bric website redesign
TRANSCRIPT
1
BRIC WEBSITE REDESIGNPresentation
February 18TH 2015
VIVEK BALIGA, SYLVIA ROYALL, MELANIE WIDER
2
RESEARCH
SURVEY
COMPETITIVE &COMPARATIVE ANALYSIS
BRIC WEBANALYSIS
USERINTERVIEWS
STAKEHOLDERSINTERVIEWS
TECHNICALRESEARCH
PERSONAS
USERFLOWS
PROTOTYPE
USER TESTING
ITERATIONS
WIREFRAMES
SITE MAP
MINIMUMVIABLEPRODUCT
FEATURE PRIORITIZATION
DESIGN VALIDATE FINALDESIGN
OUR PROCESS
3
PROBLEMCurrent website structure represents BRIC as three separate silos, and does not allow BRIC to effectively share its multidisciplinary offerings to the community at large.
4
RESEARCHBRIC WEBSITE ANALYSIS
1.
2.
3.
4.
5.
Heuristics of the site
Additional principles
Findable -- NO
Learnable -- YES
Please keep in mind that these principles are applied to the site through the lens of our perception of the various users intended for the site. Admittedly, the evaluation is done through the harshest lens possible—meaning we viewed all of the criteria as a user would knowing we have the ability as a user to go elsewhere. Understanding the user can and will go elsewhere to retrieve the information is imperative to improving the site for the user.
Accessible -- YES
Clear -- NO
Communicative -- NO
Useful -- NO
Credible -- YES
Controllable -- NO
Valuable -- Maybe
Delightful -- NO
3.
3.
4.
1.
5.1.
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RESEARCHCOMPETITIVE ANALYSIS
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1700 PX1850 PX
PageFold
KEYS
4800 PX
13800 PX
FEATURED CONTENTCALENDAR
BRANDING
ORIGINAL CONTENTACCOUNT
SOCIAL MEDIASEARCH
GLOBAL NAV
FOOTER
SECONDARY NAV
1.
1.
2.
2.
3.3.
4.
4.
5.
5.
Highlight original content
More visuals and better descriptions for calendar
Website length allows for more content
Prominent and powerful search Sticky naviguation
7
RESEARCHWHO BRIC SERVES
The Local CommunityArtistsCuratorsNon-ProfitsYouthFamilIiesMedia ProducersEducatorsConcert Goers
8
RESEARCHPERSONAS
PAIN POINTS
GOALS
HOW WE CANSERVE
AGE: 35 YEARS OLDLOCATION: CROWN HEIGHTS, BROOKYLNOCCUPATION: SOCIAL WORKER/COMMUNITY PRODUCTERBRIC MEMBER: YES, FOR 3 MONTHSTECH EMPATHY: DOESN’T OWN A COMPUTERUSES BRIC & LIBRARY COMPUTERSINTERESTS: LOCAL TV SHOWS, NON-PROFITS, CLASSES, FAMILY FRIENDLY EVENTS
AGE: 55 YEARS OLDLOCATION: FORT GREEN, BROOKYLNOCCUPATION: ART EDUCATORBRIC MEMBER: NOTECH EMPATHY: iPAD, iPHONE, LAPTOPINTERESTS: EXHIBITIONS, CLASSES, CONCERTS
AGE: 22 YEARS OLDLOCATION: LOWER EAST SIDE, MANHATTANOCCUPATION: STUDENT AT NYUBRIC MEMBER: NOTECH EMPATHY: iPAD, iPHONE, LAPTOPINTERESTS: EXHIBITIONS, CONCERTS, VOLUNTERING
ANGELA | MOTHER OF 2 & COMMUNITY ACTIVIST DAVE | LIFE LONG ARTIST & LEARNERBRITTANY | CONCERT GOER
“BRIC is a creative safe haven for people to be artistic.” “BRIC is almost like your local Y.”“I just love the concerts that Celebrate Brooklyn puts on.”
