bringing brands to life - quadra-point.com 2015... · corporate event management ... social media...
TRANSCRIPT
Quadra Point is a Brand Services company offering
Experiential and Performance marketing solutions to Brands.
We focus on building interactive experiences & enabling
brands to connect with their customers in an unique manner.
This includes Activations, Events, Research & Insights
as well as Communications for Brands who are
looking to enhance their Sales Performance in their
target markets.
About us
Custom Brand Experiences
Tailor-fit your brand experience for every occasion. We can develop
custom programs for consumers at all your marketing touch points.
Both in urban and rural locations.
• Product trials/sampling
• Product launches & promotions
• Celebrity led activation programs
• Brand Experience creation
Custom
Brand
Experiences
Channel Programs
Deliver a better and consistent brand experience through your channel using our solutions for
• Channel Activation Programs
• Brand Visibility Programs
• Retail Merchandising
• Channel Training and Support
• Performance Audits
Custom
Programs
Digital
Solutions
Channel
Programs
Corporate Event Management
Achieve employee satisfaction and loyalty with our Custom
Programs for Corporates and their Employees.
Celebrate successes, Birthdays, Anniversaries, Annual day, Foundation day, Sports day and many such occasions. And, leave the planning &
execution to us.
Custom
Programs Event
Platforms
Research
& Insights
Channel
Programs
Media
Advertising Digital
Solutions
Corporate
Event
Management
Research & Insights
Building databases is our forte.
Putting to use such databases for
analysis & insights that helps in
performance enhancement is what we
excel in.
We help capture critical information and
provide insights for channel operations
• Data capture & analysis
• Loyalty & lifetime value programs
• Brand research and audit
• Retail research and audit
Custom
Programs
Digital
Solutions
Research & Insights
We have a creative team to support
your design needs.
• MarCom Design-to-Print services
• Media Buying & Advertising in
print, radio, OOH and digital media
• Digital Media Solutions – Google
adsense, internet marketing &
social media solutions
Creative & Media
Services
Event
Platforms
Custom
Programs
Research
& Insights
Channel
Programs
Media
Advertising
Media
Services
THINK Unique & Innovative
programs designed to
provide interactive
experiences and focused on
achieving
objectives
EXECUTE End to end project
management to ensure
that quality of delivery &
program objectives
are met
DESIGN Design Procedures &
Processes coupled with
Technological backing
to make program
fool-proof in all
respects
Karnataka
Tamilnadu
Andhra Pradesh
• Over 35 employees
• Over 100 indirect recruits on field
• Full-fledged Client Servicing and
Operations functions
• Process driven environment
Our Locations
Why choose Quadra Point Brand Services ?
MULTI PLATFORM
• We work on Multiple Platforms for integrating performance
THINK
• We are a Thinking BTL Agency – our work for clients are insight led & performance driven
REACH
• We are an Agency of Reach – we can roll out activations at multiple locations across KA/TN/AP at one go – both URBAN & RURAL
TECH DRIVEN
• We love to integrate Technology, that can deliver better results and value & ourabilities in monitoring and reporting enable clients to take decisions on the go.
Custom
Programs Event
Platforms
Research
& Insights
Channel
Programs
Media
Advertising Digital
Solutions
A few samples
of our work for
various clients
ENQUIRY & TEST RIDE ACTIVATION
for YAMAHA across URBAN & RURAL SOUTH INDIA
“Yamaha KIOSKs - A Mini Showroom” Generating Test Rides for Yamaha bikes & scooters
3 states , 45+ cities/towns, 59 dealerships
10 days of activity per dealership
Enquiries from over 8000 potential customers
Test Rides given – 6500 customers
Hot leads – 2100
Conversions – 250+ during event and growing at retail
Brand Promoters involved – 59
Phase 2 in progress now at 59 Cities and Towns
REACH DRIVEN
ACTIVATION
TEST RIDE PROMOTION for YAMAHA across URBAN & RURAL SOUTH INDIA.
“Chabi Gumao, Bike Lejao”
3 states – 35 cities/towns
29 dealerships – 3 days per dealer
TEST RIDES conducted – >10500
Brand Promoters involved – over 200
Hot leads – 2500+
REACH DRIVEN
ACTIVATION
“Bring Back the Joy” Ride a Yamaha, WIN prizes
Mega Apartment Activity
Display of Yamaha range of bikes & scooters
Fun and Frolic teamed with an effort to increase awareness
about the brand involving Parents & Kids
Japanese Mini Bike rides for Kids – traffic safety awareness
Direct Test Rides & Feedback on experience to client
Performance >3000 test rides across 3 cities
MULTI-PLATFORM
ACTIVATION
Display and Test Ride Program for YAMAHA across 3 Cities.
Consumer Activation Program
for YAMAHA at Bangalore
“Yamaha Fiesta” A fun filled CARNIVAL for you for 3 days
MEGA EVENT
A brand awareness initiative by YAMAHA Tie up with over 75 Colleges for a Rock Show Contest
A Super Service Camp included for YAMAHA customers
Road Safety Education for Kids – Mini Bikes
At RSI Grounds – MG Road
Fun and Entertainment for 3 days Around 3000 college students, >1000 School Kids and >800
Customers participated in the event
Dealer Scouting Program for brand YAMAHA for South India.
