bridging the gap between print and digital
DESCRIPTION
The following slides address usage of QR Codes; however it can be applied to most solutions linking print to digital.TRANSCRIPT
![Page 1: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/1.jpg)
Do’s and Don’ts in Bridging the Gap between Print + Digital.The following slides address usage of QR Codes; however it can be applied to most solutions linking print to digital.
![Page 2: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/2.jpg)
Do: Have a reason to use a QR code.
![Page 3: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/3.jpg)
Don’t: Use a QR code just because you
feel you need to have one.
![Page 4: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/4.jpg)
Do: Have a mobile optimized landing page.
![Page 5: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/5.jpg)
Don’t: Send users to a bad site.
![Page 6: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/6.jpg)
Do: Consider where you place a code.
X X
![Page 7: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/7.jpg)
Don’t: Place codes in dangerous areas.
![Page 8: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/8.jpg)
Do: Use it to connect you print to digital
appropriately.
![Page 9: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/9.jpg)
Don’t: Place it on a website. Really?!?
![Page 10: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/10.jpg)
Do: Use quick/simple forms when
collecting information.
![Page 11: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/11.jpg)
Don’t: Require too much information where
users are discouraged from moving on.
![Page 12: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/12.jpg)
Do: Send users directly to where they
can obtain the information promised.
![Page 13: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/13.jpg)
Don’t: Make users hunt for information.
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Do: Use it to connect people to people,
people to products, people to service.
![Page 15: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/15.jpg)
Don’t: Use it to manipulate or deceive.
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Do: Be creative and have a little fun.
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Don’t: cover necessary parts where it
becomes ineffective.
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Bridging the gap between print and digital continues to grow. Here are a few solutions to watch for as we move forward.
![Page 19: Bridging the gap between print and digital](https://reader033.vdocument.in/reader033/viewer/2022061205/54806dffb4af9fad2e8b477d/html5/thumbnails/19.jpg)
Cecilie Burleson, Online Sales ManagerWest Hawaii [email protected]