• Difficult to find forms to take out equipment• Can’t remember where to find classes • Dislikes looking at content heavy sites on her phone• Unable to see her show after it airs• Difficult to direct viewers to find her show online
• Find the current vernacular unclear• Too many clicks to get to what he is interested in• Hard to find the most relevant information about classes (certified/location/time/date/soldout)• Search engine is not precise
• Sometimes misses out on big name concerts• Has difficulty noticing when concerts sell out• Has difficulty buying tickets
• Attend the best concerts• Tweet great pictures from the event• Make new friends• Impress her friends with great event finds.
• Greater call to action to join newsletter to stay updated on important events• Greater prominence of events that will likely sell out• Enable share buttons with greater prominence
• Very interested in continuing education• As a freelance artist, always looking for artist residency program/grants• Want opportunities to work with kids
• Make residency programs for artists more prominent• Clarify the various sections and highlight themon the homepage• Feature the educational programs/partnership with local schools
• Register for media classes• Find events that are appropriate for her children• Learn how to edit video content• Get inspiration from other creative people
• Make class listings & forms easier to find• Enable her to promote and share her show online• Make it easier for her to find kid-friendly events• Enable her to navigate the BRIC site to discover content from fellow artists and community producers
9
RESEARCHMINIMUM VIABLE PRODUCT
BRIC USERS• Cross-Market BRIC 3 audiences• Reflect diversity• Emphasis on community outreach• Bring the voices of the community• Make BRIC a destination both online and offline• Make educational offerings more prominent
• Easy access to class listings• Ability to discover by interest• Understanding the breadth of BRIC’s offerings• Quick access to video content• More streamlined information
• Better hierarchy of naviguation and information• Feature all disciplines equally• Make content search customizable and interactive
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0 10
10
0
A / U C / H / J D
EF
G
I
K
L
M
N
O / R
P / Q
S
T
High Priority
Low Effort High Effort
Low Priority
B
Low EffortHigh Priority
High EffortHigh Priority
Low EffortHigh Priority
High EffortLow Priority
More Visible Social Media Integration A Visual Calendar Accessible from HomepageB Highlight Education and ClassesCBetter Search FunctionalityDCentralized Ticket Purchasing ✻EImprove Ticket Purchasing Call to Action FBetter Suggestions Feature / “You Might Also Like" ✻G
Better Categorization and Filter for Events and ClassesHMore Flexible Visual TemplateIEasier/Simplified NavigationJInteractivity for Desktop and TabletK
Website Log-In Available for Members ✻M Dynamic Media / TV Program Guide That Links to Videos ✻N
L Sub-Brand Social Media Distinction
Make Celebrate Brooklyn More VisibleOBuild Microsites for Specialized Content ✻POption to Translate Site Content ✻QMore prominent Share ButtonsRHighlight Call to Action for SupportSMore Easily accessible Pre-recorded Content ✻TClearer Newsletter Signup Call to ActionU
✻ Additional technical research needed
0 10
10
0
A / U C / H / J D
EF
G
I
K
L
M
N
O / R
P / Q
S
T
High Priority
Low Effort High Effort
Low Priority
B
Low EffortHigh Priority
High EffortHigh Priority
Low EffortHigh Priority
High EffortLow Priority
More Visible Social Media Integration A Visual Calendar accessible from HomepageB Highlight Education and ClassesCBetter Search FunctionalityDCentralized Ticket Purchasing ✻EImproving Ticket Purchasing Call to Action FBetter Suggestions Feature / "you might also like" ✻G
