brilliant’s code no. 1239 e-9 strategic management

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Code No. 1239 E-9

StrategicManagement

BBASEMESTER- 6th

BRILLIANT’S®

According to New SyllabusDAVV, Indore

www.thebrilliants.in

Bilingual (English & Hindi)A§J«oOr Ed§ {hÝXr ^mfm _|

With Last Year Solved Question Papers

9thRevisedEdition

NPP

New SyllabusStrategic Management

Examination Scheme: Students shall be evaluated on two components, intenal andend semester examination. The semester exam shall be worth 80 marks, it will havetwo sections A and B. Section A worth 60 marks will comprise of 7 theory questionsout of which a student will be required to attempt any four questions. Section B worth20 marks will contain a case.

COURSE CONTENTS

Unit-1: Strategic Management: An Introduction: Strategic Thinking Vs. StrategicManagement Vs. Strategic Planning, Meaning of Strategic Management, Conceptof Strategy, Policy and Strategy, Strategy and Tactic, Strategy and Strategic Plan,Nature of Strategic Plan, Nature of Strategic Decisions, Approaches to StrategicDecision Making, Levels of Strategies, The Strategic Management Process,Strategic Management: Merits and Demerits.

Unit-2: Mission, Objectives, Goals and Ethics: What is Mission, Concept of Goals,Integration of Individual and Organizational Goals: A Challenge, How are ObjectivesPursued, How are Mission and Objectives Formulated, Why do Mission andObjectives Change, Vision, Mission, Objectives, Goals and Strategy: MutualRelationships, Core of Strategic Management: Vision A-must, Ethics and Strategy.

Unit-3: External Environment: Analysis and Appraisal: Concept of Environment,Environmental Analysis and Appraisal, Why Enviro-nmental Scanning and Analysis,Component of Environment, SWOT: A Tool of Environment Analysis, Techniquesof Environmental Search and Analysis, ETOP: A Technique of Diagnosis, DecisionMaking on Environmental Information.

Unit-4: Organizational Change and Innovation: Planned and Unplanned Change,Causes or Forces of Organizational Change, Managing Planned Change, Choosinga Change Strategy, Creativity and Innovation in Organizations, OrganizationalCreativity and Innovation Process, Learning Organization.

Unit-5: Generic Competitive and Corporate Strategy: Generic Vs. CompetitiveStrategy, The Five Generic Competitive Strategy, Competitive Marketing StrategyOption, Offensive Vs. Defensive Strategy, Concept of Corporate Strategy, OffensiveStrategy, Defensive Strategy, Scope and Significance of Corporate Strategy.

Unit-6: Strategic Evaluation and Control: Evaluation of Strategy and Strategic Control,Why Strategy Evaluation, Criteria for Evaluation and the Evaluation Process,Strategic Control Process, Types of External Controls.

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BRILLIANT’S / Strategic Management / 4

UNIT-1Strategic Management: An Introduction

STRATEGIC THINKING VS. STRATEGIC MANAGEMENT VS. STRATEGIC PLANNINGñQ>oQ>o{OH$ qWqH$J ~Zm‘ ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> ~Zm‘ ñQ>oQ>o{OH$ ßbm{Z§J

Q.1. What do you mean by Strategic Thinking? How does it differ from StrategicPlanning?ñQ>oQ>o{OH$ qWqH$J go AmnH$m Š`m VmËn © h¡? `h {H$g àH$ma ñQ>oQ>o{OH$ ßcmqZJ go {^ÝZ hmoVr h¡?

