BrilliantExpressions

Good NewsYou will love the cool things going on with Jewelry By Design. We have been busy expanding and

improving because when you ask... we act. Clients who know us well understand we're not really a

jewelry store—we're a jeweler utilizing skills and expertise that took thousands of years to develop

combined with modern innovations like computer aided design.

Get the Best Value for your Dollar: We don't just sell jewelry. We look after your interests and

guide purchasing and services based on your needs.

• Quality: Hearts On Fire®, The World's Most Perfectly Cut Diamonds is only one of our many

exciting brands.

• Extreme Value: Large selection of previously enjoyed jewelry including designer names and

great styles for way less than new.

• More Choices: Largest showroom in the area. Whether it's the right ring, necklace... or the

most beautiful accessory. We have it.

• More Options: Every price range you could ask for... from $25 to over $25,000.

Maximize Your Assets: Gold is at record prices

• Get New Jewelry: Your old pieces become new... by trading or “By Design”.

• Cash In: Come in and our qualified professionals will sort and check your jewelry and advise

your best cash options (no charge). 3 great ways to get cash!

Have Peace of Mind: Jewelry buying and good service without the challenge.

• No Pushy Salespeople: Tell us your story, we’ll listen and come up with the right piece of

jewelry at your right price.

• Experience: 42 years in manufacturing and 19 years in retail.

• Knowledge: American Gem Society Certified Sales Professionals and Appraiser, GIA Graduate

Gemologists on staff.

• Skill: Master goldsmiths, award winning custom design.

• Service: Let us clean and check your precious possessions at no charge.

You'll find on the following pages some brilliant women enjoying beautiful jewelry both purchased

and custom crafted. That's Jewelry By Design.

I hope you enjoy,

John Caro

Master Jeweler, GG*, CGA*

Front Cover

Top: Convergence Pendant by Hearts On Fire® was inspired by the canopy over

the Courtyard of the British Museum.

Lower : Close-up of award-winning custom wedding ring set, with graduated

sapphires and diamonds, which just won the Virginia Jewelers Design Contest.

Lisa

Make a Wish

Give your loved ones a break. They’re not mind readers! All they want to do

is please you, but they have to know how. A list makes it easy and fun for

everyone. (Hint: Give plenty of choices, and add a few items with different

prices so the gift giver can feel they’re playing some role in the decision.)

Lisa with Lynn; Olivia building with Jewelry By Design boxes; Hearts On Fire® “Mystical”

diamond necklace and earrings.

Lisa has made “Making a Wish” an Art Form. She has guided her husband and even inspired her daughters Marissa and twins Kari and Sara to create their own lists. We strongly suspect that her granddaughter Olivia will too!

Lisa Says:

Jewelry By Design... the name told me I had found the right jewelry store-but I also call them

my “They can do it” store. When I wanted to reset my diamond ring in an extraordinary way,

they did it. Five sets of earrings made out of chain? They did it. I needed Christmas gifts for my

three daughters, who have totally different tastes in jewelry. They did it. A birthday gift for my

husband? They did it.

JBD introduced me to Hearts On Fire® diamonds,

which turns the smallest amount of light into a bright

sparkle. I’ve worn them to dark restaurants and had

ladies ask where I got such brilliant gems. “Hearts

On Fire® diamonds I told them.” Hearts On Fire® is

choosy about the stores they work with—but they

chose JBD.

And when I bought my husband his present, I also

got him a gift certificate to use next time he buys me

Hearts On Fire® diamonds.

I love this place!

Anne Anne is a wonderfully artistic and creative person. We worked with her to turn her collection of stones and dated and worn out jewelry into beautiful new pieces. Here are the results:

Anne Says:

I’ve loved jewelry all my life and have known John and Jenny Caro for 20 years. In that

time, I’ve purchased jewelry all over the world. I’ve never dealt with people that were as

honorable and as elegant in their own personal style or as talented at designing jewelry as

John and Jenny. I would not hesitate to recommend them for anything.

Because we’ve worked together so closely on so many pieces, we’ve become personal

friends, which is quite wonderful. How often do you find yourself to be personal friends with

people you do business with? I would encourage you to take any kind of jewelry design

you want created to them. They will do absolutely the best job possible. I trust them with

my treasures.

Graduated sapphires and diamonds set in an 18kt yellow and rose gold ring*.

Mystic blue holly agate**, blue topaz, and pearl necklace.

Emerald cabochon, amethyst carving, canary diamond slide.

Amethyst carving, diamond ring

Background: 47ct carved opal, zircon, diamond and pearl necklace

*Winner of the 2008 Virginia Jewelers Association Design Contest

**Carving by Glenn Lehrer

Redesign itCustom Design or Remounting is the best way to get the value out of a piece of jewelry when it is worn out or you are just tired

of it. (Hint: Resetting your gems gives you the most value. The metal can be traded on new.)

