bringing community online online community, storytelling, and user experience reforma national...
TRANSCRIPT
Bringing Community Online
online community, storytelling,
and user experience
Reforma National Conference III 2008
Bridging the Gap: Juntos @ the Border
Emily Inlow-Hood Communications Manager, WebJunction
WebJunction is an online learning community for library staff.
My Story: • Contributed to recommendations for Communities of
Practice for PLA (ALA Emerging Leaders 2008)• Curriculum and Community Developer for WebJunction
Spanish Language Outreach Program
Email me at: [email protected]
Today I’m talking about:• online community and the library, • storytelling as a community builder, and• designing for the optimal online community user
experience
Online Community and the Library
Online community is• personal• about connections• multidirectional• about support• about sharing• messy
Where does the community fit into the online library?
• Know your community– What is your community already doing?– What is the community’s capacity to be online?
• What is the library already doing that can be expanded online?
Storytelling as a Community Builder
What is a story?
• Narrative, spoken or written• Has meaning• Helps us figure out cause and effect• Codifies a shared understanding• Easy to understand• Everyone has their own to share
What does storytelling do?
• Passes along knowledge• Builds trust• Emotional connection• Unlocks passion• Builds self-esteem• CONNECTS
What is digital storytelling?
“A sneak peek into the soul.”
Storytelling and the online community
• Stories for connection• Stories for change• Teach storytelling to build information-age
capacity
Create “blended” community
• Blended = combination of f2f and online experience
• Connect the people who come into the library to the library, and to each other, in the online space
• Help your community become “web-ready”
Design Empowers Community
What is online user experience?
“The overall experience, in general or specifics, a user… has with an [online] product, service, or event. In the Usability field, this experience is usually defined in terms of ease-of-use. However, the experience encompasses more than merely function and flow, but the understanding compiled through all of the senses.
What is experience design?
• An approach to creating successful experiences for people in any medium
• It values meaning and emotions and all the senses
• It’s cross-cultural• It’s user-centered
Factors to consider when designing for online community experience
• Conversation• Trust• Time• Learning
Cartoon by gapingvoid
Design for Community• Build your online spaces so people can share,
tell, and preserve their stories• Keep in mind the overall user experience• Build in resources and time to do outreach and
training
Online Tools for Building Community
• Your library website and online library catalog
• Webcasts/webinars
• Online presentations, webinars, classes
• Digital stories
• Micro-blogging
• Maps and GPS
• Online tutorials
• Online calendars
• Discussion boards
• Online tutor and homework help
• Online stories linked to Storytimes (downloadable mp3, audio books, etc.)
• User-generated recommendations, ratings, and reviews (like Amazon)
• Content Management Systems that enable user-generated content-sharing
• Online groups and discussion lists
• Online social networks (facebook, twitter, etc.)
• Blogs with comments enabled
You’re not alone• There are communities of professionals out
there to help you • Connect to professional online communities
– WebJunction– ALA– Reforma– IFLA– SLA, etc.
Thank you!
More resources will be found here:
http://www.webjunction.org/conferences/articles/content/12912047