ORDiscuss difference between the concept of Strategic Thinking, Managementand Planning.ñQ>oQ>o{OH$ qWqH$J, _¡ZoO_|Q> Ed§ ßcmqZJ H$s AdYmaUm Ho$ _Ü` A§Va H$mo g_PmBEŸ&

MEANING OF STRATEGIC MANAGEMENT / ñQ>oQ>o{OH$ _¡ZoO_§oQ> H$m AW©Q.2. Explain meaning of Strategic Management. Why strategic management is an

important function of any organization?/ ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> H$m AW© g‘PmBE& ñQ>oQ>oOr‘¡ZoO‘|Q> {H$gr Am°J}ZmBOoeZ H$m EH$ ‘hËdnyU© H$m¶© ³¶m| h¢? [2019]

ORWhat do you mean by Strategic Management? Discuss the significance ofStrategic Management in the present context for business and industry inIndian context./ ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> go AmnH$m ³¶m Ame¶ h¡? B§{S>¶Z H$m°ÝQ>o³ñQ> ‘| {~OZogd BÊS>ñQ>r Ho$ {bE dV©‘mZ g§X^© ‘| ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> Ho$ ‘hËd na MMm© H$s{OE& [2015]

CONCEPT OF STRATEGY, POLICY AND STRATEGY, STRATEGY AND TACTIC,STRATEGY AND STRATEGIC PLAN

ñQ>oQ>oOr H$s AdYmaUm, nm°{bgr VWm ñQ>oQ>oOr, ñQ>oQ>oOr VWm Q>op³Q>H$ ñQ>oQ>oOr VWm ñQ>oQ>o{OH$ ßbmZQ.3. Elaborate strategy of an organizations.

EH$ Am°J}ZmBOoeZ H$s ñQ>oQ>oOr H$m dU©Z H$s{OE& [2019]OR

Explain the concept of strategy, policy and strategy, strategy and tactic withsuitable example./ ñQ>oQ>oOr nm°{bgr VWm ñQ>oQ>oOr d ñQ>oQ>oOr d Q>op³Q>H$ H$s AdYmaUm H$mo C{MVCXmhaU g{hV g‘PmBE& [2018]

NATURE OF STRATEGIC PLAN / ñQ>oQ>o{OH$ ßcmZ H$s àH¥${VQ.4. Explain elements of a Strategic Plan.

ñQ>oQ>o{OH$ ßcmZ Ho$ E{c_oÝQ²>g H$mo g_PmBEŸ& [2014]

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NATURE OF STRATEGIC DECISIONS / ñQ>oQ>o{OH$ {S>{gOZ H$s àH¥${VQ.5. Write a short note on Nature of Strategic decisions.

ñQ>oQ>o{OH$ {S>[gOZ H$s àH¥${V na EH$ g§{já {Q>ßnUr {c{IEŸ&OR

Explain Strategic Decisions, its nature and process.ñQ>oQ>o{OH$ {S>[gOZ H$mo {dñVma _| ~VmH$a CgH$s àH¥${V VWm à{H«$`m H$mo ñnï> H$s{OEŸ&

APPROACHES TO STRATEGIC DECISION MAKING/ ñQ>oQ>o{OH$ {S>{gOZ _oqH$J H$s EàmoMQ.6. Explain the approaches to Strategic Decision Making.

ñQ>oQ>o{OH$ {S>[gOZ _oqH$J Ho$ {cE EàmoM H$mo g_PmBEŸ& [2017]OR

Discuss the various approaches to Strategic Decision Making.ñQ>oQ>o{OH$ {S>[gOZ _oqH$J H$s {d{^Þ EàmoM H$s {ddoMZm H$s{OEŸ&

LEVELS OF STRATEGIES / ñQ>oQ>oOrg Ho$ codëgQ.7. What are the different levels at which strategy operates?

{d{^ÝZ ñVa ³¶m h¢ {OZ na ñQ>oQ>oOr g§Mm{bV hmoVr h¢? [2015]OR

Define levels of strategy and role of strategists.ñQ>oQ>oOr Ho$ codëg Ed§ ñQ>oQ>o{OñQ> H$s ^y{_H$m H$mo n[a^m{fV H$s{OEŸ&

STRATEGIC MANAGEMENT PROCESS/ ñQ>oQ>o{OH$ _¡ZoO_oÝQ> H$s à{H«$`mQ.8. Explain in brief the Strategic Management Process.

