bridging the physical and digital adances in wearables and consumer iot; rania hoteit @ year of the...
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BRIDGING THE DIGITAL & THE PHYSICAL//ADVANCES IN CONSUMER IOT AND WEARABLES© 2017 ID4A Technologies. Image Source: Internet Society. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice. © 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Global Number of Connected "Things" Will Reach
20.4B by 2020 -Gartner
GLOBAL IOT USAGE//
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
CONSUMER IOT USAGE//
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
The Typical Family Home Will Contain As Many As 500 Networked Devices
By 2020 -Gartner
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice. © 2017 ID4A Technologies. The information contained herein is subject to change without notice.
ADVANCES IN CONSUMER IOT + WEARABLES
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
MAJOR IOT MOMENTS IN 2016
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
EHang Consumer Commuter DroneDJI Phantom 4 Advanced Model
Yuneeq DayfoonH Parrot Bebop 2 Quadcopter 3DR Solo Drone Quadcopter
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice. © 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Fitbit IPO’d for $358M in
2015
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice. © 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Shockbox
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
HexoSkin Wearable Body Metrics
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Ralph Lauren Polotech Blackbox Bluetooth Tracker
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
IOT RESHAPING THE MEDICAL FIELD//
“4M patients globally will remotely monitor their health
conditions by 2020.” -MobilHealthNews
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice. © 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
HTD Vive VR Headset
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Google Daydream Portable VR Headset
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Microsoft HaloLens AR Headset
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
IOT DEVICES FOR A VARIETY OF CUSTOMERS AND APPLICATIONS
ARE SEEMINGLY ENDLESS
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
IOT WILL BE MATERIALLY DISRUPTIVE TO THE GLOBAL
ECONOMY
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Range of Sized Potential Economic Impacts
Low High
Impact from Other Potential Applications (not sized)
X-Y
3.7-10.8
5.2-6.7
2.7-6.2
1.7-6.2
1.4-4.5
0.2-1.9
0.7-1.6
0.1-0.6
0.2-0.5
0.1-0.5
0.2-0.3
MOBILE INTERNET
AUTOMATION OF KNOWLEDGE WORK
INTERNET OF THINGS
CLOUD TECHNOLOGY
ADVANCED ROBOTICS
AUTONOMOUS AND NEAR AUTONOMOUS VEHICLES
NEXT GENERATION GENOMICS
ENERGY STORAGE
3DPRINTING 0.2-0.6
ADVACNED MATRIALS
ADVANCED OIL AND GAS EXPLORATION AND RECOVERY
RENEWABLE ENERGY
IOT POTENTIAL ECONOMIC IMPACT//
© 2017 ID4A Technologies. Data Source: McKinsey Global Institute Analysis. The information contained herein is subject to change without notice.
Range of Sized Potential Economic Impacts
Low High
Impact from Other Potential Applications (not sized)
X-Y
3.7-10.8
5.2-6.7
1.7-6.2
1.4-4.5
0.2-1.9
0.7-1.6
0.1-0.6
0.2-0.5
0.1-0.5
0.2-0.3
MOBILE INTERNET
AUTOMATION OF KNOWLEDGE WORK
CLOUD TECHNOLOGY
ADVANCED ROBOTICS
AUTONOMOUS AND NEAR AUTONOMOUS VEHICLES
NEXT GENERATION GENOMICS
ENERGY STORAGE
3DPRINTING 0.2-0.6
ADVACNED MATRIALS
ADVANCED OIL AND GAS EXPLORATION AND RECOVERY
RENEWABLE ENERGY
IOT SECTOR POTENTIAL ECONOMIC IMPACT//
How Do we Capture This Opportunity ?
$2.7-6.2TINTERNET OF THINGS
© 2017 ID4A Technologies. Data Source: McKinsey Global Institute Analysis. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
IMPACT ON GLOBAL ECONOMY//
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
IOT Will Impact almost 6% of The $100T Global
Economy By 2020 attaining a 32.6% CAGR -McKinsey
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
The Consumer Segment is The Largest User of IoT with 5.2B units forming
63% of Overall IoT Applications in 2017
-Gartner
GLOBAL CONSUMER IOT USAGE//
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
GLOBAL CONSUMER IOT USAGE//
IoT Endpoint Spending
IoT Units Installed
Base
4B Units
5.2B Units
7B Units
13B Units
2016 $533B
$725B Consumer Apps2017
$990B2018$1.5T
Hardware Spending
2020
2016
2017
2018
2020
© 2017 ID4A Technologies. Data Source: Gartner. The information contained herein is subject to change without notice.
