Extended Practice Submission 22/06/15Brief Eight: Jacked Lincoln / Promotional Material 2

//01

James Keefe:

Jacked Lincoln is a house music events company based in Lincoln that organise parties at popular venues across the city.

The target audience will be aimed at people that like house music and are looking to see the headlining act. The demographic is mainly young adults and students.

To design the promotional material for a house and bass music event.

A3 Poster // A5 Flyer // Social Media // Ticket banner

Context:

Target Audience:

Brief:

Deliverables:

Reference Imagery

//02

Research: When I spoke to the client they said they wanted to have a geometric theme in the designs so I researched into geometric shapes and patterns. Two designers that inspired me were Rob Lowe and Andy Gillmore.

Extended Practice Submission 22/06/15James Keefe:Brief Eight: Jacked Lincoln / Promotional Material 2

Development

//03

Extended Practice Submission 22/06/15James Keefe:Brief Eight: Jacked Lincoln / Promotional Material 2

Digital: The client needed the designs fast so it was a quick turn around brief. I decided to work purely digital for speed, plus the style of design I was going for is created with vectors anyway.

Personality: The previous work I have done for Jacked has been really open and I have had the freedom to do what I want so this time round I wanted to design more of an identity for the brand as it is getting more popular. This will make it easily recognisable to the target audience.

Identity Extended Practice Submission 22/06/15James Keefe:Brief Eight: Jacked Lincoln / Promotional Material 2

//04

Deliverables

//05

Deliverables: Above is the final poster design. I have used the original brand colours for the first event as it is at a new venue. This will allow for the colour variations to follow suit with the on-going events.

Extended Practice Submission 22/06/15James Keefe:Brief Eight: Jacked Lincoln / Promotional Material 2

Context

//06

Environment: The posters will be displayed around Lincoln City centre in student hotspots. The design can be easily modified to suit different formats such as the banner on the right. This allows for great flexibility and a quick turn around for the on going events.

Extended Practice Submission 22/06/15James Keefe:Brief Eight: Jacked Lincoln / Promotional Material 2