ñQ>oQ>o{OH$ _¡ZoO_oÝQ> àmogog H$mo g§{jßV ‘| g‘PmBE& [2019]OR

Write a short note on Strategic Management Process.ñQ>oQ>o{OH$ _¡ZoO_oÝQ> àmogog na EH$ g§{jßV {Q>ßnUr {b{IE& [2016]

ORDescribe the process of Strategic Management.ñQ>oQ>o{OH$ _¡ZoO_oÝQ> H$s à{H«$`m H$mo g_PmBEŸ& [2016]

STRATEGIC MANAGEMENT: MERITS AND DEMERITSñQ>oQ>o{OH$ _¡ZoO_oÝQ>: JwU Ed§ Xmof

Q.9. Explain the advantages and disadvantages of strategic management.ñQ>oQ>o{OH$ _¡ZoO_oÝQ> Ho$ cm^ Ed§ hm{Z H$mo g_PmBEŸ&

ORWhat are the merits and demerits of strategic management?ñQ>oQ>o{OH$ _¡ZoO_oÝQ> Ho$ JwU Ed§ Xmof H$m¡Z-H$m¡Z go h¢?

REVIEW QUESTIONS

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UNIT-2Mission, Objectives, Goals and Ethics

MISSION / {_eZQ.10. Elaborate mission of an organization.

EH$ Am°J©oZmBOoeZ Ho$ {‘eZ H$m dU©Z H$s{OE& [2019]OR

Define Mission./ {‘eZ H$s ì¶m»¶m H$s{OE& [2017]

CONCEPT OF GOALS / Jmoëg H$s AdYmaUmQ.11. Elaborate goals of an organization. How individual and organizational goals

are integrated? Explain./ EH$ Am°J}ZmBOoeZ Ho$ bú¶m| H$m dU©Z H$s{OE& ì¶p³VJV VWmg§JR>ZmË‘H$ bú¶m| H$mo H¡$go EH$sH¥$V {H$¶m OmVm h¡? g‘PmBE& [2019]

ORDiscuss the case of strategic management: goals.ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> Ho$ Ho$g H$s MMm© H$s{OE: bú¶& [2017]

OBJECTIVES / Am°ãOopŠQ>ìgQ.12. Elaborate objectives of an organization

EH$ Am°J}ZmBOoeZ Ho$ Am°ãOopŠQ>ìg H$m dU©Z H$s{OE& [2019]

FORMULATION OF MISSION AND OBJECTIVES / {_eZ VWm Am°ãOopŠQ>ìg H$m \$m°_y©coeZQ.13. How do organizations formulate their mission?

Am°J}ZmBOoeZ CZHo$ {_eZ H$mo H¡$go \$m°_y©coQ> H$aVo h¢? [2014]OR

In what different ways can a mission statement be formulated?do H$m¡Z-gr {d{Y`m± h¢ {OZHo$ Cn`moJ go {_eZ ñQ>oQ>_oÝQ> H$mo \$m°_y©coQ> H$a gH$Vo h¢?

CHANGE IN MISSION AND OBJECTIVES / {_eZ VWm Am°ãOopŠQ>ìg _| n[adV©ZQ.14. Why do mission and objectives change in an organization?

{H$gr Am°J}ZmBOoeZ Ho$ Am°ãOopŠQ>ìg VWm {_eZ _| n[adV©Z Š`m| AmVm h¡? [2018]OR

Explain the importance of changes in objectives of the organization.Am°J}ZmBOoeZ Ho$ Am°ãOopŠQ>ìg _| n[adV©Z Ho$ _hËd H$m dU©Z H$s{OEŸ&

VISION, MISSION, OBJECTIVES, GOALS AND STRATEGY: MUTUAL RELATIONSHIPS{dOZ, {_eZ, Am°ãOopŠQ>ìg, Jmoëg VWm ñQ>oQ>oOr Ho$ ~rM nañna g§~§Y

Q.15. How are vision, mission and goals related to strategy of an organization.{dOZ, {‘eZ VWm bú¶ EH$ Am°J}ZmBOoeZ H$s ñQ>oQ>oOr go H¡$go g§~§{YV h¡& [2016]

OR

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Elaborate and establish relationship among vision, mission, objectives, goalsand strategy of an organization./ EH$ Am°J}ZmBOoeZ Ho$ {dOZ, {‘eZ, CX²Xoí¶m|, bú¶mo§VWm ñQ>oQ>oOr Ho$ ~rM g§~§Y ñWm{nV H$s{OE d dU©Z H$s{OE& [2015]

