Branding Style Guide

identity

Situated in scenic Southern Utah, Brian Head Resort is a picture of simplicity. The very character of the mountain itself practically shouts “accessibility.” Taken together, that is what Brian Head Resort is about, Simplicity and Accessibility. The Fundamental flaw of the ski industry is that where skiing is often available, it unaffordable. Where it is affordable, it is geographically unavailable. Brian Head bridges the gap by providing a physically and fiscally sound alternative and it does through the beauty of simplicity. With the new brand identity we wanted to give a clean profressional look to Brianhead Resort. The new brand brings a simple and crisp image to replace the outdated designs.

logo

logo spacing

maintain integrity. To keep the integrity of the logo there should always be a certain amount of space given around the logo.

Dear John Smith,Brianhead Resort is offering a special President’s Day weekend.

Dear John Smith,Brianhead Resort is offering a special President’s Day weekend.

incorrect

correct

colors/fonts

C: 38 M: 0 Y: 99 K: 0R: 172 G: 208 B: 56Pantone 380 U

C: 69 M: 22 Y: 78 K: 22R: 74 G: 128 B: 81Pantone 362 U

color palate. The two main colors used within the logo. The main Brianhead logo must always have this light and dark green gradient.

fonts. TeX Gyre Adventor will be used for headlines.Oriys Sangam MN is used for informational text. The fill color will always be black for both fonts. Headlines should be all lowercase.

Oriya Sangam MN- regularAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

kids campall sessions include lesson

TeX Gyre Adventor- regularAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

The logo has a linear gradient at a degree of -30. The below image illustrates where the two colors should be blended.

brian head resort

John Smithpresident

329 South Highway 143Brian Head, UT 84719phone: (866) 930-1010 fax: (866) 930-1015

johnsmith@brianhead.com

brianhead.com

logo usage. A business card mock-up that includes the logo in two different formats. The font used is TeX Gyre Adventor.

incorporation of logo

secondary logos. The logos for kid’s camp and winter sports school includes the rounded square from the main Brainhead logo. They will each have their own color (which will also be used for wayfinding/signage).

winter sports school

winter sports school

kids campwinter sports school

winter sports school

kids camp

winter sports school

winter sports school

kids camp

winter sports school

winter sports school

kids camp

other logos

wayfinding colors. The main places within Brianhead will be assigned a color; this color will be used within signage to help guests find their way. The colors will be repeated throughout all signage for each place.

restrooms

cashier

food & drink

& guest servies

Kids Campwinter sports school

winter sports school

kids camp

wayfinding signage

brianhead signage. These images are some examples of what the main signage of Brianhead Resort could look like.

signage ideas

logo usage. The Brianhead logo can be used on various types of clothing to be worn by employees or to be sold to guests. It is important for employees to have a consistent uniform so that they can be easily recognizable.

merchandising