces of Information Submitted Online# of Pieces of Information Submitted Online $ Saved as a Result of Channel Shift$ Saved as a Result of Channel Shift Position in Search EnginesPosition in Search Engines # of Views of Your YouTube Videos# of Views of Your YouTube Videos # of Views of Your YouTube Videos# of Views of Your YouTube Videos ____ New Donors Stories Per __________ New Donors Stories Per ______

Others?Others? Add metrics to your monthly reporting cycle,Add metrics to your monthly reporting cycle, Do split testing whenever you can.Do split testing whenever you can.

Effort/Return AnalysisEffort/Return AnalysisEffort/Return AnalysisEffort/Return Analysis

Online Data

High Effort/Low Return High Effort/High Return

StrategiesData

Warehouse

Improve OtherMovesManagement

TrainingProgramsConsolidate

DigitalAssets

RelationshipsWith

Misc.Projects

Management

ReceiptingImprovements

HardwareSoftwareInventory

WithCentral IT

Staff

Low Effort/Low Return Low Effort/High Return

Value to Stakeholders

Getting StartedGetting StartedGetting StartedGetting Started

Plan ImplementationPlan Implementation Measure MetricsMeasure Metrics

Review and Revise PlanReview and Revise Plan Review and Revise PlanReview and Revise Plan

Begin to Incorporate Social Networking intoBegin to Incorporate Social Networking intoBegin to Incorporate Social Networking into Begin to Incorporate Social Networking into Strategic PlanningStrategic Planning

Begin to Incorporate Social Networking into Begin to Incorporate Social Networking into BudgetsBudgetsBudgetsBudgets

Begin to Incorporate Social Networking Begin to Incorporate Social Networking Responsibilities into Job Descriptions and Responsibilities into Job Descriptions and A t bilitA t bilitAccountabilityAccountability

Holistic IntegrationHolistic IntegrationHolistic IntegrationHolistic IntegrationOther

Organization’sFacebook

OtherSocial

NetworksOrganization’s“Traditional”

Your Organization’s

EmailMarketing

Your Personal

Email Your Organization’s

YouTube

O i ti ’

a g Email Signature Personal

FacebookPage

YouTube

Your Organization’sWeb Site

Organization’sTweeting

Your PersonalTweeting

SearchEngines

Tweeting

Data HarvestingData HarvestingData HarvestingData Harvesting

Self Reporting of Information is a New Self Reporting of Information is a New Model that Doesn’t Require Data Entry Model that Doesn’t Require Data Entry StaffStaff

You Need to Have Goals and You Need to Have Goals and Measurable OutcomesMeasurable Outcomes

Accuracy of Self Reported Information Accuracy of Self Reported Information May Vary by CommunityMay Vary by Community

Ethical Considerations of “Ethical Considerations of “FriendingFriending””

Acquisition StrategiesAcquisition StrategiesAcquisition StrategiesAcquisition Strategies

Manage Touch PointsManage Touch PointsManage Touch PointsManage Touch Points

Evaluate CostsEvaluate CostsEvaluate CostsEvaluate Costs

At a MinimumAt a MinimumAt a MinimumAt a Minimum

Register wherever appropriate to Register wherever appropriate to “protect your brand.”“protect your brand.”p yp y

Keep track of all administrative logins Keep track of all administrative logins and passwordsand passwordsand passwords.and passwords.

Encourage staff to participate.Encourage staff to participate.B ild i ti l killB ild i ti l kill Build your organizational skills.Build your organizational skills.

Don’t ForgetDon’t ForgetDon t Forget …Don t Forget …

Participative democracy for messaging Participative democracy for messaging means that you lose control of content.means that you lose control of content.yy

General populace is much less accepting General populace is much less accepting of “corporate speak.”of “corporate speak.”p pp p

YouTube has already taught us that YouTube has already taught us that grass roots content does not have to be grass roots content does not have to be gg“ultra professional” to go viral.“ultra professional” to go viral.

Public conversations and issuePublic conversations and issuePublic conversations and issue Public conversations and issue escalations happen very quickly.escalations happen very quickly.

Don’t ForgetDon’t ForgetDon t Forget …Don t Forget …

http://www.comscore.com/

Examples “The Big Three”Examples “The Big Three”Examples The Big ThreeExamples The Big Three

FacebookFacebookFacebookFacebook

August 2009August 2009

The Facebook application has now The Facebook application has now been released for the iPhone.been released for the iPhone.