CORE OF STRATEGIC MANAGEMENT: VISION- A MUSTñQ>oQ>o{OH$ _¡ZoO_oÝQ> H$m Ho$ÝÐ… {dOZ- EH$ Amdí`H$Vm

Q.16. Elaborate vision of an organization.EH$ Am°J}ZmBOoeZ Ho$ {dOZ H$m dU©Z H$s{OE& [2019]

ORDiscuss the case of strategic management: Vision.ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> Ho$ Ho$g H$s MMm© H$s{OE: {dOZ& [2017]

ETHICS AND STRATEGY / B{WŠg Ed§ ñQ>oQ>oOrQ.17. Discuss the case of strategic management: ethics.

ñQ>oQ>o{OH$ ‘¡ZoO‘|Q> Ho$ Ho$g H$s MMm© H$s{OE: B{W³g& [2017]OR

Explain the importance of ethics in strategy.ñQ>oQ>oOr _| B{WŠg Ho$ _hËd H$mo g_PmBEŸ&

REVIEW QUESTIONS

UNIT-3External Environment: Analysis and Appraisal

CONCEPT OF ENVIRONMENT/ EÝdm`Z©_|Q> H$s AdYmaUmQ.18. Explain the concept of Environment.

EÝdm`Z©_|Q> H$s AdYmaUm H$m dU©Z H$s{OEŸ& [2019]OR

Explain the characteristics of Environment./ EÝdm`Z©_|Q> Ho$ JwU g_PmBEŸ&

ENVIRONMENTAL ANALYSIS AND APPRAISALEÝdm`Z©_|Q>c EZm{c{gg VWm EàoOc

Q.19. Discuss the need of environmental analysis and appraisal.EÝdm¶Z©‘|Q> EZm{b{gg VWm EàoOb H$s Amdí¶H$Vm na MMm© H$s{OE& [2018]

ORWhy environmental analysis and appraisal is an important aspect of strategicplanning?EÝdm¶Z©‘|Q>b EZm{b{gg VWm EàoOb ñQ>oQ>o{OH$ ßbmqZJ H$m EH$ ‘hËdnyU© nhby ³¶m| h¡? [2014]

Q.20. What is SAP? Discuss the need and importance of SAP in an organization.SAP Š`m h¡? {H$gr Am°J}ZmBOoeZ _| SAP H$s Amdí`H$Vm VWm _hËd H$mo g_PmBEŸ& [2013]

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NEED OF ENVIRONMENTAL SCANNING AND ANALYSISEÝdm`Z©_|Q>b ñH¡$qZJ VWm EZm{b{gg H$s Amdí`H$Vm

Q.21. Why is environmental scanning essential for firms?EÝdm`Z©_|Q>b ñH¡$qZJ ’$åg© Ho$ {bE Amdí¶H$ Š`m| h¡? [2016]

ORWhat is environmental scanning? Why it is needed? Explain.EÝdm`Z©_|Q>b ñH¡$qZJ go Amn Š`m g_PVo h¢? BgH$s Amdí`H$Vm Š`m| hmoVr h¡? dU©Z H$s{OEŸ&

Q.22. What are the various tools adopted for environmental scanning?EÝdm¶Z©‘|Q>b ñH¡$qZJ Ho$ {bE {d{^ÝZ CnH$aU ³¶m h¢? [2016]

COMPONENTS OF ENVIRONMENT/ EÝdm`Z©_|Q> Ho$ KQ>H$Q.23. What are the components of environment?

EÝdm`Z©_|Q> Ho$ KQ>H$ H$m¡Z-H$m¡Z go h¢? [2019]OR

What components of environment are affect the strategies of business? Explain.EÝdm`Z©_|Q> Ho$ H$m¡Z-go Ad`d {~OZog H$s ñQ>oQ>oOr H$mo à^m{dV H$aVo h¢? dU©Z H$s{OEŸ&

SWOT: A TOOL OF ENVIRONMENT ANALYSIS/ SWOT: EÝdm`Z©_|Q> Ho$ EZm{b{gg H$m Qy>bQ.24. Write a short note on SWOT.

