bright one case study: refugee week 2009
DESCRIPTION
A Bright One case study for Refugee Week's Simple Acts campaign.TRANSCRIPT
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Bright One Case Study: Refugee Week Simple Acts
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What do you think of when you hear the word
REFUGEE?
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Persecution?
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Political controversy?
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Or…
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Music
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Community
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The answer
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“Refugee Week is a UK-wide programme of arts, cultural & educational events celebrating the contribution of refugees”
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2009’s Simple Acts campaign is about “Inspiring individuals to use small, everyday actions to change perceptions of refugees.”
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Bright One took up the challenge to spread this message online. Working in partnership with the Refugee Week team to create
online buzz amongst bloggers & Twitter users
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Coverage appeared on highly targeted and influential sites, blogs and newsletters of direct relevance to Refugee Week
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180 relevant bloggers sourced
78 blog posts - 35 secured directly by Bright One
664 Twitter followers for @simple_acts
7,020 Simple Acts recorded (so far…)
8,000 leaflets delivered to young people
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“Bright One gives great opportunities for not-for-profit organisations to carry out efficient but effective communications. It’s a fantastic idea and one we are keen to see develop.”
- Almir Koldzic, UK Coordinator, Refugee Week
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“...gives you an opportunity to get engaged without actually becoming a volunteer”
Online comms expert, Shel Holtz on Simple Acts on the Hobson & Holtz report