Bridget jone s’s baby trailer analysis.

When you first watch the Bridget jones’s baby trailer the genre conventions such as the audience it is going to be a funny, happy, light-hearted film, straight away she is giggling to herself showing its funny, also the lighting, its bright high key lighting, showing a high bright positive vibe to the film, although we know as we go on the watch further in the film trailer there are some sad parts but it’s still really happy, when the sad bits happen they use a darker lighting to connote sadness, which anchor the audience to the genre of a light hearted happy film also known as a romantic comedy genre.

From watching the full trailer it gives you a sense of the narrative, if you have watched previous Bridget jones movie you will know she is not very lucky when it comes to love, and it looks like the man she has always loved and another man are fighting for her however one of them is the dad so they’re both trying to impress her, which is very interesting to see to men fighting over her, as it adds something different to the film, however we don’t know who is the dad or what happens in the end, which make you want to know so although they give a lot of the film away they don’t give it all away!

The editing in this movie trailer fits very well with what going on at the time, for example when they play music behind it they edit to the beat of the song and add the music when everything is going good. Also the camera angles have been used very well, when things are going wrong and you want to see their facial expressions as its very awkward sometimes, they use a close up to show their facial expressions which really do make you laugh.

The 5 key areas of genre as defined by Nick Lacey and used by media analysts: Character, Narrative, Setting, Iconography and Style. Lacey sees these elements as not being fixed, but dynamic and ones that change over time. When applying these 5 key areas to the Bridget jones baby film, the narrative is shown throughout the whole trailer as being light hearted and happy as I mentioned before. The setting of this film is set in London, borough marker, set in her flat, bedroom and the hospital it also goes on to show her life, her work life and love life, as she now has a new job which she spends a lot of time there so it looks like she will be there for a lot of the film. The fact that Renee Zellweger is in the film again attracts the audience to the film, as if you have watched previous films you grow the love this character as she’s funny and for some women out there maybe they can relate to her as she’s showing not everything perfect and you don’t always end up being lucky when it comes to love. Also the other two main characters Patrick Dempsey and Collin firth attract the audience to the film as they are attractive and this makes the audience more likely to want to see it rather than if they had two unattractive character in. The iconography in the film trailer is the binary opposition between the two men, jack quant is slightly causal and mark Darcy is very professional and always wears business suits, showing he has more powers, more manly maybe compared to jack. The style of the film trailer is very modern and upbeat by playing an upbeat song by jess glynne, cutting to the beat with different shots of the film when they songs are playing, also using non- diegetic sounds by when clips are playing from the film they use Bridget’s voice for a voice over, also when she writes a ‘diary ‘they use a keyboard sound. Also the use of mise en scène, which links to the setting of the film, being in London in a small flat.