SWOT na EH$ g§{jßV {Q>ßnUr {c{IEŸ& [2019, 2014, 2013]OR

Differentiate between ETOP and SWOT.ETOP VWm SWOT Ho$ ~rM A§Va H$s{OE& [2017]

TECHNIQUES OF ENVIRONMENT SEARCH AND ANALYSIS

EÝdm`Z©_|Q> H$s gM© VWm EZm{b{gg go g§~§{YV VH$ZrH$Q.25. Explain the various techniques and methods used in analyzing environment.

EÝdm`Z©_|Q> Ho$ EZm{b{gg _| Cn`moJ _| bmE OmZo dmbr [d{^Þ VH$ZrH$m| VWm {d{Y`m| H$m dU©ZH$s{OEŸ&

ORWhat techniques are used in environmental search and analysis?EÝdm`Z©_|Q> H$s gM© VWm EZm{b{gg _| H$m¡Z-H$m¡Z gr VH$ZrH|$ Cn`moJ _| bmB© OmVr h¢?

ETOP: A TECHNIQUE OF DIAGNOSIS / ETOP: S>m`½Zmo{gg H$s EH$ VH$ZrH$Q.26. Explain ETOP as a technique of diagnosis and decision making on environ-

mental information./ ETOP H$mo EÝdm¶Z©‘|Q>b BÝ’$m°‘}eZ na S>m¶½Zmo{gg VWm {S>{gOZ boZoH$s EH$ VH$ZrH$ Ho$ ê$n ‘| g‘PmBE& [2019]

ORDifferentiate between ETOP and SWOT.ETOP VWm SWOT Ho$ ~rM A§Va H$s{OE& [2017]

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DECISION MAKING ON ENVIRONMENTAL INFORMATIONEÝdm`Z©_|Q> go Ow‹S>r gyMZm na {ZU© boZm

Q.27. Explain the process of decision making based on information obtained fromenvironment./ EÝdm`Z©_|Q> go àmßV gyMZm Ho$ AmYma na {ZU© boZo H$s à{H«$`m H$m dU©Z H$s{OEŸ&

ORWhat is the concept of decision making on environmental information?EÝdm`Z©_|Q>c go àmßV gyMZm na {ZU© boZo H$s Š`m AdYmaUm h¡?

REVIEW QUESTIONS

UNIT-4Organizational Change and Innovation

PLANNED AND UNPLANNED CHANGE / ßcmÝS> VWm AZßcmÝS> M|OQ.28. Explain the concept of Change Management. Differentiate between Planned

Change and Unplanned Change./ MoÝO ‘¡ZoO‘|Q> H$s AdYmaUm g‘PmBE& ßbmÝS> MoÝOVWm AZßbmÝS> MoÝO Ho$ ~rM A§Va H$s{OE& [2019]

ORExplain impact of organizational change on managing planned and unplannedchange.ßbmÝS> VWm AZßbmÝS> MoÝO H$mo ‘¡ZoO H$aZo ‘| Am°J}ZmBOoeZb MoÝO H$m à^md g‘PmBE& [2018]

CAUSES OR FORCES OF ORGANIZATIONAL CHANGEAm°J}ZmBOoeZc MoÝO Ho$ H$maU AWdm ~c

Q.29. What are the different causes of organizational change?Am°J}ZmBOoeZc MoÝO Ho$ {d{^ÝZ H$maU ³¶m h¢? [2015]

ORWhat factors are responsible for organizational change?Am°J}ZmBOoeZc MoÝO Ho$ {cE H$m¡Z-go \¡$ŠQ>g© CÎmaXm`r hmoVo h¢? [2014]

MANAGING PLANNED CHANGE / ßcmÝS> M|O H$mo _¡ZoO H$aZmQ.30. How planned change is managed? Explain.

