brief mit fensterzeile - emo web viewthe spoken word applies! german m. a. chine to. o. l . i. ......
TRANSCRIPT
The spoken word applies!
German machine tool industry still gaining momentum in 2017
Sector doing well in a less-than-easy business environment
Technologically well equipped for the future
Statement by Dr. Heinz-Jürgen Prokop, Chairman of the VDW (German Machine Tool Builders’ Association), speaking at the organisation’s annual press conference in Frankfurt am Main on 2 February 2017
Ladies and gentlemen,
May I bid you a most cordial welcome to the VDW’s annual
press conference. We are delighted to host you here today,
and to be able to discuss with you the situation of the
German machine tool industry and its prospects.
Before I come to the ongoing situation, please permit me
some introductory remarks.
Business cycles are losing their relevanceFor many years, the development of the machine tool
industry had been cyclical in character. Substantial upturns
were repeatedly followed at two-year intervals by extreme
Verein DeutscherWerkzeugmaschinenfabriken e.V.Corneliusstraße 460325 Frankfurt am Main/GERMANY
Telefon +49 69 756081-0Telefax +49 69 756081-11E-Mail [email protected] www.vdw.de
Vorsitzender/Chairman:Dr. Heinz-Jürgen ProkopGeschäftsführer/Executive Director:Dr.-Ing. Wilfried Schäfer
Registergericht / Registration Office: Amtsgericht Frankfurt am MainVereinsregister / Society Register: VR4966Ust.ID-Nr. / VAT No.: DE 114 10 88 36
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downturns. For years now, this hitherto characteristic cyclical
succession has been practically overridden: instead, it is
observable that the growth curve is being largely smoothed
out. The sector is advancing in small steps from one
production record to the next. The reason behind this trend is
that more and more newly industrialising countries, chief
among them China, are investing more heavily in production
technology for upgrading their industrial base. The ASEAN
region is another striking example here. The demand for
machine tools in China has now stabilised on a lower growth
trajectory.
Nowadays, moreover, exogenic factors are interrupting this
pattern: developments in economic policy are superimposed
upon the previous business cycles, and thus counteract the
classically steep cyclical upturns. We are currently
experiencing this once again with the numerous turbulences
around the globe. Investors are uneasy, and putting their
projects on the back burner. This in its turn means that the
global market for machine tools is growing more slowly than it
was years ago. Nonetheless, the German machine tool
industry is successfully holding its own in this volatile
business environment. The reason for this is not least the
sector’s leading technological status internationally. Its
products are much in demand, particularly when high-tech,
strategic investments or intricate problem-solving are
involved.
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Globalisation favours the European capital goods industryAgainst this background, it may seem surprising that Europe,
of all places, has for years now been able to maintain its
position as the most important sales region for German
manufacturers, with consistently high growth rates. The
Eurozone has evolved into a cornerstone of Germany’s
machine tool sales.
Why is this the case? After all, years ago Europe was already
being described as a saturated, and concomitantly less-than-
dynamic market. But German and European machine tool
companies, in particular, following a severe slump in 2009,
have managed to regain lost ground in a vigorous process of
catch-up. Europe is characterised by a strong capital goods
industry, which has been able to benefit from the globalisation
of major customer sectors like the automotive industry.
German machine tool companies are likewise giving more
and more preference to manufacturing their products abroad,
so as to enable them to serve their customers on the spot as
well. According to the most recent figures from a survey
commissioned by the VDW, around 8,800 staff were
additionally producing machines worth almost two billion
euros. And the uptrend continues. This is also helping them to
secure the future of their facilities in Germany.
Machine tool sales decoupled from market trend
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Ladies and gentlemen, the position of the German machine
tool vendors is particularly well illustrated in the two premier
markets of China and the USA. In both these countries, they
have recently been achieving above-average growth in order
bookings, contrary to the market’s general trend. From China,
for example, our manufacturers increased their orders by 30
per cent in the first nine months of 2016. These primarily
involve project business with automakers and their
component suppliers. German vendors are becoming
progressively more successful in gaining Chinese OEMs as
customers as well: a clear indication that China is undergoing
a politically motivated structural transformation, and
increasing its investment in higher quality and automation, so
as to become internationally competitive. With concomitant
direct benefits for German vendors.
