brief overview of a cms approach
DESCRIPTION
At The Ohio State University Fisher College of Business, we've come along way in advancing the systems parallel of our web strategy. This slide deck is a high-level overview of our approach over the last two years to make managing web content easier and stronger with our content management systems (CMS).This was presented at the Ohio State Webmasters meeting on February 8, 2011 by Shaun Holloway.http://www.srholloway.comTRANSCRIPT
Web Content Management System Approach
A Brief Overview of the FCOB Environment
OSU Webmasters Interest Group Meeting
February 2011
CMS systems fall into this parallel of the web strategy
Resource
Attract Retain
Serve
EngageSales
Orientation
InformAdvertising Orientation
Web Strategy Model
Design
System Social
InterfaceUsabilityNavigatio
nSitemap
IntegrationServer
architectureDatabase design
Admin tools
New mediaVisibility
ConnectionApplication
Audience Content
Channel
By: Shaun Holloway, 2008
Where we were…
• Situation in the summer 2008
– 8 Content Management “Systems”– Serving ~10,000 pages or ~70 sites– Questionable security and processes– More than 10 designs to support– Decentralized templates and libraries– “Keep the lights on” mentality
Purpose
• Fisher’s web CMS services will strengthen the business and technical web support infrastructure, in order to ensure the integrity, deliverability, and marketability of content and resources.
Where we are now…
• What CMS are we using…– Home-grown CMS, evolved since 2002– 1 design to support– Centralized template and support libraries
• Framework– PHP/.NET dual support– Serves content and provides admin support– Content support structure
Why it’s working…
• User-experience is a priority• Flexible and customizable• In-house expertise• Enforceable policies and procedures• Ability to grant micro-permissions• Content owner ease-of-use
Where we are going…
• Limitations to overcome– Aging core framework– Upgrades can be complex– Tough to integrate new technology– Administration requires deep involvement
• System integration and authentication• Portal strategy• Online collaboration space
Online Visitor Engagement
External Audiences Public Access
Fisher Website CMSContent communication, “first
impression,” lead capture
Internal AudiencesPrivate Access
Fisher Forums SharePointDefined group access,
collaboration, discussions, and sharing
The funnel indicates the closeness of the relationship
of visitors with the organization and where more
value can be created
Social site
Otherwebsite
Social site Resource
CMS Approach
2008-2009Inventory
and evaluation
Current situation analysis
Plan for change
2009-2011Centralize
and Upgrade
“Turn up the dial” upgrades
Guidelines and processes
2011+Integrate
and Streamline
Further define the portal architecture
Integrate services for advanced function