Better Categorization and Filter for Events and ClassesHMore Flexible Visual TemplateIEasier/Simplified NavigationJInteractivity for desktop and tabletK
Website Log-In Available for all visitors ✻M Dynamic Media / TV Program Guide that links to videos ✻N
L Sub-Brand Social Media Distinction
Celebrate Brooklyn More VisibleOBuild Microsites for specialized content ✻PTranslate text on site ✻QMore prominent Share ButtonsRHighlight Call for SupportSMore easily accessible prerecorded content ✻TClearer Newsletter Signup Call to ActionU
✻ Additional technical research needed
0 10
10
0
A / U C / H / J D
EF
G
I
K
L
M
N
O / R
P / Q
S
T
High Priority
Low Effort High Effort
Low Priority
B
Low EffortHigh Priority
High EffortHigh Priority
Low EffortHigh Priority
High EffortLow Priority
More Visible Social Media Integration A Visual Calendar Accessible from HomepageB Highlight Education and ClassesCBetter Search FunctionalityDCentralized Ticket Purchasing ✻EImprove Ticket Purchasing Call to Action FBetter Suggestions Feature / “You Might Also Like" ✻G
Better Categorization and Filter for Events and ClassesHMore Flexible Visual TemplateIEasier/Simplified NavigationJInteractivity for Desktop and TabletK
Website Log-In Available for Members ✻M Dynamic Media / TV Program Guide That Links to Videos ✻N
L Sub-Brand Social Media Distinction
Make Celebrate Brooklyn More VisibleOBuild Microsites for Specialized Content ✻POption to Translate Site Content ✻QMore prominent Share ButtonsRHighlight Call to Action for SupportSMore Easily accessible Pre-recorded Content ✻TClearer Newsletter Signup Call to ActionU
✻ Additional technical research needed
RESEARCHFEATURE PRIORITIZATION
11
RESEARCHEXISTING SITE NAVIGATION
Twitter icon
Calendar
All Events
Contemporary Art
Performing Arts
Community Media
PagePagePages
Contemporary Art
Exhibitions
2014 BRIC Gala
Artist Registry
Artist Opportunities
Education
Performance Art
Spring Season
Artist in Residence
Multidisciplinary Programs
Celebrate Brooklyn
Community Media
Watch BK Public Network
Media Education
BK Free Speech TV
BK Indie Media
Media Center Services
Hover / Drop Down Hover / Drop Down Hover / Drop Down
Contemporary Art Performance Art Community Media
Spring Season Watch BK Public NetworkExhibitions
2014 BRIC Gala
Artist Registry
Youth Education
Artist Opportunities
PagePagePages
Media Education
BK Free Speech TV
BK Indie Media
BK Bulletin Board
BRIC House Archives
Multidisciplinary Programs
Artist in Residence
Celebrate Brooklyn
PagePagePages
PagePagePages
Media Share Program
Main Navigation
Home
About BRIC
Internships
Our History
BRIC House
Staff
PagePagePages
Board & Advisory Councils
Jobs & Internships
Press
Contact Us
Special Events
Corporate Sponsorship
Supporters
Membership
Support BRIC
Volunteer
PagePagePages
Blog About BRICSpring Season BRIC House Support BRIC
Secondary Navigation
Performing Arts Community MediaContemporary Art Social MediaSupport BRIC Connect
Exhibitions
Artist Registry
Education
Artist Opportunities
Celebrate Brooklyn
BRIClab Artist Residencies
Multidisciplinary Programs
Performing Arts Residencies
YouTube
RSS Feed
BK Public Network
BK Free Speech TV
BK Indie Media
Media Education
Donate
Membership
Sponsorship
Events
Join Email List
Press Inquiries
About BRIC
Footer Navigation
Global Nav Page Specific Page Nav
Duplicate Nav
LEGEND
Social Media Search BRIC
RSS icon
Facebook icon
Envelope icon
Search Calendar
Links to External Site
In Concert Media Share BRIC Membership This is YOUR Brooklyn Mapping Brooklyn B Free Awards
External Sites
BK Creative Arts Lab,BRIC Youth Media Fest, etc.