Identification, qualification and hot-lead handover
Effort to sign up 30 new dealerships across South India
Technology/Process – digital marketing/ data generation/
data analysis / tele-qualification/ screening
Have delivered over 40 hot leads to Yamaha as of now
MULTIPLE PLATFORM
VALUE ADD
SAMSUNG and LG Launches and Activations
In various Samsung Brand Stores, Malls, Theaters
and White Goods Dealerships
Celebrity Visits to Samsung Brand Stores
Consumer Interaction – Selfie sessions/Freebies etc
LAUNCHES
“SAMSUNG and LG PARTNER SUMMIT”
across South
Set ups in 5 Star environment
Grand backdrops/ light’n’sound / frills
End to end event management
Fun activities
EVENT
MANAGEMENT
SAMSUNG “Make in India” events in South India
MAKE IN INDIA concept displays in Retail
locations
Consumer Involvement and Fun activities
Walkathons and Public events
( Walkathon in Bangalore on 7th Nov handled by us)
EVENT
MANAGEMENT
Retail Research & Product Placement for TETRA PAK India in Bangalore city.
“Get the Good Life” Nandhini Good Life Milk
Good Life milk wasn’t placed widely in Bangalore city
Need to increase retail base and placement of product
Cover 20000 mom-n-pop stores – 3 months
Stores visited per day – 250+
Technology – Product Placement + Photograph of Store + Geo-tagging
Field Researchers involved – 8
Sustainable Sales Growth of over 25% achieved by Good Life
INSIGHT LED
ACTIVATION
ITC Engage Deo-spray sampling in Hyderabad
“ Ready to Engage?”
Direct brand to consumer interaction at Malls and Cinemas
in Hyderabad
Both Male and Female Engage variants tested
Feedback on experience and preferences to client
Performance 86000+ trials in 4 weeks
PRODUCT TRIAL AND ANALYSIS
Fashion Make Up with Lóreal across Malls in South India.
“FREE Loreal Fashion Makeover Zone” Invitation, trial of fashion cosmetics, feedback
Effort for direct brand to consumer interaction
at over 25 Malls in South India
Different Products of L’oreal & Maybelline
featured for 12 months at Malls
Feedback analysis on experiences to Client
No of women consumers interacted > 10000 and ongoing
PRODUCT TRIAL AND ANALYSIS
Sales observation & tracking for SONATA watches in South India.
“Why not a SONATA?” Retail Sales effort evaluation and tracking exercise
Across 15 cities in South India – > 300 Non-Titan retail outlets
Observation and analysis of the SONATA selling process
Competitive watch sales was also observed
Analysis of the above led to the changes in sales & motivational training for dealer staff by TITAN
Led to an 18% increase in SONATA sales after the exercise
RETAIL AUDITS
LG home and kitchen appliance line up at Premium Apartments in Hyderabad.
“LG Weekend Shopping Carnival now at your doorstep”
Complete product range, touch–feel product, guide potential TG to nearest store
Effort for direct brand to consumer interaction
Direct sales of products/finance schemes
Feedback on product experience to client
Performance 5000+ walk ins to the carnival
MULTI-PLATFORM
91% OF ADULTS have their mobile phone within
arm’s reach 24/7
74% of smartphone users use their phone to help with
shopping, with 79% ultimately making a purchase as a
result.
MOBILE
can solve
many
challenges
TECHNOLOGY BASED Activations!
Mobile Internet
usage
Time spent on
mobile
consumer engagements
specific to the location
Wi-Fi Hotspots at customer touch points
Spot offers/freebies linked to booking Test Rides
Virtual trial
rooms Print to Mobile integration 3D experiences
Augmented Reality
Mobile bridges the
real & digital worlds
• Close to 20 years in consumer
research, brand promotions,
channel sales and media
services
• Specialized in research, data
collection, analysis and insight
delivery for brand performance
• Proven expertise in setting up
complex field-based activations –
with high process and technology
orientation.
• Delivered result oriented
performances for large brands
like Yamaha, Tetrapak, Aircel,
LG, MTS, Lóreal, Vodafone to
name a few
Giridhar. R, Managing Director
• Over 25 years in Advertising,
Sales & Marketing.
• Worked with Ogilvy & Mather
for a decade – specialised in
Direct Marketing and Brand
Management.
• Worked as Head of Marketing
for brands like Planet Kids,
MTV Style & Lifeken Retail and
also managed 2 Ad Agencies
during the career
• Proven expertise in tackling
competition and enhancing
brand value in a continuously
evolving market place
S. Sriram Director
Support of Management team
• Over 15 years of experience in
Advertising, Sales & Marketing.
• Worked with Rediffusion DY&R,
Mumbai before moving on to
Marketing roles
• Worked for Vodafone-Hyd and
Celkon Mobiles in key
Marketing roles
• Proven expertise in
Brand Activations of
all types and intensity.
• Created unbeatable Brand
Experiences for brands like
Airtel, MTS, Aircel, LG, Lakme,
Loreal, ITC, Mahindra to name
a few.
Rajesh K S Director
What Drives Us
Our Values
Integrity
We believe in delivering on a mutually
agreed upon agenda. Commitments
made will be kept.
Honesty
We believe is the best policy.
Trust
We maintain confidentiality about our
client engagements
Responsibility, Ownership & Ethical practices
Our Approach
Business Focused
We are focused on our clients business
and will do what is right for your business.
Action Oriented
We believe in execution, consulting leads
to action plans on the ground
Results Driven
We track execution performance against
pre-agreed metrics
Performance Driven, Result Oriented