On May 7, 2016, CMS launched its first organization-wide fundraiser and showcase of Charleston: Foam at the Dome. This regional craft beer, local retail, artisan, and food celebration hosted 2,700 attendees, over 40 breweries, over 150 beers, over 30 artisans and retailers,10 local restaurants, and attendees from 16 states. CMS hosted this fundraising event in conjunction with the Charleston CVB and calculated a total economic impact of over $250,000 for just one day in the City of Charleston. Funds raised from Foam at the Dome go toward all operating and programmatic investments made into Charleston Main Streets.

BRIDGING URBAN APPALACHIATHE CHARLESTON MAIN STREETS FY ‘15-’16 ANNUAL REPORT TO THE COMMUNITY

AWARDED FACADE & SIGN GRANTS

TWO GAME-CHANGING PROGRAMS. ONE DYNAMIC ORGANIZATION.

BRIDGING COMMUNITY AND BUSINESS DEVELOPMENT

BRIDGING ORGANIZATIONAL AND DISTRICT INVESTMENTS

A LOOK AT THE NUMBERS

TOTAL EARNED MEDIA FOR EE/WS

TOTAL WS/EE BUSINESS DISTRICT INVESTMENT

TOTAL PUBLIC/PRIVATE INVESTMENT SINCE 2002

NEW BUSINESSES IN BOTH DISTRICTS

TOTAL SOCIAL MEDIA ENGAGEMENT FOR EE/WS

TOTAL VOLUNTEER HOURS

REHABILITATIONS, RENOVATIONS, & IMPROVEMENTS

TOTAL EVENT ATTENDEES

TOTAL ARTISTS/ARTISANS INVOLVED IN REVITALIZATIONIN EE/WS

NO. OF STATES REPRESENTED AT CMS EVENTS

GRANTS AWARDED IN FY 15-16 (CMS & PARTNER FUNDING)

$340,172 160

$8,289,800$458,290,000

7

874,490

8,752

50

21,200

105

18

$234,578

What started as two small, strong, determined community revitalization programs in 2002 (East End) and 2005 (West Side) has evolved into a new, unique connected organization with more staff capacity and stronger focus on program implementation and economic development. In the first year of operation of Charleston Main Streets (CMS), two new District Program Directors were hired along with a Capacity Development Manager. Brand new project plans, along with the draft of a five year strategic plan have been produced, and a stronger emphasis has been placed on working to link business and property owners. Both districts have shared the same vision and mission of creating economic opportunity and fostering business and community growth through projects and programs that encourage business development and recruitment in Charleston’s historic East End and West Side business districts. The organizational focus districts (Washington Streets East and West and the East End Warehouse District) have experienced a tremendous amount of transformation and investment since the inception of these two programs, which set the stage for our plan to build capacity and strengthen their administrative and financial core. FY ‘15-’16 was a year of learning, establishment, connection, growth, and Bridging Urban Appalachia.

CMS has consulted with and linked over 30 property owners with potential tenants in thepast fiscal year of operation. As the organization continues to grow, a more streamlinedand efficient process for connecting future and existing entrepreneurs to ourdistricts will be put into place. In early 2016, CMS staff led the charge to coordinate a statewide Main Street Directors retreat to discuss ways inwhich local organizations can more efficiently achieve financial and economic development goals. The result of the meeting was the planto form the first-ever statewide Main Street association that will solelyfocus on vacant property advertisement and public advocacy for smallbusiness growth and organizational capacity building. The new associationwill begin operation in late 2016.

In 2016, CMS launched its Promotional Partnership Program, as part of the long-term strategic plan to centralize financial development and fundraising efforts. The CMS Financial Development Committee and staff worked to develop a centralized corporate investment menu that is presented to any existing and potential sponsor or partner. This new process has already proven to streamline and simplify the investor recruitment process. As of mid-2016, $25,000 of new investments in CMS, in the form of event and project sponsorship have been made.

CHARLESTON MAIN STREETSPROMOTIONAL PARTNERSHIP

Capacity. Connection. Community.

Adam Krason - PresidentZMM Architects & Engineers

Dickinson Gould - Vice-PresidentBuzz Food Service

Co-Chair, Financial Development

Mary Jean Davis - SecretaryCharleston City Council

Patrick O’Malley - TreasurerBB&T

Mary Beth Hoover - ChairContemporary Galleries/Charleston City Council

Chair, Urban Design Committee

Mike Williams - Vice-ChairCAMC General Division

Keeley Steele - 2nd Vice-ChairBluegrass Kitchen/Tricky Fish/Starlings

Chair, Economic Development Committee

Dr. Paula Flaherty - ChairRetired Educator

Chair - Urban Design Committee

Mark Taylor - Vice-ChairKanawha Charleston Housing AuthorityChair, Program Development Committee

Brian Young - 2nd Vice-ChairBB&T

INCOMEADMIN/ECON DEV. INCOME Foam at the Dome 104,976.18 Gen. Contributions/In-Kind 15,317.75 Local Gov’t Grants City of Charleston 80,000.00 WV Development Office 2,750.00 Other Income 296.88Total Admin/Econ Dev. Income 203,340.81PROGRAM INCOME East End District Program Grants 3,000.00 CURA Grants 67,178.75 Friends of East End 7,311.15 Urban Design 14,177.39 Marketing & Promotions 38,290.01 HallowEast 30,950.66 East End Bazaar 14,065.04 Total East End Program Income 174,972.75 West Side District Program Grants 7,130.00 CURA Grants 62,993.04 Urban Design 1,500.00 Marketing & Promotions 4,711.26 OktoberWest 84,036.08 Total West Side Program Income 160,371.18 Total Program Income 335,343.93

