Visual identity/logo project brief

Date: [Insert date of brief]

Client: [Insert organisation name]

Client name and position: [Insert contact name and position title]

Client phone number: [Insert contact phone number]

Client email address: [Insert contact email address]

Project Description: Develop a visual identity for our brand. Specifically:

A logo package

A supporting visual identity Style Guide

Deadline: [Specify a deadline]

Budget: [Specify a budget]

Client overview

Description of business:

[Describe your business, its products/services, size, location and other relevant background]

© In Just 5 2016. All Rights Reserved. Part of MyPRplus & HOWTOMARKETING www.injust5.com.

About the brandOur vision [What’s your aim, purpose, vision as an organisation]

Our style [Is your brand modern, formal, conservative, fun, relaxed, retro?]

Our point of difference [What is your point of difference or unique selling point?]

Our best selling points [What are your best selling points]

Our target markets and segments

[Describe your ideal customer(s) in demographical and other relevant terms]

How our customers (do/will) describe us and their experience

Marketing channels we use/will use

[eg. Website, flyers, posters, emails, e-newsletter, print ads, TV and billboards]

Project specifications

Our goal for this project Create a compelling visual identity that speaks to our overall brand promise to be used across all of our communication touch points

Details of requirements OPTION AA LOGO PACKAGEHigh and low resolution logos in the following formats:

JPEG, EPS and PNG or similar (as recommended by the designer)

Colour, Black and White and Grayscale Portrait and landscape options Two different background colour options.

We also require the breakdowns for the primary colours used in the logo, in the following formats:

RGB, CMYK, PMS (Pantone) or similar (as recommended by the designer)

Additional notes: the logo needs to be designed in a way that it doesn’t lose its impact in Black and White.

OPTION B – A LOGO PACKAGE (as described above) and VISUAL IDENTITY STYLE GUIDE (as outlined below)A visual identity style guide that includes:

A primary colour palette with colour breakdowns in RGB, CMYK, PMS (Pantone) or similar (as recommended by the designer)

A secondary colour palette with colour breakdowns in RGB, CMYK, PMS (Pantone) or similar (as recommended by the designer)

Recommended fonts for print and on screen, for headings and body text

© In Just 5 2016. All Rights Reserved. Part of MyPRplus & HOWTOMARKETING www.injust5.com.

Recommendations on body text spacing, style and bullets or similar formatting recommendations

Samples of how the visual identity can be applied to a range of mediums, such as email signature, printed collateral, signage, website banners, e-newsletters, letterhead (or as recommended by the designer)

And additional supporting components the designer deems as critical for a visual identity style guide.

Brands that we admire/have a similar brand promise

[Identify key organisations of any industry that you like in terms of visual identity and/or brand promise. You can paste copies of their logos to make it easier]

Other comments [Specify things here you would like to see or not like to see in your visual identity]

Competitors brands BRANDS WE DON’T WANT TO BE CONFUSED WITH[Identify key competitors that you DON’T want to be confused with You can paste copies of their logos to make it easier]

COMPETITOR’S BRANDS WE ADMIRE – FOR THEIR BRAND PROMISE[Identify key competitors that you ADMIRE. You can paste copies of their logos to make it easier]

© In Just 5 2016. All Rights Reserved. Part of MyPRplus & HOWTOMARKETING www.injust5.com.