12
About Us
Our Mission
Our History
Our Disciplines
Our Staff
Board & Advisory Councils
Click / Drop Down
About Us
About Us Sections
Page Jumps
Global Nav Individual Page Specific Page Nav
LEGEND
Links to External Site Page ContentHeader & Footer
Nav
Main Navigation
Our Programs
Artists & Curators
Non-Profits
Youth
Media Education
Educators
Community Outreach
Celebrate Brooklyn
PagePageProgram Pages
Our Programs
Click / Drop Down
Page Jumps
Visit Us
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Hours
Location
Visit Us
Visit Us Sections
Click / Drop Down
Join Our Newsletter Search
Secondary Navigation
TV & Video ClassesAbout Us Visit UsEvents Our Programs
Our Mission
Our History
Our Disciplines
Our Staff
BK Public TV Network
Vimeo Channels
YouTube Channels
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Artists & Curators
Non-Profits
Youth
Footer Navigation
Board & Advisory Councils Hours
Media Education
Educators
Community Outreach
Celebrate BrooklynJoin Our
NewsletterSocial Media
Icons
FacebookYouTube
RSSFlickrInstagram
Press
Support
FAQs
Jobs & internships
Forms
Blog
Home
Flexible Customizable
Content
PhotoVideo
Text
Events Calendar Widget
TV & Video
Brooklyn Public TV Network
Vimeo Channels
YouTube Channels
Click / Drop Down
TV & Video
TV Program Schedule
BK Indie Media
BK Free Speech TV
BK Bulletin Board
YouTube Channels
Vimeo Channels
Classes
Classes
Filters
Search Classes
PagePageClass Pages
Events
Events
Filters
Search Events
PagePageEvents Pages
RESEARCHPROPOSED NAVIGATION
13
DESIGN
14
DESIGNDESIGN STUDIO: EARLY SKETCHES
15
CLICK TOSEE PROTOTYPE
16
VALIDATE
17
VALIDATEITERATIONS 1 & 2
HOMEPAGE 1 HOMEPAGE 2
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1.
2.
3.
4.
5.
6.
7.
2.
3.
4.
5.
Not enough space in the top nav to tap icons and sec.
Indicate dropdown menu
Button does not stand out
Calendar is too small + addpopup window for selected
Clarify newsletter call out
When playing video, user wants to remain on page
Strategically add colors
6.
7.
18
CLASSES
JOIN OUR NEWSLETTER
EVOLVING EDUCATION
ALL CLASSES
Mini-Studio ProductionBRIC House647 Fulton St, Brooklyn NY
647 Fulton St, Brooklyn NY
February
21
-February
22
DSLR ProgrammingBRIC House
February
21
-February
22
647 Fulton St, Brooklyn NY
Mini-Studio ProductionBRIC House
February
21
-February
22
647 Fulton St, Brooklyn NY
DSLR ProgrammingBRIC House
February
21
-February
22
CERTIFICATIONCLASSES
CLASSES FORNON-PROFITS
FREE CLASSES
SIGN UP
CERTIFICATION COURSE
CERTIFICATION COURSE
SOLD OUT
SIGN UP
SIGN UP
Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella Vice dreamcatcher tattooed try-hard ethical Banksy gentrify. Before they sold out iPhone meditation, lo-fi small batch drinking vinegar Bushwick literally. Gastropub ugh organic next level literally, tofu pour-over tote bag selfies Kickstarter meh pop-up iPhone Williamsburg chia. Photo booth fashion axe Brooklyn, literally kogi DIY deep v disrupt. Forage bitters food truck biodiesel shabby chic. Learn More
(BRIC HEADER)
JOIN
(BRIC HEADER)
MINI-STUDIO PRODUCTIONFEBRUARY 21 -
CLASS
FEBRUARY 22
CERTIFICATION COURSE
Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella.
Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin.
Orientation required. See orientation dates here.
February 28 - March 1
March 9 - March 10
RegularBRIC Members
Not yet a member? Class Description
Prerequisites & Preparation
Upcoming Sessions
Takeaways
Classroom 110 am - 3 pm
$20FREE
JOIN BRIC
SIGN UP
SIGN UP
Location
BRIC House647 Fulton St, Brooklyn, NY
REGISTERKitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella.