USA depends on machinery importsNow you will doubtless be asking: how will the US market
develop in future under Donald Trump? Since he took office a
good two weeks ago, the headlines have been dominated by
gloomy scenarios and a constant stream of speculations and
fears. The USA, with a machine tool consumption of 7.5
billion euros, is the second-most-important market worldwide,
but only about a third the size of China’s. More than 60 per
cent of the USA’s requirements is covered by imported
machines. After Japan, Germany is the second-ranking
supplier, with a share of most recently 16 per cent.
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There is meanwhile a frequent shortage in the USA of
performatively capable product portfolios covering the entire
spectrum of machine tool technology. But if President Trump
wishes to deliver on his promises to bring back competitive
industrial jobs, he will have to depend on imports of high-tech
equipment, primarily from Germany, for the production lines
involved.
Oxford Economics, too, the VDW’s forecasting partner, is
confident that the USA cannot in future do without high-
precision technology “Made in Germany”. It can therefore be
anticipated that sales in the USA will in the medium term
show no significant decrease, and that German
manufacturers will also continue to be able to generate
substantial turnover there. The USA is Germany’s second-
most-important sales market, with an export volume of most
recently around 935 million euros. Nevertheless, protectionist
tendencies following the new president’s inauguration, with
their effects on the NAFTA land of Mexico, which has most
recently been performing extremely well, are being observed
with considerable concern.
Mission accomplished for the sector in 2016After this introduction, I will now address our sector’s
performance in the past year and the VDW’s forecast. First
the good news: according to the provisional results, the
German machine tool industry achieved a production volume
of 15.2 billion euros in 2016. This corresponds to an increase
of around one per cent. So following a record year in 2015,
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our sector can once more report mission accomplished, right
in line with our expectations of around a year ago, at what is
again a very high level. The companies concerned have thus
impressively succeeded in holding their own despite an
extremely difficult macro-economic environment.
In comparison to forming technology, metal-cutting
contributed three-quarters by volume to the year’s result. But
following a strong year in 2015, it ultimately fell by one per
cent. The manufacturers of forming technology, by contrast,
following a weak preceding year, regained ground with a plus
of three per cent. Service support, focusing mainly on
maintenance, was the principal growth driver, with an
overproportional rise of seven per cent.
With an export ratio of 66 per cent, and a fall of three per cent
to their present approximately 9.1 billion euros, exports made
a somewhat weaker contribution towards the result for the
year than did the domestic market. The ongoing decrease in
exports is attributable to markedly subdued demand from
China in the preceding year of 2015. Nonetheless, China
remains the most important sales market for German
machine tools. Almost a fifth of them went to the Middle
Kingdom in 2016 as well.
Within the triad, Asia finished 2016 with a minus of six per
cent. Nonetheless, business with Japan and countries in the
Middle and Near East, including Iran, Saudi-Arabia and the
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United Arab Emirates, was highly successful, and in each
case contributed high growth rates to the sector.
The European market was also down, by two per cent,
though the Eurozone, with growth of eight per cent, achieved
a significant rise. This growth has been predominantly
underpinned by Italy, Poland, France and Spain. While Brexit
did not at first show up in the export figures, its
consequences are now becoming manifest. Following years
of growth, exports to the UK recently slumped by 15 per cent.
Other problem children in Europe include Russia and Turkey.
In these two countries, German deliveries fell by 34 and 20
per cent respectively.
America as a crucial sales region for German machine tools
finished 2016 with an overall zero. The USA, however, did
well, with exports to there up by nine per cent. Mexico,
though top of the class in the preceding years, had a hard
time in 2016, and saw exports fall by eleven per cent, more
as a base effect. In Brazil, there is not much prospect of
improvement, even in the long term. Most recently, the fall in
exports totalled almost 40 per cent.
Impressive growth in domestic consumptionMachine tool consumption in Germany, up by four per cent,
grew significantly faster than production output. This was of
crucial benefit to domestic sales, while imports stagnated in
the same time period. The import ratio came to around 41 per
cent in 2016. Often, imports from particular countries are
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attributable to the closely intermeshed supply relationships
between German manufacturers and their subsidiaries
abroad. The top supplier nations are still Switzerland, Japan
and Italy.
There is more good news: in 2016, employment in the
German machine tool industry, as in the preceding years,
remained high. Averaged over the year as a whole, 69,000
people were employed in the sector. This is a clear indication
that even in times of global uncertainty our firms are retaining
their excellently trained specialist staff and are thus well
equipped to meet and master the challenges of tomorrow.
Capacity utilisation averaged 88 per cent over 2016 as a
whole, continuing at the preceding year’s level. The most
recent figure available, from January 2017, shows a modest
rise, at 89.1 per cent. The order backlog, at 6.9 months, was
slightly up on the figure for 2015.
