brightlocal - citationtracker & citationburst - slidedeck for online training webinar
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TRANSCRIPT
Hello & welcome to the webinar. The webinar will start in a few minutes.
Is the webinar being recorded?
...it is now!
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Up-coming webinars
6th Mar Welcome Webinar
Local Search Rank Checker
CitationTracker & CitationBurst
All webinars at 1pm EST / 10am PST
7th Mar
13th Mar14th Mar
Google+ Wizard & ReviewBiz
AgendaLocal Search Rank CheckerGoogle+ Local Wizard
ReviewBizQ&A session
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CitationTracker✓
Local SEO Check Up
✓ CitationBurst✓
Local Search Rank Checker
‘Rank Checker’
Google, Yahoo & Bing
Organic & Local rankings
White-label reports
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Scheduled & Adhoc reports✓
Online, PDF, CSV✓
Top 50 results✓
Saved report vs. Quick search
25-100 keywords
Saved to account
5-10 mins
10 keywords
Not saved
<5 mins
1 search credit 1 search credit
Track 3 URLs Track 1 URL
Result Types
Places/Local
3rd Party
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For client Local listing
Listings on 3rd party sites
Organic✓ For client website
Using the right URL
www.brightlocal.com
www.brightlocal.com/seo-tools
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Looks for pages/urls on the site and show results for lots of different pages
Looks up JUST this specific url, no other urls - not even sub pages of this page
Packages & Reports
Single Business
Multi Business
SEO Pro
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3 scheduled / 30 runs
6 scheduled / 100 runs
100 scheduled / 300 runs
FAQs
Do we need to include a local search term?
Does tool search from our location?
Does tool use our IP?
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How do you count blended results?✓
Google+ Local Wizard
‘Wizard’
‘Quick view’ of G+ optimization
Easy benchmarking vs. top 10
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Pulls key data into 1 report✓
15 minutes vs. 2 hours✓
G+ ranking signalsPlace Page factors
Off-page factors
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Category selectionReview countScore✓
Citation Count & Quality
Inbound Link CountWebsite Domain Authority
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Profile ‘Verified’✓
Other factors✓
www.davidmihm.com/local-search-ranking-factors
Local Search Ranking Factors Survey
Top local search ranking factorsPhysical Address in City of Search (place page)
Proper Category Associations (place page)
Quantity of Structured Citations (off-site)
Quantity of Native Google Places Reviews (place page)
Domain Authority of Website (website)
City, State in Places Landing Page Title (website)
Proximity of Address to Centroid (place page)
Quality/Authority of Structured Citations (off-site)
Local Area Code on Place Page (place page)
HTML NAP Matching Place Page NAP (website)
Consistency of Structured Citations (off-site)
Individually Owner-verified Place Page (off-site)
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Who & when...Pitching to new
Start of a new engagement
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Tracking of existing clients✓
Prospecting...✓
Single Business
Multi Business
SEO Pro
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10 / month
30 / month
100 / month
Packages & Reports
FAQs
Do we need to include a local search term?
Can we get results beyond top 10?
Is there PDF report? White Label?
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Where is Link/Authority data from?✓
CitationTracker
A ‘citation’ is a listing for your business on another website. Typically includes your:
Business Name, Address & Phone number.
It is not a link, but it can include a link.
And Google needs to know about know about this listing for it to impact your Google+ ranking
oh yes...
‘CitationTracker’
Identifies your ‘Active’ Citations
Analyzes competitor citations
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Produces target list of directories✓
Online, PDF, CSV
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Provides extra data on directories✓
Track citation activity
Vanessa Arzola DMD P.A.✓ Vanessa Arzola
Simplified Business Name
Garcia Colinas Trading Company✓ Garcia Colinas
How does CitationTracker work?
Do a series of searches in google
Filter results to produce clean list
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Identify top 10 competitors✓
De-dupe ‘active’ from ‘potential’
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Remove your own website✓
Identify their citations
Domain Authority
Citation Value
Type of site
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SEOmoz
BrightLocal
BrightLocal
Data & Data Sources
Free/Paid Listing✓ BrightLocal
Who & when...
Pitching to new clients
Start of a new engagement
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Monthly updates to track growth✓
Single Business
Multi Business
SEO Pro
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10 searches / 3 scheduled
Packages & Reports
30 searches / 6 scheduled
250 searches / 50 scheduled
CitationBurst
‘CitationBurst’
Directory submission service
We do the submissions for you
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Manual submissions - direct to site✓
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New listings & Update existing✓
1,300+ directories
Pay Per Submission
Focus on QualityAccuracy & Completeness
Have a longer process - 14 days
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5 Step Process✓
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Submission (+manual look-ups)
‘Lite’ QADetailed QA
✓ Live listing checks
✓ Pre-submission checks
Normal campaign
Bulk purchase1,000+ submission credits. Use on multiple clients & campaigns
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$3 / submission
Submission Costs
$2 / submission
Choose number of submissions - 10, 25, 50, 75, 100, 150
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FAQs
Do you submit to data aggregators?
Do you handle email verification?
Do you update existing listings?
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Do you share email/password?✓
Do you create Google+ listings?✓
Local SEO Check Up
‘SEO Check Up’Complete Local SEO Audit tool
Generates SEO report in 15 mins
White-label reports
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6 areas of SEO covered✓
Online & PDF reports✓
300 automated checks✓
6 modulesOff-site SEO
On-site SEO
Social Media
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Local Directory Listings✓
Google+ Local✓
Search Engine Rankings✓
Summary scores
Takes multiple factors into consideration.
Gives each factor a weighting.
Score is produced & compared vs. maximum possible.
Turn this in a ‘friendly’ value
Some factors absolute, some relative
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Who & when...
Pitching to new clients
Start of a new engagement
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Periodic ‘health’ checks ✓
Single Business
Multi Business
SEO Pro
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1 / month
6 / month
20 / month
Packages & Reports
ReviewBiz
ReviewbizOnline Customer Review Badge
Connects website with local profiles
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Makes it easy for customers to leave reviews
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Not review syndication✓
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USA
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Canada
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UK
APIsRank checking
Local directory listings
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Citation tracker (client / competitor)✓
Google+✓
Social Media ✓
ThankYou
Questions?