It is estimated that there are It is estimated that there are 12,000,000 users of the current 12,000,000 users of the current version of the iPhone application.version of the iPhone application.pppp

Success StoriesSuccess StoriesSuccess StoriesSuccess Stories

MessagingMessagingMessagingMessaging

Celebrate SuccessCelebrate SuccessCelebrate SuccessCelebrate Success

Engage DonorsEngage DonorsEngage DonorsEngage Donors

Games and ContestsGames and ContestsGames and ContestsGames and Contests

Peer NetworkingPeer NetworkingPeer NetworkingPeer Networking

Group for StaffGroup for StaffGroup for StaffGroup for Staff

ResourceResourceResourceResource

http://www.insidefacebook.com/

LessonsLessonsLessonsLessons

Fast GrowthFast Growth Time Spent on SiteTime Spent on Site

Facebook Fan PagesFacebook Fan Pages Facebook Fan PagesFacebook Fan Pages Facebook Causes (Not much raised)Facebook Causes (Not much raised) Facebook ApplicationsFacebook ApplicationsFacebook ApplicationsFacebook Applications Facebook MessagingFacebook Messaging Events and EngagementEvents and Engagement Connection to Mobile DevicesConnection to Mobile Devices

CommerceCommerce CommerceCommerce Search Engine ChangesSearch Engine Changes

YouTubeYouTubeYouTubeYouTube

Set up ChannelSet up ChannelSet up ChannelSet up Channel

Integrate with OfflineIntegrate with OfflineIntegrate with OfflineIntegrate with Offline

Integrate with WebIntegrate with WebIntegrate with WebIntegrate with Web

http://www.supportvgh.ca/

Flash EmailFlash EmailFlash EmailFlash Email

http://www.supportingadvancement.com/web_sightings/esolicitations/

IntegrationIntegrationIntegrationIntegration

http://www.facebook.com/event.php?eid=5641486329&ref=mf

IntegrationIntegrationIntegrationIntegration

Related Links

Culture

CulturalCultural Bond

Through SharedShared History

http://www.alumni.utoronto.ca/shaker/recommends.asp

InternationalizationInternationalizationInternationalizationInternationalization

EnglishVersion

SpanishVersion

http://www.youtube.com/watch?v=u3FmHVb_grk


Viewing Video on Internet IncreasingViewing Video on Internet Increasing YouTube is the #2 Search EngineYouTube is the #2 Search Enginegg YouTube Nonprofit ChannelsYouTube Nonprofit Channels Integrate Video Across YourIntegrate Video Across Your Integrate Video Across Your Integrate Video Across Your

Messaging StrategiesMessaging Strategies Target to DemographicsTarget to Demographics Target to DemographicsTarget to Demographics

Broadcast Media Moving to InternetBroadcast Media Moving to Internet Broadcast Media Moving to InternetBroadcast Media Moving to Internet Build Your Video Messaging SkillsBuild Your Video Messaging Skills

Managing TwitterManaging TwitterManaging TwitterManaging Twitter

MegaphoneMegaphone Micro BloggingMicro Blogginggg ggg g Real Time UpdatesReal Time Updates Updates not in Search Engine IndexesUpdates not in Search Engine Indexesp gp g Takes a While to “Become Social”Takes a While to “Become Social” Useful for Customer ServiceUseful for Customer Service Tweeting with Mobile DevicesTweeting with Mobile Devices

8.3% of Tweets Considered Useful8.3% of Tweets Considered Useful

TweetDeckTweetDeckTweetDeckTweetDeck


Integrate Across Your MessagingIntegrate Across Your Messaging Use Appropriate ToolsUse Appropriate Tools Frequency and ConsistencyFrequency and Consistency Target to DemographicsTarget to Demographics

E li t Ad tE li t Ad t Enlist AdvocatesEnlist Advocates Monitor TweetsMonitor Tweets

Growth Problems with TechnologyGrowth Problems with Technology No Revenue Model in Place YetNo Revenue Model in Place YetNo Revenue Model in Place YetNo Revenue Model in Place Yet Facebook Becoming more “Twitter Like”Facebook Becoming more “Twitter Like”

Small DevicesSmall DevicesSmall DevicesSmall Devices

“Sea Change in our Internet Habits“Sea Change in our Internet Habits Becoming #1 Entry Point for the WebBecoming #1 Entry Point for the Webg yg y Small Device ContentSmall Device Content Small Device ApplicationsSmall Device Applications Small Device ApplicationsSmall Device Applications High Degree of Innovation in the High Degree of Innovation in the