ßbmÝS> MoÝO H$mo H¡$go ‘¡ZoO {H$¶m OmVm h¡? g‘PmBE& [2019, 2015]OR

How do organizations respond to change?Am°J}ZmBOoeÝg MoÝO H$mo {H$g àH$ma à{V{H«$¶m XoVo h¢? [2016]

CHOOSING A CHANGE STRATEGY / M|O g§~§Yr ñQ>oQ>oOr H$m M`ZQ.31. How to choose appropriate change strategy?

{H$gr Cn wŠV M|O g§~§Yr ñQ>oQ>oOr H$m M`Z {H$g àH$ma H$aVo h¢Ÿ?

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CREATIVITY IN ORGANIZATIONS/ Am°J}ZmBOoeZ _| {H«$E{Q>{dQ>rQ.32. What do you mean by creativity?

{H«$E{Q>{dQ>r go AmnH$m ³¶m Ame¶ h¡? [2019]

INNOVATION IN ORGANIZATIONS/ Am°J}ZmBOoeZ ‘| BZmodoeZQ.33. What do you mean by innovation?/ BZmodoeZ go AmnH$m ³¶m Ame¶ h¡? [2019]

ORDiscuss the relevance of innovation in organization with suitable examples.EH$ Am°J}ZmBOoeZ ‘| BZmodoeZ H$s àmg§{JH$Vm na C{MV CXmhaU g{hV MMm© H$s{OE& [2017]

ORGANIZATIONAL CREATIVITY AND INNOVATION PROCESSAm°J}ZmBOoeZc {H«$E{Q>{dQ>r VWm BZmodoeZ àmogog

Q.34. Explain the process of creativity and innovation.{H«$E{Q>{dQ>r VWm BZmodoeZ H$s àmogog g‘PmBE& [2019, 2015]

ORWrite a short note on Innovation Process.BZmodoeZ àmogog na g§{jßV {Q>ßnUr {b{IE& [2015]

LEARNING ORGANIZATION/ b{ZªJ Am°J}ZmBOoeZQ.35. Write a short note on Learning Organization.

c{ZªJ Am°J}ZmBOoeZ na EH$ g§{jßV {Q>ßnUr {c{IEŸ& [2019, 2017, 2014]OR

Write a note on Learning Organization and also write down the benefits andbarriers of learning organization.b{ZªJ Am°J}ZmBOoeZ na EH$ {Q>ßnUr {b{IE Am¡a b{ZªJ Am°J}ZmBOoeZ Ho$ bm^ Am¡a ~mYmAm| H$mo r{b{IEŸ&

REVIEW QUESTIONS

UNIT-5Generic Competitive and Corporate Strategy

GENERIC STRATEGY VS. COMPETITIVE STRATEGYOoZo[aH$ ñQ>oQ>oOr ~Zm‘ H$m°pån{Q>{Q>d ñQ>oQ>oOr

Q.36. Differentiate between Generic Strategies and Competitive Strategies.OoZo[aH$ ñQ>oQ>oOr VWm H$m°pån{Q>{Q>d ñQ>oQ>oOr Ho$ _Ü` A§Va H$s{OE& [2014]

THE FIVE GENERIC COMPETITIVE STRATEGY/ nm±M OoZo[aH$ H$m°pån{Q>{Q>d ñQ>oQ>oOrQ.37. Define Generic Competitive Strategy.

OoZo[aH$ H$m°pån{Q>{Q>d ñQ>oQ>oOr H$s ì¶m»¶m H$s{OE& [2018]

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COMPETITIVE MARKETING STRATEGY OPTIONS / H$m°[ån{Q>{Q>d _mH}$qQ>J ñQ>oQ>oOr Am°ßeÝgQ.38. Explain the competitive marketing strategies available to the firms.

\$åg© Ho$ g_j CnbãY H$m°pån{Q>{Q>d _mH}$qQ>J ñQ>oQ>oOrg H$m dU©Z H$s{OEŸ&OR

Discuss various competitive marketing strategy options.{d{^Þ H$m°pån{Q>{Q>d _mH}$qQ>J ñQ>oQ>oOr go Ow‹S>o Am°ßeÝg na MMm© H$s{OEŸ&

OFFENSIVE VS. DEFENSIVE STRATEGY/ A\o$pÝgd ~Zm‘ {S>\o$pÝgd ñQ>oQ>oOrgQ.39. Differentiate between offensive strategy and defensive strategy.