PREDICTIONS VS REALITIES IN CONSUMER IOT ADOPTION
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
IOT HAS NOT YET IGNITED GROWTH
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
CONSUMER IOT INTENT OF PURCHASE//
Smartwatch 13%
13%Fitness Tracker
11%Connected Home Surveillance
Smart Home Thermostat
IoT Products
9%
Personal Drones 7%
There has been virtually no increase in purchase
intent over last year
Purchase Intent Rate in 2016 Change in % Point
1%
1%
1%
0%
1%
© 2017 ID4A Technologies. Data Source: Accenture. The information contained herein is subject to change without notice.
MAJOR BLOCKS TO CONSUMER IOT
ADOPTION
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Global Economy in 2020
$100 Trillion
62%
Find IoT Devices Are Too Expensive
ROADBLOCK 1: PRICE//
© 2017 ID4A Technologies. Data Source: Accenture. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Global Economy in 2020
$100 Trillion
47%
Are concerned about privacy and security
issues
ROADBLOCK 2: PRIVACY + SECURITY//
© 2017 ID4A Technologies. Data Source: Accenture. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Global Economy in 2020
$100 Trillion
64%
Experienced a challenge when using a new IoT device in 2016
ROADBLOCK 3: EASE OF USE//
Compared to 83% in 2015
© 2017 ID4A Technologies. Data Source: Accenture. The information contained herein is subject to change without notice.
“REAL” BLOCKS TO GREATER ADOPTION
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
HUMAN-CENTERED DESIGN IS CRITICAL TO SOLVING
PROBLEMS WITH TECHNOLOGY
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
HUMAN-CENTERED DESIGN IS GOOD BUT WE
CAN DO BETTER
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
HOW DO WE SOLVE SIMPLE PROBLEMS THAT STRIKE AN EMOTIONAL NERVE
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
Optimism Love
Aggressiveness
Contempt
Remorse Disapproval
Awe
Submission
Loathing
Grief
Amazement
TerrorRage
Ecstasy
AdmirationVigilance
Disgust
Sadness
Pensiveness
Joy
Serenity
Fear Apprehension
Surprise
Boredom Distraction
AngerAnnoyance
Trust
Acceptance
Anticipation
Interest
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
INCREASING ADOPTION BY REALIZING EMPATHY
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
TrustIntegrityHonestyDignity
Principles
Understanding
Embodied Knowledge
Shared
Metaphor
Meaning Meaning
Humility Courage
Perspective A PRODUCT CREATORS
Material World
Who We Are
Language
Humility Courage Principles
Understanding
Embodied Knowledge
EMPATHIC CONVERSATION//
Perspective B PRODUCT CONSUMERS
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
TO DRIVE DEMAND AND INCREASE ADOPTION, PRODUCTS MUST HAVE A
COHERENT EXPRESSION OF HONESTY THAT CREATE A FEELING OF PROFOUND
RESONANCE WITH USERS
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
DESIGN+TECHNOLOGY PARTNERSHIPS CAN
LEAD TO SUCCESS IN IOT
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
5 WAYS DESIGN+TECH LEAD TO SUCCESS IN IOT//
1. Build a clear problem statement to assess value to users
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
5 WAYS DESIGN+TECH LEAD TO SUCCESS IN IOT//
1. Build a clear problem statement to assess value to users
2. Appoint a systems lead who understands design
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
5 WAYS DESIGN+TECH LEAD TO SUCCESS IN IOT//
3. Work with designers who understand technology
1. Build a clear problem statement to assess value to users
2. Appoint a systems lead who understands design
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
5 WAYS DESIGN+TECH LEAD TO SUCCESS IN IOT//
4. Follow a build-test-learn process
3. Work with designers who understand technology
1. Build a clear problem statement to assess value to users
2. Appoint a systems lead who understands design
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
5 WAYS DESIGN+TECH LEAD TO SUCCESS IN IOT//
4. Follow a build-test-learn process
3. Work with designers who understand technology
1. Build a clear problem statement to assess value to users
2. Appoint a systems lead who understands design
5. Simplify for success and avoid friction in UX
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
WE ONLY SCRATCHED THE SURFACE OF WHAT IOT
INNOVATION HAS TO OFFER
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
CREATIVE PROBLEM SOLVERS WILL GIVE 21 ST CENTURY IOT APPLICATIONS THE POWER TO
IMPACT THE WORLD
© 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.
THANK YOU