brief summary of intellectual property activities

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FUJITSU LIMITED 2015.12.14 Brief Summary of Intellectual Property Activities Copyright 2015 FUJITSU LIMITED

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Page 1: Brief Summary of Intellectual Property Activities

FUJITSU LIMITED 2015.12.14

Brief Summary of Intellectual Property Activities

Copyright 2015 FUJITSU LIMITED

Page 2: Brief Summary of Intellectual Property Activities

Function of IP strategy

Copyright 2015 FUJITSU LIMITED

Value of IP to the Business:

(1) IP confirms Fujitsu’s standing as a technology company

(2) IP provides values appropriate to each business

Fujitsu’s Intellectual Property strategy

Business strategy

IP strategy

Technology strategy

Business

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Page 3: Brief Summary of Intellectual Property Activities

Current standing of Fujitsu’s patents

We were ranked by the EPO as one of the top 50 companies for patent filing in 2014

We have been awarded ”Top100 goofball innovator award” presented by THOMSON REUTER for the fourth consecutive year

Copyright 2015 FUJITSU LIMITED

All applicants were counted on the Patent Grants Issuance date Source: In-house investigation based on data published by Japan Patents Office

■Japan ■U.S.

Ranking in Number of Granted patents (2014)

IBM Corporation

Samsung Electronics Co Ltd

Canon Inc.

Sony Corp

Microsoft Corp

Toshiba Corp

Qualcomm Inc

Google Inc

LG Electronics Inc

Panasonic Corp

Apple Inc

General Electric Co

Fujitsu Ltd

Seiko Epson Corp

Ricoh Co Ltd

Intel Corp

Hewlett Packard Development Co LP

Telefonaktiebolaget L M Ericsson

Hon Hai Precision Industry Co Ltd

Samsung Display Co Ltd

Canon Inc.

Mitsubish Electric Corporation

Panasonic Corp

TOYOTA MOTOR CORPORATION

Toshiba Corp

Ricoh Company, Ltd.

Fujitsu Ltd

Honda Motor Co., Ltd.

DENSO CORPORATION

NEC Corporation

FUJIFILM Corporation

Seiko Epson Corporation

Hitachi Ltd.

Nippon Telegraph and Telephone Corporation

Sony Corp

Sharp Corporation

Fuji Xerox Co., Ltd.

Dai Nippon Printing Co., Ltd.

KYOCERA Corporation

NISSAN MOTOR CO., LTD

All applicants were counted on the Patent Grants Issuance date Source: Data provided by IFI CLAIMS Patent Services

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Page 4: Brief Summary of Intellectual Property Activities

Intellectual Property strategy

Copyright 2015 FUJITSU LIMITED

Creating new market by offering IPRs

Accelerating innovation by co-creation

Creating Ecosystem

Enhancing business flexibility through cross-licensing with other companies

Securing business competitive advantages via differentiation of our products and services

Ⅰ. File and obtain patents protecting inventions created from R&D activities to protect Fujitsu technology and business

Enforcement of

IPR

Creating new market

Cross-license

Ecosystem

Accelerating the innovation

IP utilization

Ⅱ. Planning and conducting new IP strategy for company- wide IP utilization to further contribute to business

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Page 5: Brief Summary of Intellectual Property Activities

Case1 Optical transport network

Copyright 2015 FUJITSU LIMITED

Core technologies of high-speed optical transport are protected by patents

Fujitsu’s optical transport network system protected by patents contributes to stable carrier business

(IPR for protecting business)

Optical transport system : FLASHWAVE

Enterprise Home Mobile

Data Center

Cloud

FLASHWAVE

FLASHWAVE FLASHWAVE

Many core technologies such as ROADM, OTN and

digital coherent optical

transmission, are protected by patents

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Page 6: Brief Summary of Intellectual Property Activities

Case2 Biometrics authentication

Expansion of the market Public use (government procurement )

International standardization activity Adding veins into existing spec(Face, Finger print, Iris)

Core Technology

Value-added Algorithm, censors technology for high authentication function

ATM machine

Entry control system

Information access

Copyright 2015 FUJITSU LIMITED

Linkage

Face Fingerprint Iris Vein

Purpose

Approach

Palm Vein Authentication

Products

Standardization

(market creation)

Purpose

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Page 7: Brief Summary of Intellectual Property Activities

Fujitsu supports the development of new business by small-medium enterprise(SME) through licensing of Fujitsu's “sleeper patents.”

Through this activity, Fujitsu builds a win-win relationships between customers (e.g. SME and financial institutions) or local authorities and us

SME throughout the country

Licensing

(tech.transfer)

New products, services

Regional financial institution

University Local Authority

Media Foundation for the

Promotion of Industry

government cooperation

Financing, business support

Subsidy for IP licensing

Supporting the collaboration between Fujitsu and others

publicity

Creating business model

Case3 Technology sales (regional contribution)

revitalizing regional economies

increasing the profits of SME

Licensable patents

As a system

Copyright 2015 FUJITSU LIMITED

Intellectual property matching activity

Industry/academia/

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Page 8: Brief Summary of Intellectual Property Activities

Accelerating creation of the innovative products, services

Customer

Univ./ Research

Center

Equipment manufacturer

Software house

Know-how

Idea IPR

Technology

Partner

Innovation

Providing the value through the IP ecosystem

Copyright 2015 FUJITSU LIMITED

Accelerating co-creation and Open innovation

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Page 9: Brief Summary of Intellectual Property Activities