1. Bringing Cloud Services to Market Presented by:Stephen Holford Director of Marketing Fasthosts Richard Chart Founder & EVP Products ScienceLogic

2. ScienceLogic & the Cloud Opportunity Fasthosts: Bringing RISE to Market Technology Results Tips Conclusion Agenda Bringing Cloud Services to Market 3. ScienceLogic & the Cloud Opportunity Bringing Cloud Services to Market 4. Who is ScienceLogic? Bringing Cloud Services to Market

Completely different approach from traditional IT management tools

• integrated

• single pane of glass,

• heterogeneous

• out-of-the-box

• flexible

Service provider and cloud operations management appliances 5. The Definition of Cloud from CIF Bringing Cloud Services to Market

Cloud computing provides the IT infrastructure and environment to develop/host/run services and applications, on demand, with pay-as-you-go pricing, as a service. It also provides resource and services to store data and run applications, in devices, anytime, anywhere, as a service.

Definition taken verbatim from: Cloud Industry Forum ( www.cloudindustryforum.org )

6. 5 Essential Characteristics of Cloud

On-demand self-service.A consumer can unilaterally provisioncomputingcapabilities, such as server time and network storage, as needed automatically without requiring human interaction with each services provider.

Broad network access.Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs).

Resource pooling . The providerscomputingresources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines.

Rapid elasticity.Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time.

Measured Service.Cloudsystems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.

Bringing Cloud Services to Market 7. US Public IT Cloud Services Source: IDC Global Cloud Services Source: Gartner The Cloud Computing Opportunity Bringing Cloud Services to Market 8. Fasthosts: Bringing RISE to Market Bringing Cloud Services to Market 9. About Fasthosts

Fasthosts was established in 1999, now UKs number 1 hosting company

• Over 400,000 customers

• Over one million domains registered,

• Over 700,000 websites hosted.

• Processing 40 million emails per day

• 3 Data centres (2 UK and 1 US)

Headquartered in Gloucester, UK & Chesterbrook, PA

Part of United Internet, the worlds largest web hosting group, listed on the German Stock Exchange

Bringing Cloud Services to Market 10. Rise the white label IaaS division of Fasthosts

Strategic focus on B2B IT & Web services

• Fasthosts - through direct self service

• Rise through the IT and Telco channels

Range of hosted solutions

• Delivered as self-service and through channel

• Buy as discrete services (e.g. Web hosting, email, storage, back-up), or as:

• Data Centre on Demand

• • Extending or moving our customers Data Centre into the cloud

• • VLAN, VPN and Firewall protected Cloud infrastructure and applications

• • Flexibility of operationsand speed of response at an affordable cost

Founding Member of the Cloud Industry Forum

• Championing a certified Code of Practice for the industry

Bringing Cloud Services to Market 11. Our target markets

SMBs, through VARs/SIs (e.g. trusted partners) who:

• Are software or services providers in the IT, web and telco sectors

• Are unable/unwilling to provide infrastructure to host solutions to their customers

• Have a good relationship with their base, and are able to add value to our hosted services by incorporating software, services or on-premise infrastructure

B2B Self Service:

• Targeting smaller businesses that wish to run their own infrastructure but without capital investment

• Have a technology bias or skill in-house

• Wish to purchase and manage direct from online

Web Resellers

• Web design agencies wishing to host sites for their customers

• Agencies range from 1 person to large operations

• Services focused on optimisation of website and email rather than IT solutions

Bringing Cloud Services to Market 12. The SMB opportunity

48 % SMBs use Cloud Services today

Over 30% of businesses not currently using cloud services expect to do so in the next 12 months

Why?

• Cost savings vs on-premise

• Reduction in Capital Expenditure

• Flexibility of hardware (ability to increase or decrease)

Concerns?