OUR
BRIC
100%4 : 2 1 P M iPad
bricartsmedia.org
WHAT ARE YOU LOOKING FOR TODAY?DONATE NOW | SIGN UP | BLOG | SUPPORT | CONTACT US
ABOUT US WATCH CLASSES CALENDAR PROGRAMSOUR
VISIT US
MINI-STUDIO PRODUCTION
CLASSES > CERTIFICATION CLASSES
CERTIFICATION COURSE
Orientation required. See orientation dates here.
Prerequisites & Preparation
Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin.
Class Description
February 28 - March 1
March 9 - March 10
Upcoming Sessions
SIGN UP
SIGN UP
TakeawaysKitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella. Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella.
In this weekend workshop you will receive the tools to start your career in community producer. If you are an existing producer, you can add to skills learned in our other certification classes.
ABOUT USOUR MISSIONOUR HISTORYOUR DISCIPLINESOUR DISCIPLINESOUR STAFFBOARD & ADVISORY COUNCIL
WATCHBROOKLYN PUBLIC TV NETWORKVIMEO CHANNELSYOUTUBE CHANNELS
CLASSESCERTIFICATION CLASSESFREE CLASSESCLASSES FOR NON-PROFITSALL CLASSES
CALENDAR
FOLLOW US
OUR PROGRAMSARTIST & CURATOR PROGRAMSNON-PROFITS PROGRAMSYOUTH PROGRAMSMEDIA TRAINING PROGRAMSEDUCATOR PROGRAMSCOMMUNITY OUTREACH PROGRAMS
VISIT USTHE BRIC HOUSEHUNGRY GHOST CAFEART GALLERYSPACE RENTALSVISITING HOURSLOCATION
JOINKEEP IN TOUCH ENTER YOUR EMAIL ADDRESS HERE
FEBRUARY 22 FEBRUARY 21 -
Regular
BRIC Members
Classroom 110 am - 3 pm
$20FREE
Not yet a member?
JOIN BRIC
Location
BRIC House647 Fulton St, Brooklyn, NY
REGISTER
ALL CLASSES CERTIFICATIONCLASSES
CLASSES FORNON-PROFITS
FREE CLASSES
CLASSES
BRIC MEDIA EDUCATION Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy Austin, cronut four loko readymade health goth hella Vice dreamcatcher tattooed try-hard ethical Banksy gentrify. Before they sold out iPhone meditation, lo-fi small batch drinking vinegar Bushwick literally. Gastropub ugh organic next level literally, tofu pour-over tote bag selfies Kickstarter meh pop-up iPhone Williamsburg chia. Photo booth fashion axe Brooklyn, literally kogi DIY deep v disrupt. Forage bitters food truck biodiesel shabby chic. Learn More
SIGN UPMini-Studio ProductionBRIC House647 Fulton St, Brooklyn NY
February
21
-February
22CERTIFICATION COURSE
SIGN UPMini-Studio ProductionBRIC House647 Fulton St, Brooklyn NY
February
28
-March
1CERTIFICATION COURSE
SIGN UPDSLR ProgrammingBRIC House647 Fulton St, Brooklyn NY
February
28
-March
1
DSLR ProgrammingBRIC House647 Fulton St, Brooklyn NY
February
21
-February
22 SOLD OUT
JOIN OUR NEWSLETTER
JOIN
BRIC
100%4 : 2 1 P M iPad
bricartsmedia.org
WHAT ARE YOU LOOKING FOR TODAY?DONATE NOW | SIGN UP | BLOG | SUPPORT | CONTACT US
ABOUT US WATCH CLASSES CALENDAR PROGRAMSOUR
VISIT US
ABOUT USOUR MISSIONOUR HISTORYOUR DISCIPLINESOUR DISCIPLINESOUR STAFFBOARD & ADVISORY COUNCIL
WATCHBROOKLYN PUBLIC TV NETWORKVIMEO CHANNELSYOUTUBE CHANNELS
CLASSESCERTIFICATION CLASSESFREE CLASSESCLASSES FOR NON-PROFITSALL CLASSES
CALENDAR
FOLLOW US
OUR PROGRAMSARTIST & CURATOR PROGRAMSNON-PROFITS PROGRAMSYOUTH PROGRAMSMEDIA TRAINING PROGRAMSEDUCATOR PROGRAMSCOMMUNITY OUTREACH PROGRAMS
VISIT USTHE BRIC HOUSEHUNGRY GHOST CAFEART GALLERYSPACE RENTALSVISITING HOURSLOCATION
JOINKEEP IN TOUCH ENTER YOUR EMAIL ADDRESS HERE
1.