SpaceSpaceSpaceSpace Subscription Content and New Subscription Content and New

Commerce ModelsCommerce ModelsCommerce ModelsCommerce Models

http://www.supportingadvancement.com/systems/systems_general/dowling_iPhone_applications.htm

Examples “Next Tier”Examples “Next Tier”Examples Next TierExamples Next Tier

“Closed” Communities“Closed” CommunitiesClosed CommunitiesClosed Communities

AdvantagesAdvantages

Behavior TrackingBehavior Tracking Give Them a Trail to the MoneyGive Them a Trail to the Moneyyy Content Targeted on LoginContent Targeted on Login You can Create Incentives for VisitingYou can Create Incentives for Visiting You can Create Incentives for VisitingYou can Create Incentives for Visiting You can Control Messaging EasierYou can Control Messaging Easier Reinforces Data Integrity and CanReinforces Data Integrity and Can Reinforces Data Integrity and Can Reinforces Data Integrity and Can

Improve Data AcquisitionImprove Data Acquisition


DisadvantagesDisadvantages

Cost of Licensing and MaintenanceCost of Licensing and Maintenance May Not Have Critical MassMay Not Have Critical Massyy Need Technical ExpertiseNeed Technical Expertise Your Vendors May Not be Able to AddYour Vendors May Not be Able to Add Your Vendors May Not be Able to Add Your Vendors May Not be Able to Add

Features as Quickly as Public SitesFeatures as Quickly as Public Sites Not Always Where People Want toNot Always Where People Want to Not Always Where People Want to Not Always Where People Want to

Spend Their TimeSpend Their Time

WikipediaWikipediaWikipediaWikipedia

Great Lakes WikiGreat Lakes WikiGreat Lakes WikiGreat Lakes Wiki

http://www.greatlakeswiki.org/index.php/Main_Page


Highly IndexedHighly Indexed Used to Develop DefinitionsUsed to Develop Definitions

Used to Develop Policies and ProceduresUsed to Develop Policies and Procedures Used to Develop Policies and ProceduresUsed to Develop Policies and Procedures Learning Curve to Understand how to Use Learning Curve to Understand how to Use

EffectivelyEffectivelyyy Can Generate a Lot of Email TrafficCan Generate a Lot of Email Traffic Moderated vs. Less ModerationModerated vs. Less Moderation

C itical Mass fo S ccessC itical Mass fo S ccess Critical Mass for SuccessCritical Mass for Success

Have you audited and reviewed your entry in Have you audited and reviewed your entry in y y yy y yWikipedia?Wikipedia?

BlogsBlogsBlogsBlogs

http://usdphonecenter.blogspot.com/


Easy to Set up And StartEasy to Set up And Start Search Engines Love TextSearch Engines Love Text Need ___ months of content before starting Need ___ months of content before starting

otherwise they can quickly languish.otherwise they can quickly languish. Challenging to get people to writeChallenging to get people to write Challenging to get people to write.Challenging to get people to write. “Corporate speak” not well received.“Corporate speak” not well received. Integrate metaphors of how blogs work intoIntegrate metaphors of how blogs work into Integrate metaphors of how blogs work into Integrate metaphors of how blogs work into

your web sites.your web sites.

Free blogs do not match your corporate brand Free blogs do not match your corporate brand presence.presence.

RSS FeedsRSS FeedsRSS FeedsRSS Feeds

RSS Feeds RSS Feeds ((RReady for eady for SSome ome SStories)tories)


Include in your web site to both Include in your web site to both generate “free” content and “provide” generate “free” content and “provide” g pg pfree content.free content.

Social BookmarkingSocial BookmarkingSocial BookmarkingSocial Bookmarking

Tagging Tagging –– Up in Search EnginesUp in Search Engines TaggingTagging –– Viral ContentViral Content Tagging Tagging Viral ContentViral Content

Goucher CollegeGoucher CollegeGoucher CollegeGoucher College


More ChaoticMore Chaotic Large Market Share but Slower GrowthLarge Market Share but Slower Growthgg Strong in Music ArenaStrong in Music Arena Nonprofits Not Clearly DifferentiatedNonprofits Not Clearly Differentiatedp yp y Register Your BrandRegister Your Brand May Be Better for AdvocacyMay Be Better for Advocacyy yy y

Recently Announced LayoffsRecently Announced LayoffsRecently Announced LayoffsRecently Announced Layoffs Can they Recover the Magic?Can they Recover the Magic?