German manufacturers lead the world In the context of international competition, too, German
machine tool manufacturers continue to lead the pack. In
2016, they succeeded in becoming export world champions,
well in front of Japan. Excluding parts and accessories, the
manufacturers achieved an export result totalling 7.6 billion
euros. Japan, the previous year’s champion, suffered heavy
losses of more than a fifth, and finished at 6.3 billion euros. In
2015, Japan was still just in front of Germany, with export
revenues 200 million euros higher. The reason for the slump
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in Japan is the weakness of the Asian sales market,
particularly the throttled level of Chinese demand, previously
focused on standard machines.
Not only in terms of exports, but of production output too,
Germany ranks among the world’s leaders. In 2016, we once
again went head to head with Japan. According to the
provisional figures, Japan, with a minus of five per cent and
11.4 billion euros, is set to remain only just in front of
Germany, with its 11.25 billion euros. The undisputed leader
in terms of production output is and remains China, which
with 16.5 billion euros, continued at roughly the preceding
year’s level.
Production output expected to rise by three per cent in 2017So much for last year. And what are the prospects for 2017?
There are some indications that the global business cycle
may show a modest recovery despite the choppier waters it
has to navigate. According to Oxford Economics, international
industrial production output is set to show a moderate
increase of 3.3 per cent over the preceding year. This will
mean that global demand for machine tools will stabilise once
more. Consumption is predicted to increase by two per cent.
For the German machine tool industry, the economic
researchers are even anticipating a three-per-cent rise in
production output, to 15.6 billion euros.
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This optimistic prognosis is also supported by an uptrending
Purchasing Managers Index, which by the end of 2016 had
risen to 52.7 points worldwide. An unequivocal signal for
growth, since figures above 50 signify positive prospects.
This applies particularly to the premier markets of China, the
USA und Europe, which according to the index are all on
course for growth.
Good order situation fuels justified optimismThe forecast has also been influenced by a comfortable order
backlog from 2016. By November, orders had risen by seven
per cent. The high level of demand was being driven primarily
by exports, while domestic orders continued at the preceding
year’s good level. Overall, the German machine tool industry
is benefiting from high-volume project business, driven by the
automotive industry for China, the USA and Mexico.
In the first three quarters of 2016, orders in all regions of the
triad showed double-figure growth.
The EU has since 2014 been recording consistently high
growth in demand. This is set to continue in 2017, though
more weakly. In the first three quarters of 2016, for example,
German manufacturers upped their orders by an impressive
17 per cent. This is primarily attributable to orders from
Southern Europe. Markets like Sweden, the Netherlands,
Poland and Austria also achieved substantial rises.
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Whereas Switzerland, due to the strong franc, reported slight
declines in terms of orders, the situation in Turkey is
perceptibly deteriorating. In view of the uncertain political
situation, investors are cutting back, which is why orders
have most recently slumped by one-fifth. The same applies to
Russia: sales in the third-most-important market for German
machine tool manufacturers have once again been severely
hit. Despite a selective growth in orders over recent months,
the situation remains fraught, due to the unfavourable macro-
economic climate and the continuance of sanctions.
In the period concerned, orders from Asia rose by 14 per
cent. China, in particular, with a rise of 32 per cent, made a
crucial contribution towards this good result. The ASEAN
region, by contrast, recorded a relatively weak order
performance. This is attributable primarily to these nations’
close dependence on China. India, conversely, deserves to
be spotlighted for increasing its orders by almost 100 per
cent. Even if this growth is likewise heavily project-driven,
there is quite generally a hope that for India the ambitious
reforming efforts under Prime Minister Modi will take effect
and in the medium term ensure a continuous stimulation of
the market.
Technological trends offer opportunitiesLadies and gentlemen, the German machine tool industry
faces many challenges once again in 2017. These, however,
also offer a whole lot of opportunities for generating new
competitive advantages and expanding our product portfolio.
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This applies above all to digital networking in production
operations and the solutions on offer for Industry 4.0 in all its
many facets.
Networking creates transparency in production operations
that are becoming ever more complex. Batch sizes are
falling, products are being progressively more individualised.