2.
3.
4.
CLASSES PAGE 1 CLASSES PAGE 2
VALIDATEITERATIONS 1 & 2
Remove the class tab bar
Better call to action for the newsletter
Add visuals to demonstrateclass content
Add class description
Better call out for filter option
Filter option drop down too low (user did not see their selection before the fold)
1.
2.
3.
4.
5.
5.
6.
6.
19
EVENT PAGE 1 EVENT PAGE 2
VALIDATEITERATIONS 1 & 2
Move search bar up
Change to reset filters and reposition accordingly
Separate events and classes
Add more description
Remove “free” button
Call out filters feature
Drop-down filters
1.
1.
1.
2.2.
3.
3.
4.
4.
5.
6.
7.
7.
6.
5.
20
FINAL DESIGN
21
Twitter icon
Calendar
All Events
Contemporary Art
Performing Arts
Community Media
PagePagePages
Contemporary Art
Exhibitions
2014 BRIC Gala
Artist Registry
Artist Opportunities
Education
Performance Art
Spring Season
Artist in Residence
Multidisciplinary Programs
Celebrate Brooklyn
Community Media
Watch BK Public Network
Media Education
BK Free Speech TV
BK Indie Media
Media Center Services
Hover / Drop Down Hover / Drop Down Hover / Drop Down
Contemporary Art Performance Art Community Media
Spring Season Watch BK Public NetworkExhibitions
2014 BRIC Gala
Artist Registry
Youth Education
Artist Opportunities
PagePagePages
Media Education
BK Free Speech TV
BK Indie Media
BK Bulletin Board
BRIC House Archives
Multidisciplinary Programs
Artist in Residence
Celebrate Brooklyn
PagePagePages
PagePagePages
Media Share Program
Main Navigation
Home
About BRIC
Internships
Our History
BRIC House
Staff
PagePagePages
Board & Advisory Councils
Jobs & Internships
Press
Contact Us
Special Events
Corporate Sponsorship
Supporters
Membership
Support BRIC
Volunteer
PagePagePages
Blog About BRICSpring Season BRIC House Support BRIC
Secondary Navigation
Performing Arts Community MediaContemporary Art Social MediaSupport BRIC Connect
Exhibitions
Artist Registry
Education
Artist Opportunities
Celebrate Brooklyn
BRIClab Artist Residencies
Multidisciplinary Programs
Performing Arts Residencies
YouTube
RSS Feed
BK Public Network
BK Free Speech TV
BK Indie Media
Media Education
Donate
Membership
Sponsorship
Events
Join Email List
Press Inquiries
About BRIC
Footer Navigation
Global Nav Page Specific Page Nav
Duplicate Nav
LEGEND
Social Media Search BRIC
RSS icon
Facebook icon
Envelope icon
Search Calendar
Links to External Site
In Concert Media Share BRIC Membership This is YOUR Brooklyn Mapping Brooklyn B Free Awards
External Sites
BK Creative Arts Lab,BRIC Youth Media Fest, etc.
