.србсрбсрбсрб IDN domain

Brief history

Vojislav Rodićććć

February 2012

.СРБ Timeline

November 2009

• ICANN launches a fast track process for obtaining top-level domains which

paves the way for IDN.

December 2009

• Serbian Government tasks the Ministry for Telecommunications and Information Society (MTID) to obtain a Cyrillic domain.

February 2010

• RNIDS begins a public debate on the need for a Cyrillic domain and initiates

a procedure to choose a localised top-level domain extension in the Serbian

language and the Cyrillic script.

16th June 2010

• The public debate, survey and vote on what to call the Cyrillic Internet

domain of Serbia come to a close. The two proposals with the most votes

from the Serbian Internet community are sent to ICANN for evaluation.

• .срб had 8336 votes

• .србија had 1734 votes

15th July 2010

• MTID determines that RNIDS meets all the conditions for managing the register of Cyrillic domains.

8 November 2010

...IDN ccTLD

Request From

Serbia

Successfully

Passes String

Evaluation...

September - November 2010

• Task group drafts registration rules for .СРБ

November - December 2010

• A public debate on the principles and rules of registering Cyrillic domain

names begins.

21st April 2011

• The ICANN Board of Directors backs the request that the management of the .срб domain be assigned to RNIDS.

3rd May 2011

• The Cyrillic domain .срб becomes accessible on the Internet after the

Internet Assigned Numbers Authority (IANA) assigns its management to

RNIDS.

11th May 2011

• The new, official RNIDS website becomes the first local site to use the new

top-level Cyrillic domain, at the address рнидс.срб.

28th May 2011

• Regulatory enactments governing the registration of .срб domains are

approved at a meeting of the RNIDS Assembly

.СРБ Timeline

Regulatory principles

• ICANN and РНИДС rules and regulations

• Internet best practice

• Existing .RS registrants are proteceted during

sunrise

• Subdomain structure in .СРБ equals the corresponding one within .RS

List of .СРБ subdomains:

• .co.rs - .пр.срб

• .edu.rs - .обр.срб

• .org.rs - .орг.срб

• .in.rs - .од.срб

Delegated subdomains

.ac.rs - .ак.срб

.gov.rs - .упр.срб

How to get your .СРБСРБСРБСРБ domain

Transliteration – no transcription or semantics of

existing .RS domains in different languages

Three possible situations:

• Exact match of latin and cyrillic domain names

• .RS domain names contain latin letters that also

exist with diacritical signs in latin used in Serbia

(c, s, lj, nj, dj, dz)

• .RS domain names containing letters "q", "w", "y"

and "x" are reserved by special rules

rnids.rs ���� рнидс.срб

�

Example 1

For .RS domain "cesljanje.rs“ all

possible combinations will be

reserved in .СРБ domain:

• цеслјанје.срб c = ц

• ћешљање.срб ć = ћ

• чесљање.срб č = ч

• ћесљање.срб s = с

• чешљање.срб š = ш

• …

�

Example 2

q, w, y, x

Reserved .срб domains make no sense!

• qualiweld.rs => љћњалиљћшелд.срб

• wallpaper.rs => љћшаллпапер.срб

• winner.rs => љћшиннер.срб

Sunrise rules

Registering .СРБ during sunrise period

• Duration: 6 months

• .СРБ domains can be registered only by .RSdomain registrants

• Preferred registration fee for .срб domains during sunrise and following three months will be 1

dinar (1 Eurocent)

• What if registrants want a different domain name

in .СРБ than the reserved one? Register appropriate .RS domain and provide yourself with

corresponding .СРБ domain, e.g.:

• philips.rs => пхилипс.срб

filips.rs => филипс.срб

After sunrise period, free registration in .СРБ domain begins, by rules similar to

General rules of registration in .rs domain.

Bundling of .СРБ domain with .RS domain

will make .СРБ domain significantly more affordable, then the stand alone registration.

Landrush and beyond

The only domain in which internet

addresses are written exactly the

same way as they are spoken.

Thanks to the peculiarity of the Serbian Cyrillic

where one phoneme matches one letter,

addresses under the .СРБ domain will unequivocally be pronounced exactly as they are

written, unlike (for instance) numerous domain

names in the English alphabet. Therefore:

"Link as you speak!"

Why .СРБСРБСРБСРБ?

Ensures that the citizens of Serbia can

pursue their constitutional right to use

Internet domains in their official script.

At a time when Internet access is coming to be

considered a basic human right in the developed

countries and when the world’s largest countries

look to preserve their national identity through

domain names in the local script, Serbia has been

one of the first to embark on introducing a non-

Latin script domain.

Why .СРБСРБСРБСРБ?

Timely reservation of free Internet space

for future requirements.

Internet growth is so rapid that very soon

almost every person will have to have his or her own Internet identity.

One can have more than one Internet identity: personal, familly, professional,

hobby...

Why .СРБСРБСРБСРБ?

Timely reservation of free Internet

space for future requirements.

Why .СРБСРБСРБСРБ?

It is predicted that many of the devices

we use everyday will even have their own

Internet addresses. A futuristic example

would go something like this:

Your digitised car with the address

“мојаљутамашина.срб”(“mymeanmachine.srb”) books itself in for

a service and oil change! At the same time

“myfridge.srb“ orders milk, eggs and

groceries in the internet shop!

Serbian Cyrillic domain names, besides the 30

letters of the Serbian Cyrillic alphabet (а-ш),

may contain numbers and hyphens (-).

They cannot contain a hyphen at the start or

the end or two consecutive hyphens in the

third and fourth positions. .срб domain names

can contain a maximum of 63 ASCII characters

after ASCII Compatible Encoding (ACE).

.срб = xn--90a3ac

What are the characters

63

• Preparations for software upgrade incl. consultations with registrars Jun – Aug

2011

• Software development Sep – Nov 2011

• Software testing Nov – Dec 2011 (2

registrars took part in testing)

• Sunrise started on January 27th, noon

• At sunrise 33 out of 35 Registries were .срб ready.

• Two weeks later all 35 have complied

with requirements for .срб.

Preparing registries

WHOIS modification – change of captcha

Preparing registries

• Media and financial plan for .srb launch campaign: Feb–Apr 2012 average

of 3.000 €/monthly

• 5 daily papers, 4 IT magazines, 7

business magazines

• About a dozen TV station statements

and interviews – with a total of 104 mentions in only 4 days (27-30th

January 2012)

• Active, conversational social media

presence (Twitter, Facebook)

Media campaign

• Dedicated web site: њњњњњњњњњњњњ.србсрбсрбсрб

(http://xn--g2aaa.xn--90a3ac/)

• Cyrillic domain test reports

• Browser settings advice

• Equivalent domain checkup tool

Media campaign

Link

As

You

Speak!

Thank You!