brightlocal - local seo check up - webinar slidedeck - lscu - powerpoint

20
Hello & welcome to the webinar. The webinar will start in a few minutes. Local SEO Check Up Master Class Webinar Series:

Upload: myles-anderson

Post on 25-May-2015

294 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Hello & welcome to the webinar. The webinar will start in a few minutes.

Hello & welcome to the webinar. The webinar will start in a few minutes.

Local SEO Check Up

Master Class Webinar Series:

Page 2: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint
Page 3: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

✓1

Up-coming webinarsLocal SEO Check Up

12th Dec15th Dec17th Dec

Local Search Rank Checker

CitationTracker & CitationBurst

All webinars at 2pm EST / 11am PST

Page 4: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

AgendaOverview (<5 mins)

Packages & report credits (<5 mins)

Customizing reports (5 mins)

Analyzing reports (20 mins)

✓ Setting up reports (5 mins)

APIs (<5 mins)✓

Q&A ✓

Page 5: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

‘SEO Check Up’Complete Local SEO Audit tool

Generates SEO report in 15 mins

White-label reports

6 areas of SEO covered✓

Online & PDF reports✓

300 automated checks✓

Page 6: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

How we gather data

Pull data from 20+ sources

90% scraping / 10% API

✓ Real-time + small cache

100% BrightLocal technology

Page 7: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Who & when...

Pitching to new clients

Start of a new engagement

Periodic ‘health’ checks ✓

Page 8: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Packages & Reports

Page 9: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Single Business

Multi Business

SEO Pro

1 / month

6 / month

20 / month

Packages & Reports

Addon Packages - from $1/report✓

Page 10: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Setting-up Reports

Page 11: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Analyzing Reports

Page 12: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Summary scores

Takes multiple factors into consideration

Gives each factor a weighting

Score is compared vs. max possible

Turn this in a ‘friendly’ value

Some factors absolute, some relative

Page 13: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Sample of scoring algoDomain Authority 0-30 31-60 61-100

Points 1 3 6

Domain Auth. vs Competitors

Less Equal More

Points 0 1 3

Page 14: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Code

This studies the code of your website and looks for certain signals within the code.

We then interpret those signals and determine if they are good or bad.

Content & Links

On-site SEO - 2 parts

‘Content’ looks for use of keywords in both the visible text & in the ‘meta’ content of site.

‘Links’ are links within your website & links which click outside your site.

Page 15: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Editing & White Label

Page 16: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Customizing ReportsEditing

You can edit individual reports online. This allows you to tweak results or to give a report a custom, personalized introduction.

These changes are unique to each report.

White Label

White-labelling your reports allows you to change the logo, colors, introduction text.

It also allows you to select which sections of the report you want to show

These changes are universal to all reports.

Page 17: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

APIs

Google+ Local look-up

Social Media reporting

Local directory look-up✓

Off-site SEO✓

Page 18: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

What are we working on

Updated report styling

White-label report (Q1, 2013)

Citation Report Section✓

Page 19: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

ThankYou

Page 20: BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

Questions?