If efficiency cannot be upgraded, unit costs will soar. A “faster,
further, higher” in terms of pure processing will no longer be
able to adequately counteract this. There are very significant
potentials to be found in consistently holistic automation of
the entire order processing procedures, and remedying
disturbances in the process. This is solved firstly by using
new machinery concepts that optimise the production
process and sequence. High efficiency enhancements are
definitely conceivable with holistically networked solutions,
and help our customers to stay ahead of the pack in a
competitive business environment. This is fundamentally
conditional upon acquiring and analysing machine and
process data. Secondly, we need a flexible IT infrastructure
that’s affordable even for relatively small manufacturers, from
the machine to the cloud. The competence for tapping into
these efficiency potentials is provided by the machinery
manufacturer, with his comprehension of the system and the
process involved.
The sometimes unresolved or not-yet-harmonised issues of
networking in production operations, like standardisation of
interfaces, data security, data sovereignty, liability issues,
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staff skilling, employment legislation, and lots more, are well
enough known. These have to be tackled. We’re still in very
good shape on an international comparison. The Jimtof in
Japan in late 2016, however, impressively demonstrated that
there as well many machine tool companies are doing very
intensive work on these networking issues. The VDW
accordingly set up the Industry 4.0 Working Group back in
2015, tasked with progressing the technical questions
involved. In addition, there will be another working group
drawing up proposals for resolving the legal issues
concerned. Staff skilling questions are already being
intensively addressed in the VDW’s Youth Foundation, with
the “Digital Specialist” project.
Keeping a close eye on e-mobility Another major issue that is meanwhile gaining momentum
(driven by political and public debate) is electro-mobility.
Dynamic advances for the upcoming ten to 15 years are
currently being forecast by all the relevant institutions, like the
big international consultancy companies and automotive
researchers. Where the journey will ultimately take us, and
what the consequences will be for our sector, are in the final
analysis still unresolved questions, since even the most
urgent issues are a long way from resolution. This relates
firstly to the actual figures: how high will the proportion of
electric vehicles actually be in the future? How much metal-
cutting volume will it render superfluous? How will the metal-
cutting times at more highly integrated workpieces change, in
hybrid vehicles, for example? According to a prestigious
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German research institute, the dynamic incidence of hybrid
drives will entail an increase in metal-cutting time in the order
of magnitude of ten per cent. This is explained by smaller, but
more highly integrated drive systems. The fact is, at least,
that for a lengthy transitional period there will be a rather high
proportion of hybrid vehicles. Their degree of complexity, due
to the combination of internal combustion engines and
electric motors, will continue to necessitate high metal-cutting
volumes.
Other aspects in regard to widespread use of electric vehicles
also throw up question marks: how will the additional demand
for electricity be covered, not least sustainably and
economically in the context of the overall energy balance?
Will the German automotive industry in future become
dependent on Asian battery manufacturers? How quickly can
the requisite charging infrastructure be put in place
worldwide?
One thing, however, remains undisputed: all firms that deliver
their products to the automotive industry will inevitably have
to engage with these issues. The VDW is currently analysing
what developments must be anticipated in what timeframes,
so as to provide the foundations for strategic business
planning.
2017 is an EMO year An abundance of new ideas and innovations for the
production operations of tomorrow will be showcased at the
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EMO Hannover 2017. Following a four-year break, the
world’s premier trade fair for the metalworking sector will
again be held in Hanover from 18 to 23 September 2017.
Under the motto of “Connecting systems for intelligent
production”, manufacturers of production technology from all
over the world will be showcasing not only classical trade fair
keynotes of the metalworking world, but also mapping out
what has to be done in order to generate maximised
customer benefits from tomorrow’s digital and networked
production operations.
Almost nine months before the fair begins, the EMO
Hannover 2017 is on course for record figures: 1,858 firms
from more than 40 different countries have so far registered
for this event, on a net exhibition area of almost 158,000
square metres. This auspicious response shows that the
EMO Hannover over the long decades of its history has
evolved into the world’s premier platform for innovations.
Summary: in good shape for the futureLadies and gentlemen, let me sum up: the German machine
tool industry is in good shape. It is doing intensive work on
weather-proofing itself for the storms of international
competition. The vast majority of German machine tool
manufacturers are preparing to meet and master the
challenges ahead, maintain a worldwide presence whether
this involves service support, sales or production, and are
continuing to upgrade their structures abroad.
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Global demand for machine tools is rising, and the German
manufacturers are at the forefront in meeting it. They are able
to cover this demand, which creates direct benefits for them.
The firms are integrating new technologies in their products
and developing new solutions. Even in a very difficult
business environment, different from any economic crises
before it, and which can be influenced hardly at all by the
companies concerned, they are optimally positioned. I am
confident that in the future, too, we shall be right up there with
the leaders in the premier league.
Thank you very much for your attention!