bring the fun into the money experience (rnpf 2013 version)

42
BRING THE FUN INTO THE MONEY EXPERIENCE

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My prezo at the Russian National Payment Forum 2013 in Moscow

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Page 1: Bring the Fun into the Money Experience (RNPF 2013 Version)

BRING THE

FUN INTO THE

MONEY EXPERIENCE

Page 2: Bring the Fun into the Money Experience (RNPF 2013 Version)

THE CALL

hey!

Page 3: Bring the Fun into the Money Experience (RNPF 2013 Version)

YOU KNOW IT BETTER THAN ME :(

Page 4: Bring the Fun into the Money Experience (RNPF 2013 Version)

THE DESIGNER’S POINT OF VIEW

Page 5: Bring the Fun into the Money Experience (RNPF 2013 Version)

DESIGN IS THE NEW BLACK

Page 6: Bring the Fun into the Money Experience (RNPF 2013 Version)

DESIGNindustrial thinking

interior

landscape

fashion

food

Page 7: Bring the Fun into the Money Experience (RNPF 2013 Version)

EXPERIENCE DESIGN

Page 8: Bring the Fun into the Money Experience (RNPF 2013 Version)

MONEY EXPERIENCE

Page 9: Bring the Fun into the Money Experience (RNPF 2013 Version)

MONEY IS A LENS

Page 10: Bring the Fun into the Money Experience (RNPF 2013 Version)

COGNITIVE STRESS

Page 11: Bring the Fun into the Money Experience (RNPF 2013 Version)

USER JOURNEY

PAYMENT IS JUST A MOMENT

MO

NEY

EXP

ERIE

NCE

Page 12: Bring the Fun into the Money Experience (RNPF 2013 Version)

SIMPLE IS NO LONGER ENOUGH

Page 13: Bring the Fun into the Money Experience (RNPF 2013 Version)

TIME FOR SOME FUN

Page 14: Bring the Fun into the Money Experience (RNPF 2013 Version)

FUNdelight please

engage enjoy

Page 15: Bring the Fun into the Money Experience (RNPF 2013 Version)

26/06 Maestro card payment - trans. #45638928 - Toys ‘R Us € 250,00

Page 16: Bring the Fun into the Money Experience (RNPF 2013 Version)

WE ARE VISUAL

Page 17: Bring the Fun into the Money Experience (RNPF 2013 Version)

€ 250,00Toys ‘R Us

Maestro Debit CardTrans. #45638928

26/06

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Add note +

24/06 28/06

Page 18: Bring the Fun into the Money Experience (RNPF 2013 Version)
Page 19: Bring the Fun into the Money Experience (RNPF 2013 Version)

€ 250,00Toys ‘R Us

Maestro Debit CardTrans. #45638928

26/06

Assign Category +

24/06 28/06

Isabella’s Birthday!

Lego Castle n. 76432

Page 20: Bring the Fun into the Money Experience (RNPF 2013 Version)

€ 250,00Toys ‘R Us

Mestro Debit CardTrans. #45638928

26/06

Assign Category +

Bianca’s Birthday!

< Internet of thingsLego Castle n. 76432

< Mobile Apps

< Open Minded Platform

< Common Banking Info

Page 21: Bring the Fun into the Money Experience (RNPF 2013 Version)

STOP INNOVATING, START AGGREGATING

Page 22: Bring the Fun into the Money Experience (RNPF 2013 Version)

HOW TO BRING THE FUN

Page 23: Bring the Fun into the Money Experience (RNPF 2013 Version)

USE YOUR (15) SENSES

thx to Annette Franz | CX Journey™

Page 24: Bring the Fun into the Money Experience (RNPF 2013 Version)

#1 SENSE OF HUMOR

Page 25: Bring the Fun into the Money Experience (RNPF 2013 Version)

#2 SENSE OF EASE

Page 26: Bring the Fun into the Money Experience (RNPF 2013 Version)

#3 SENSE OF TIMING

Page 27: Bring the Fun into the Money Experience (RNPF 2013 Version)

#4 SENSE OF BALANCE

Page 28: Bring the Fun into the Money Experience (RNPF 2013 Version)

#5 SENSE OF DIRECTION

Page 29: Bring the Fun into the Money Experience (RNPF 2013 Version)

#6 SENSE OF RESPONSIBILITY

Page 30: Bring the Fun into the Money Experience (RNPF 2013 Version)

#7 SENSE OF RIGHT & WRONG

Page 31: Bring the Fun into the Money Experience (RNPF 2013 Version)

#8 SENSE OF URGENCY

Page 32: Bring the Fun into the Money Experience (RNPF 2013 Version)

#9 SENSE OF PURPOSE

Page 33: Bring the Fun into the Money Experience (RNPF 2013 Version)

#10 SENSE OF PLACE

Page 34: Bring the Fun into the Money Experience (RNPF 2013 Version)

#11 SENSE OF COMMUNITY

Page 35: Bring the Fun into the Money Experience (RNPF 2013 Version)

#12 SENSE OF WONDER

Page 36: Bring the Fun into the Money Experience (RNPF 2013 Version)

#13 SENSE OF HAPPINESS

Page 37: Bring the Fun into the Money Experience (RNPF 2013 Version)

#14 SIXTH SENSE

Page 38: Bring the Fun into the Money Experience (RNPF 2013 Version)

#15 COMMON SENSE

Page 39: Bring the Fun into the Money Experience (RNPF 2013 Version)

@Cecce67

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CESARE BOTTINI

STAY IN TOUCH!

+39 329 495 77 [email protected]

Page 40: Bring the Fun into the Money Experience (RNPF 2013 Version)

www.sketchin.ch

+41 91 600 26 60Lugano, Swisse

Page 41: Bring the Fun into the Money Experience (RNPF 2013 Version)

спасибо

Page 42: Bring the Fun into the Money Experience (RNPF 2013 Version)