Less Obvious SocializingLess Obvious SocializingLess Obvious SocializingLess Obvious Socializing

ReRe writing Philanthropywriting PhilanthropyReRe--writing Philanthropywriting Philanthropy

http://www.karma411.com

ReRe writing Philanthropywriting PhilanthropyReRe--writing Philanthropywriting Philanthropy

http://www.firstgiving.com


Direct Donor ControlDirect Donor Control Easy to Use TechnologyEasy to Use Technology

ff Create Communities of GivingCreate Communities of Giving

Do our own “social” web presencesDo our own “social” web presences Do our own social web presences Do our own social web presences provide the same easy to use robust provide the same easy to use robust functionality?functionality?

Do we work with these sites as partners Do we work with these sites as partners or competitors?or competitors?Can we replicate these models?Can we replicate these models? Can we replicate these models?Can we replicate these models?

Third Party EventsThird Party EventsThird Party EventsThird Party Events

http://www.firstgiving.com


Friends Asking FriendsFriends Asking Friends Enthusiastic DonorsEnthusiastic Donors Unique IdeasUnique Ideas May be Costly to Set UpMay be Costly to Set Up

V Ti C i t MV Ti C i t M Very Time Consuming to ManageVery Time Consuming to Manage Training and EducationTraining and Education

Do we have a workable model in place to Do we have a workable model in place to mange these in as much of an mange these in as much of an

d f h bl ?d f h bl ?automated fashion as possible?automated fashion as possible?

Real Time InteractionReal Time InteractionReal Time InteractionReal Time Interaction

http://owuannualfund.blogspot.com/


http://www.umf.olemiss.edu/intermed/annual/home/webcam_broadband1.php


http://admissions.msu.edu/learnMore/IM.asp


Provide a Personal Face to Our OrganizationsProvide a Personal Face to Our Organizations How can we integrate “instant” How can we integrate “instant”

communication into our customer servicecommunication into our customer servicecommunication into our customer service communication into our customer service activities.activities.

Critical Mass of People Wanting Customer Critical Mass of People Wanting Customer Service This WayService This WayService This WayService This Way

What are tradeoffs against corporate brand,What are tradeoffs against corporate brand, What are tradeoffs against corporate brand, What are tradeoffs against corporate brand, privacy?privacy?

Have you audited your phone messages, Have you audited your phone messages, phone menus and toll free numbers?phone menus and toll free numbers?phone menus and toll free numbers?phone menus and toll free numbers?

LinkedInLinkedInLinkedInLinkedIn

Professional NetworkingProfessional Networking Lots of Tools for Surveys EtcLots of Tools for Surveys Etc Lots of Tools for Surveys, Etc.Lots of Tools for Surveys, Etc. Recruiting StaffRecruiting Staff

A i t f P f i lA i t f P f i l Appropriate for Professional Appropriate for Professional OrganizationsOrganizations

Photo SharingPhoto SharingPhoto SharingPhoto Sharing

GivesGivesReason to

SubmitPhotosPhotos

Audio/Video MessagingAudio/Video MessagingAudio/Video MessagingAudio/Video Messaging


Niche Markets ServedNiche Markets Served Multi Purpose as Much of Your ContentMulti Purpose as Much of Your Content Multi Purpose as Much of Your Content Multi Purpose as Much of Your Content

as You Can i.e. Photosas You Can i.e. Photos Use Where AppropriateUse Where Appropriate Use Where AppropriateUse Where Appropriate

The Far FutureThe Far FutureThe Far FutureThe Far Future

In the yearIn the yearIn the year ….In the year ….

GlocalizationGlocalization

Advancement/Development

CompellingCase

http://pollyglotto.com/

Virtual WorldsVirtual WorldsVirtual WorldsVirtual Worlds

http://secondlife.com

The FutureThe FutureThe FutureThe Future

Lots of OpportunitiesLots of Opportunities Prioritize to PlanPrioritize to Plan

P i iti t MP i iti t M Prioritize to MessagePrioritize to Message Prioritize to DemographicsPrioritize to Demographics Keep LearningKeep Learning Keep LearningKeep Learning Know When to Say NoKnow When to Say No

Do what is practical but take some Do what is practical but take some time to just experiment and have time to just experiment and have fun!fun!fun!fun!

Questions?Questions?Questions?Questions?

[email protected]://www.facebook.com/brian.dowling/

http://twitter.com/brianwdowling

brian dowling web 20 30 social networking

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