bright lights, big city, small boxes
TRANSCRIPT
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Bright Lights
Designing retail for the New York Norms
FITCH + LOWE’S
Big CitySmall Boxes
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Join the conversation
FITCH + LOWE’S
@FITCHdesign@Lowes@carly_tysh#designforNYnorms
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Lowe’s has been helping customers improve the places they call home since
1946
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We continue the story in NYC...
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BUILDINGSUPERINTENDENT
GENERALCONTRACTORS
DESIGNERS STAGERSDIY’ERS
Our Customers
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EMBRACE CITY NORMS
SIMPLIFY SIGNAGE
EMBODY THE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
Overarching Design Pillars
![Page 9: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/9.jpg)
EMBRACE CITY NORMS
![Page 10: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/10.jpg)
EMBRACE CITY NORMS
![Page 11: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/11.jpg)
EMBRACE CITY NORMS
![Page 12: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/12.jpg)
EMBRACE CITY NORMS
![Page 13: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/13.jpg)
EMBODY THE EXISTING LOWE’S BRAND
![Page 14: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/14.jpg)
EMBODY THE EXISTING LOWE’S BRAND
![Page 15: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/15.jpg)
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
![Page 16: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/16.jpg)
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
![Page 17: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/17.jpg)
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
![Page 18: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/18.jpg)
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
![Page 19: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/19.jpg)
SIMPLIFY SIGNAGE
![Page 20: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/20.jpg)
EMBRACE CITY NORMS
SIMPLIFY SIGNAGE
EMBODY THE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
Overarching Design Pillars
![Page 21: Bright Lights, Big City, Small Boxes](https://reader033.vdocument.in/reader033/viewer/2022042907/5870ebe01a28abcf288b6e73/html5/thumbnails/21.jpg)
THANKS!+