• Data security / privacy

• Dependency on internet access

As organisations increase in size, they are more likely to be users of collaboration services, as their needs for software/services enabling collaboration increases with employee number. Do you expect your adoption of cloud services to increase over the next 12 months? Bringing Cloud Services to Market Source: CIF Survey, Jan 2011 13. SMBOpportunity : Partnership in action Channel Partner Brand & Frontline services TrustedAdvisor My Cloud Data Centre Tech Services

Compete with Agility

Remove capital costs

Deliver solutions within a strategic framework

Add value through services where you wish to

Own the customer relationship through a changing market landscape

eMail Services Back-up & DRData Storage Portal Services Collaboration Services Monitoring Services ISV (e.g. CRM) ISV (e.g. Security) ISV (e.g. Help Desk) Web Services Virtual Server Dedicated Server Provision Monitor Control Business User Bringing Cloud Services to Market 14. Rise Product Set

Virtual (Cloud) Servers

Full Cloud benefits

• Scalability

• Flexibility (short term upgrades)

• Private networking/VPN connectivity

Full server control

Choice of OS

Application Servers

Exchange 2010

Sharepoint 2010

Microsoft Dynamics

Microsoft SQL 2010

Online Storage & Backup

Fast, secure access from any computer

Scalable storage up to 2TB

Drive mapping

Secure automated Backup

Off-site, encrypted storage

Disaster Recovery

High Availability or Advanced Backup servers

Full Cloud failover

Secure VPN to local network

Advanced Monitoring

Full control of alert thresholds

Customisable dashboard for key areas

Manage any number of servers from a common interface

Notifications to key personnel through email or SMS

Web Hosting & Email

Choice of Operating Systems

Popular scripting tools and databases

Website building and SEO tools

Customisable packages

Exchange email packages

Mobile Device Compatibility

Bringing Cloud Services to Market 15.

Retains partner ownership of customer

• Retain trusted advisor

• Expand service portfolio

• White label or Branded options

Reduces operational risk increases availability

• Fully redundant, carrier grade infrastructure

• 24x7 customer support

Predictability in costs incurred and charged on

• Turning Capex into Opex

Enhanced Business Agility to adapt to market demands

• Infrastructure on demand

• Templated solutions

• Pay-as-you-grow charging

• Future Proofed & Scalable IT

• Enhanced opportunity for Management and Service revenues

Channel Benefit from Rise (DCoD) Bringing Cloud Services to Market 16. Technology Bringing Cloud Services to Market 17. Cloud Technology Platform

• Modular

• Flexible

• Adaptive

• Cost-Effective

Bringing Cloud Services to Market 18. Full control of Cloud infrastructure is key to confidence from Partners Managing any IT infrastructure can be time consumingASM from ScienceLogic enabled Rise to provide partners with complete control of server monitoring and alerts EM7 Advanced Server Monitoring

Features include

Customisable Dashboard

Instant drilldown from summary into specific events or monitors

Manage multiple servers from a single interface

Alerts and notifications to individuals or distribution groups by email or SMS

Full audit log

Bringing Cloud Services to Market 19. Results Bringing Cloud Services to Market 20.

Reliability

• Less maintenance

• Automatic failover on hardware failover

• New revenue streamDeliver IT as a Service

• Simple provisioning of underlying infrastructure

• Self service nature of IT

• Public or private cloud

Efficiency & Cost Savings Lower cost to manage IT

• Lower overheads on demand usage

• Lower capital expenditure

• Real estate, Power, Cooling, IT

Faster to market

• Scalable solutions

• Rapid deployment

Why Cloud? Bringing Cloud Services to Market 21.

• Cloud Platform Virtual private, IaaS, Hybrid cloud offerings

• Flexibility scalable services, choice of billing periods & how the service integrates with existing networks

• Differentiation Additional value-added IT services enabled transparency, multi-tenancy, SLA accountability and auto-provisioning

What to look for 22. The Results Bringing Cloud Services to Market

• ReliabilityLess maintenance, automatic hardware failover = improved SLA

• New revenue streamCloud servers provided significant volume & revenue growth

• Efficiency & Cost SavingsSpace saving and up to 85% less energy use

23. Tips Bringing Cloud Services to Market 24.

The Right Cloud Product Mix

Technology Focus Build on the Right Platform

Technology Innovation

Technology Partners

Wrap Value-Add around a Holistic Solution

People are Everything

Tips for Bringing Cloud Services to Market 25. For more information, please contact ScienceLogic www.sciencelogic.com Twitter: @sciencelogic Email:[email_address] Phone: +44 200 222 7080 Fasthosts www.fasthosts.co.uk Twitter: @fasthosts Email:[email_address] Phone: +44 1452 561855