Katherine with Liv Tyler; “Virtuoso” inspired by the Opera House in Sydney;

“Legendary” inspired by the Bunker Hill Bridge in Boston; Architectural Digest

K atherine Rosenberg-Pineau

Katherine designed Hearts On Fire’s® “Architecture Collection”, which was inspired by some examples of extraordinary modern architecture.

Architectural Digest thought the collection was so cool they ran a 4 page

spread in the October 2008 edition. Katherine Rosenberg-Pineau is the Head

Designer and Vice President of Product Development at Hearts On Fire®

Canary diamond set in a Hearts On Fire® Whimsical pendant.

2ct Hearts on Fire® diamond set in platinum Identity mounting.

Black onyx* set in 18kt gold and diamond slide.

Pandora bracelet.

Background: Tahitian Pearls

*Carving by Stephen Walters

JennyJohn says

I first met Jenny when she had just gotten a BFA in Jewelry Design from VCU and was preparing

for her first exhibit at a Georgetown art gallery. I was entranced by her designs, her beauty and

who she is.

We’ve just celebrated our 25th anniversary, and that pleases me more than the fact that not only

does she still design beautiful settings, but she gets to live something that’s a dream for many

women. She buys millions of dollars of jewelry a year. Of course, most of it’s for our customers,

but it still thrills us both to see all those gems.

And our anniversary gift to each other?. . . We just expanded our store for the third time, doubling

its size again. Now, we have the largest selection of Jewelry in the area.

Protect your investmentYou will take a loss, even if you have it insured, unless it is appraised and insured at the current market (Hint: There are only 3

AGS* Accredited Gem Laboratories in the Washington Baltimore metro area. We have one)

CyndiCyndi is brilliant! When she heard the price of gold had soared, she brought in all her old jewelry and traded it for $6,700. Then she turned that money into a magnificent Hearts On Fire® “Enchantment” Ring with 1½ carats of perfectly cut diamonds, a Pandora bracelet and still has more to spend. That’s trading up with style.

Cyndi says:

Every woman has broken pieces of jewelry or pieces she never wears. I traded mine in

and got an incredibly fiery new Hearts On Fire® ring that I am thrilled to wear every day.

My experience at Jewelry By Design has been wonderful. The knowledgeable sales

consultants and personalized customer service make JBD an outstanding place to shop.

I would never shop anywhere else!

Trade it in

It’s a great way to get a sparkly new look. Trading in gets you almost twice

the amount you would normally get for cash. When you purchase items

from us, you may even get your whole purchase price as a Trade Credit.

“Enchantment” right hand ring by Hearts On Fire®; Pandora Bracelet.

Your jewelry’s beauty may be hidden under a layer of dirt! Get ready for it to look amazing—and to have others tell you how

spectacular it is when you get it professionally cleaned. (Hint: Jewelry By Design does complimentary cleaning)

Keep your gems looking their Best

Debor ahDeborah began with the purchase of a Christmas Ornament. She loved it and went on to buy Story Wheels and Pandora Beads. She and her sisters have also taken advantage of our trade in policy. Deborah turned her old jewelry into a new diamond bracelet, a watch and more Pandora! She has made Jewelry By Design a family affair by referring many relatives to our store.

Deborah says

I truly enjoy every shopping experience at Jewelry By Design. I am greeted by name

and the service is very personalized. My favorite jewelry is Pandora and there is always a

large selection. If they don’t have what I want they are willing to special order it. I sold my

scrap gold and was able to purchase a diamond watch, diamond earrings, a ring for my

husband, several Pandora Beads and Mix and Match Earrings.

Pandora bracelets and necklace

Life has its moments...

MAKE THEM UNFORGETTABLE

Previously EnjoyedThe jewelry you’ve dreamt of. . . only much more affordable!

A

A. 18kt gold Atlas open bangle bracelet by Tiffany

B. “Giraffe” enamel bracelet and ring in the Roberto Coin

Natura Collection

C. “Crossover” pave cuff and earrings by David Yurman

D. “Happy Sport” watch by Chopard

E. Bracelet ring and earrings by David Yurman

F. Baume Mercier watch

F

B

CD

E

Consign itHaving us sell it for you will generate the most money

(Hint: You’ll need to be patient since it may take awhile to sell)

More options for managing your jewelry portfolio than

any other jeweler in the area.

◆ Wish List

◆ Design & redesign

◆ Cash buying

◆ Trade on anything

◆ Consign

We offer:

◆ The largest selection in the area

◆ 3 Graduate Gemologists to evaluate your jewelry

◆ 3 bench jewelers

◆ AGS Certified Sales Associates

◆ Curbside and delivery service

Consumer Protect ion Since 1934 ™

703-580-8880

2932 Prince William Parkway(next to Borders Books)Woodbridge, VA 22192

Hours:

Monday–Friday: 11AM–7PMSaturday: 10AM–5PM

Closed Sunday

Internet Resources

www.jbd4u.com

info@jbd4u.com

Videos of us and friends: www.JewelryByDesign.tv