TOTAL CMS INCOME 538,684.74

EXPENSEADMIN/ECON DEV. EXPENSE Foam at the Dome 41,807.25 Econ/Business Development 1,577.95 Business Expenses 1,806.00 Contract Services 2,436.81 Facilities & Equipment 21,356.96 Depreciation 11,112.74 Operations 7,266.49 Strategic Planning/Annual Meeting 2,293.92 Organizational Insurance 2,643.77 Salaries 70,597.92 Travel/Conference/Meetings 13,052.51 Payroll Tax Expense 12,154.80Total Admin/Econ Dev. Expense 188,107.92PROGRAM INCOME Program Salaries 88,289.92 East End District Program Development (FOEE) 4,516.00 Urban Design 80,741.82 Marketing & Promotions 11,864.80 HallowEast 16,396.03 East End Bazaar 17,006.70 Total East End Program Income 175,170.35 West Side District Program Development 125.00 Urban Design 74,768.04 Marketing & Promotions/Mtg costs 5,159.17 OktoberWest 51,517.24 Total West Side Program Expense 175,339.37 Total Program Expense 345,509.72

TOTAL CMS EXPENSE 538,617.64

Ric CavenderExecutive Director

James YostEast End District Program Director

Steven RomanoWest Side District Program Director

Adam StollingsCapacity Development Manager

Rob Aliff Jackson KellyAlisa Bailey Charleston CVB Chair, Marketing CommitteeBecky Ceperley Charleston City Council Co-Chair, Financial DevelopmentChris Howat BrickStreet InsuranceJennifer Sayre Kanawha County Commission

Jim Edwards CURADel. Mike Pushkin WV House of DelegatesMary Beth Hoover East End Board of AdvisorsDr. Paula Flaherty West Side Board of Advisors

Ted Armbrecht The Wine ShopKevin Baker WV Senate Democrats Chair, Program Development Committee

Kallie Cart-Moore WCHS TV8/FOX 11Mary Anne Crickard Contemporary Galleries Chair, Promotions & Marketing

Larry Groce Mountain StageSuzanne Persinger Moses DowntownMorgan Robinson Electric 102.7 Chair, HallowEast Steering Committee

Jeremy Taylor West Virginia PowerVasilia Scouras WV Public BroadcastingRob Thomas Old Colony RealtorsAngela Vance AARPDon Wilson Garlow InsuranceShane Wilson WV Commercial

Lori Brannon Charleston Planning OfficeJim Snyder EE Community Association

Claire Barth WV Commercial Chair, Econ Dev. CommitteeTighe Bullock Crawford HoldingsCathy Callihan Fountain Hobby Center Chair, Promotions & MarketingSusanne Coffield Charleston MontessoriKitty Dooley Dooley Law FirmDanny Forinash Charles Ryan AssociatesTim Forren Forren SoilKaran Ireland Charleston City CouncilAdam Knauff MRC GlobalDural Miller Keep Your Faith CorporationTricky Reed Spa ElementsDr. Ami Smith WVSU Extension Service

John Butterworth Charleston Planning OfficeRon Stoner WS Neighborhood Assoc.

Ex-Officio

Ex-Officio

Ex-Officio

BOARD OFDIRECTORS

BOARD OFADVISORS

STAFF

BOARD OFADVISORS

INCOMESTATEMENT

BALANCESHEET

FY 15-16 FINANCIAL STATEMENTS

CURRENT PROJECTS & EVENTS

CURRENT PROJECTS & EVENTS

ASSETSCURRENT ASSETS Cash 154,161.70 A/R 18,448.77 Other Current Assets 1,000.00 Total Current Assets 173,610.47 FIXED ASSETS less depreciation Recycling Receptacles 16,335.00 Bazaar Furniture/Equip. 1,205.23 Bazaar Structure 12,124.02 Office Furniture/Equip. 5,653.64 Computers 2,277.87Total Fixed Assets 37,595.76TOTAL ASSETS 211,206.23

LIABILITIES & EQUITYCURRENT LIABILITIES A/P 6,479.20 Unearned Rev. Partnerships 1,500.00 Grants 72,889.55 Payroll Liabilities 6,319.96Total Current Liabilities 87,188.71EQUITY Opening Balance 123,950.42 Net Income 67.10Total Equity 124,017.52

TOTAL LIABILITIES & EQUITY 211,206.23

PROGRAM DEVELOPMENTFriends of East End membership (50 new members)Website & app development (106,971 unique visitors)Fundraising

ECONOMIC DEVELOPMENTSmall Business Saturday scheduled salesParking 101/Business reference map Pedestrian Wayfinding

MARKETING & PROMOTIONSHallowEastViBE Business MembershipEast End Garden Showcase The Old Colony East End Yard SaleSt. Patrick’s East End Pub Crawl

URBAN DESIGNPublic art installationsFacade & Sign Grants Transportation enhancementsStreetWorks 2016Historic District DevelopmentGreen in the East EndLemonAID ProjectEco East End - Installed recycling receptacles

PROGRAM DEVELOPMENT OktoberWestNew membership campaignNew Charleston West Side websiteFundraising

ECONOMIC DEVELOPMENTElk City tourism mapParking 101 - District parking mapFarmer’s MarketSafe Neighborhoods

MARKETING & PROMOTIONSCash MobSmall Business SaturdayChristmas Tree LightingWest Side MingleIce Cream & the Arts in Elk CityTamarack Foundation Sip & SeeLight Up Charleston

URBAN DESIGNGallery 64Public Art installationFacade & Sign grants

BRIDGING URBAN APPALACHIA: THE CHARLESTON MAIN STREETS FY ‘15-’16 ANNUAL REPORT TO THE COMMUNITY