FINAL DESIGNEXISTING SITE NAVIGATION
22
FINAL DESIGNPROPOSED NAVIGATION
About Us
Our Mission
Our History
Our Disciplines
Our Staff
Board & Advisory Councils
Click / Drop Down
About Us
About Us Sections
Page Jumps
Global Nav Individual Page Specific Page Nav
LEGEND
Links to External Site Page ContentHeader & Footer
Nav
Main Navigation
Our Programs
Artists & Curators
Non-Profits
Youth
Media Education
Educators
Community Outreach
Celebrate Brooklyn
PagePageProgram Pages
Our Programs
Click / Drop Down
Page Jumps
Visit Us
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Hours
Location
Visit Us
Visit Us Sections
Click / Drop Down
Join Our Newsletter Search
Secondary Navigation
TV & Video ClassesAbout Us Visit UsEvents Our Programs
Our Mission
Our History
Our Disciplines
Our Staff
BK Public TV Network
Vimeo Channels
YouTube Channels
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Artists & Curators
Non-Profits
Youth
Footer Navigation
Board & Advisory Councils Hours
Media Education
Educators
Community Outreach
Celebrate BrooklynJoin Our
NewsletterSocial Media
Icons
FacebookYouTube
RSSFlickrInstagram
Press
Support
FAQs
Jobs & internships
Forms
Blog
Home
Flexible Customizable
Content
PhotoVideo
Text
Events Calendar Widget
TV & Video
Brooklyn Public TV Network
Vimeo Channels
YouTube Channels
Click / Drop Down
TV & Video
TV Program Schedule
BK Indie Media
BK Free Speech TV
BK Bulletin Board
YouTube Channels
Vimeo Channels
Classes
Classes
Filters
Search Classes
PagePageClass Pages
Events
Events
Filters
Search Events
PagePageEvents Pages
23
FINAL DESIGNSUGGESTED INFORMATION ARCHITECTURE
ABOUT USOur MissionOur HistoryOur Disciplines Contemporary Art Performing Art Community MediaOur StaffBoard & Advisory Councils
EVENTS
CLASSES
TV & VIDEOBrooklyn Public TV Network TV Program Schedule Brooklyn Independent Media Brooklyn Free Speech TV Brooklyn Bulletin BoardVimeo ChannelsYouTube Channels
VISIT USBRIC HouseHungry Ghost CafeArt GallerySpace RentalsHoursLocation
OUR PROGRAMSArtist & Curator Programs Exhibitions Contemporary Artist Registry Artist Residencies Media Arts Fellowship Emerging Curator Fellowship Non-Profits Programs Brooklyn Bulletin Board Media ShareYouth Programs Student Showcases & Youth Media Festival BRIC House School Tours & Family Activities Brooklyn Creative Arts Lab Summer Camp Internship ProgramMedia Education Programs Become a Community Producer Resources for Community Producers Community Producer Registry Community Media Center Media Arts FellowshipEducator Programs In-School Residencies After School Residencies Teacher Professional DevelopmentCommunity Outreach ProgramsCelebrate Brooklyn
24
FINAL DESIGNHOMEPAGE ANNOTATIONS
Simplified primary navigation/drop-downs
Newsletter button
Featured content highlighted for all disciplines
Unobstructed view of carousel images
Watch videos without leaving home page
Easy access to forms and FAQs
Recognizable social media icons
Reiteration of primary navigation
Highlight BRIC’s mission
Interactive calendar
Call to action to donate
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FINAL DESIGNCLASSES PAGES ANNOTATIONS
CLASSES PAGE CLASSES PAGE DETAIL
Call out BRIC membership benefits and callto action to become a member
More prominent sharing options
Feature location
Call out upcoming sessions
1.1.
2.2.
3.3.
4.4.
26
FINAL DESIGNEVENTS PAGES ANNOTATION
EVENTS PAGE EVENTS PAGE DETAIL
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FINAL DESIGN
• Increase number of pages visited• Increase time on site• Reduce bounce rates• Increase class sign up/ticket purchase• Increase email conversions• Increase social sharing• Increase number of likes/retweets• Increase artist registry signups
KPIs
Further research technical requirements of proposed solutionsFull site content audit and establish guidelinesMockup full site (iPad, desktop)Explore mobile optionsContinue usability testingMake editing the website easier for stakeholdersImprove and integrate CMS systems (ticketing, log in) Consider microsites for special programs and eventsIntegrate all external sitesArchive older contentTranslate option for full siteDynamic TV program guide
NEXT STEPS