A’o$pÝgd ñQ>oQ>oOr VWm {S>’o$pÝgd ñQ>oQ>oOr Ho$ ~rM A§Va H$s{OE& [2019, 2016]OR

Define and differentiate between offensive strategy and defensive strategy.A’o$pÝgd ñQ>oQ>oOr VWm {S>’o$pÝgd ñQ>oQ>oOr H$s ì¶m»¶m VWm BZHo$ ~rM A§Va H$s{OE& [2015]

CONCEPT OF CORPORATE STRATEGY/ H$m°nm}aoQ> ñQ>oQ>oOr H$s AdYmaUmQ.40. What do you mean by Corporate Strategy?

H$m°nm}aoQ> ñQ>oQ>oOr go AmnH$m ³¶m Ame¶ h¡? [2019, 2015]

SCOPE AND SIGNIFICANCE OF CORPORATE STRATEGYH$m°nm}aoQ> ñQ>oQ>oOr Ho$ _hËd VWm ñH$mon

Q.41. Discuss scope and significance of corporate strategy to be adopted by a largecompany. [2019]EH$ ~‹S>r H$ånZr Ûmam AnZmB© OmZo dmbr H$m°nm}aoQ> ñQ>oQ>oOr Ho ñH$mon VWm ‘hËd na MMm© H$s{OE&

REVIEW QUESTIONS

UNIT-6Strategic Evaluation and Control

EVALUATION OF STRATEGY / ñQ>oQ>oOr H$m _yë`m§H$ZQ.42. Write a short note on Evaluation of strategy.

ñQ>oQ>oOr Ho$ Bd¡ë¶yEeZ na g§{jßV {Q>ßnUr {b{IE& [2019, 2015]OR

What is strategic evaluation?/ ñQ>oQ>o{OH$ Bd¡ë¶yEeZ ³¶m h¡? [2016]

STRATEGIC CONTROL / ñQ>oQ>o{OH$ H§$Q>mocQ.43. Define Control. What are the different types of control?

H§$Q>moc H$mo n[a^m{fV H$s{OEŸ& H§$Q>moc Ho$ {d{^Þ àH$ma H$m¡Z-H$m¡Z go h¢?

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CRITERIA FOR EVALUATION / Bd¡ë wEeZ Ho$ {cE {gÕm§VQ.44. Describe the criteria for evaluation of strategy.

ñQ>oQ>oOr Ho$ Bd¡ë wEeZ Ho$ ‘mnX§S>m| H$m dU©Z H$s{OE& [2018]OR

Explain various qualitative and non-qualitative criteria for evaluation of astrategy.{H$gr ñQ>oQ>oOr Ho$ Bd¡ë wEeZ Ho$ {bE {d{^ÝZ Šdm{bQ>o{Q>d VWm Zm°Z-Šdm{bQ>o{Q>d {gÕm§Vm| H$mog_PmBEŸ& [2013]

PROCESS OF STRATEGIC EVALUATION & CONTROL

ñQ>oQ>o{OH$ Bd¡ë wEeZ Ed§ H$ÝQ>moc H$s à{H«$`mQ.45. Write short note on strategic control process. [2019]

ñQ>oQ>o{OH$ H§$Q>mob àmogog na g§{jßV {Q>ßnUr {b{IE&OR

Define strategic control process.ñQ>oQ>o{OH$ H§$Q>mob àmogog H$s ì¶m»¶m H$s{OE& [2017]

TYPES OF EXTERNAL CONTROLS / EŠgQ>Z©c H§$Q>moc Ho$ àH$maQ.46. Describe types of external control.

E³gQ>Z©b H§$Q>mob Ho$ àH$mam| H$m dU©Z H$s{OE& [2018]OR

Explain types of external control.E³gQ>Z©b H§$Q>mob Ho$ àH$ma g‘PmBE& [2017]

REVIEW QUESTIONSHOW TO SOLVE THE CASE?

CASE STUDY

SOLVED QUESTION PAPERS

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brilliant’s code no. 1239 e-9 strategic management

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