Brighton & Hove City Council

Anti-littering campaign

#StreetsAhead

Mutual Learning: Marine Litter Kavala, 28 June 2018

Brighton & Hove City

• 8 out of 10 Brighton residents said they were fed up with the amount of litter in Brighton & Hove

• 88% of people thought there should be stricter fines for those who litter

• 93% think litter ruins communities and neighbourhoods

• 4 out of 10 people were observed littering rather than binning their waste

• of all littering behaviour observed, three quarters littered cigarette butts

• men were slightly more likely to litter than women

• littering was most prevalent among the 25 to 34 age group

Research findings

Can you guess how many tonnes of litter waste are collected from Brighton & Hove beaches on a busy weekend?

Guess how many…

40 tonnes

• Inspire local residents, businesses and community groups to act together against litter

• Encourage positive behaviour change

• Reinforce a sense of community pride

• Improve reputation as a council actively reducing litter

• Generate a buzz and positive PR for Brighton & Hove City Council

Vision

• Staff engagement; 20 members of staff across the council

• Community group engagement; 13 local groups got involved

• Business engagement; 18 businesses supported the campaign and got involved

• Phase I – campaign launch on the beach

• Phase II – high street launch

Campaign delivery

Campaign launch

First ever silent disco beach clean Trish: art installation of beach litter

The Trash-converter

Beach interventions

Step vinyl Banner on The Brighton Pier

Bin vinyl

Litter lifeguard stunt

City centre interventions

Big Belly bin vinyl Ballot bins

Voting bins Grate art Business campaign

• Over 2,000 people engaged in activities

• 249 people & partners promoted the campaign

• 11 community groups and 26 businesses participated in the campaign

• 20 pieces of press coverage with a reach of 3.7 million

Campaign Outcomes

Media and social media

Campaign development‘Hallowclean’ silent disco beach clean

Monthly beach cleans with Pier2Pier Silent disco Park clean

CollaborationsA Drop in the Ocean – project about marine plastics

Bordalo ii art installation Positive reinforcement

Vicky KaridopoulouProject Development OfficerBrighton & Hove City Council

vicky.karidopoulou@brighton-hove.gov.uk