Harmonie Park Records

Re-issue Proposal

Brief:

Propose a series of re-issues for Harmonie Park, a record label based in Detroit.

Background:

Harmonie Park is a label founded in 1994 by Rick Wade. He has con-sistently set the bar high for good quality House releases in a unique style. Whilst the label’s aesthetic style is visually consistent, it has perhaps not reached its full potential.

Requirements:

The proposed series of re-issues must take some graphic elements from existing releases, but must exploit many more artistic possibili-ties (photography, hand-lettering etc) in order to create a series of attractively consistent covers.

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Lettering Art Development

The label’s existing type work to a certain extent does not suit the artwork’s natural imagery and colour, so it seemed appropriate to create some lettering by hand that has more of a organic feel. After experimenting with numerous styles, it was the design shown above that was selected for imple-mentation.

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Deliverables

The lettering art is applied to vinyl and CD covers, as well as promotional posters.

The colour scheme has been altered to represent more of a night-time feel (whilst still being somewhat natural), as to suit the context where the music would be played.

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Full Range

The complete range of products includes vinyl/cd covers and promotional posters.

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