Bringing in the Resources

Bringing in the Resources Agenda

• Introductions• Who’s in the Room?• Challenges• Creative Solutions• Discussion• Wrap-up

Bringing in the ResourcesIntroductions

Session Goal: Stimulate creative juices and new income streams!

Facilitator: Kimberly Scott, Literacy Powerline

Presenters: • Meg Poag, Literacy Coalition of Central Texas• Travis DiNicola, Indy Reads• Mari Riddle, Centro Latino for Literacy

Bringing in the ResourcesWho’s in the Room?

• How old are you?

• What size is your budget? (what is your funding need?)

• Are you a stand-alone program or part of a coalition?

Bringing in the ResourcesChallenges

What are the common challenges you face in developing resources?

Stabilizing Revenue with Earned Income

Background: Literacy Coalition of Central Texas

• Increasing the quality and availability of literacy services in Central Texas (Austin area)

• 45+ partner literacy programs providing services to 10,000 families outside the K-12 system

• Collaboratively ID’s priority needs• Strategic, high quality programs

Two Streams of Earned Income

Literacy Forward

• Launched collaboratively in 2008• Developed with expert consultants• Translated to pragmatic approach for

volunteer programs• Replications began 2010• State Contract for TOT’s• Partnership with Dollar General Literacy Foundation

Recent Developments

• Hard lessons learned (Trainers, limitations of volunteers, flexibility vs quality)

• New training system elements: Classroom curriculum, video demonstration, web portal

• Where can the $ come from?? • Vision… where are we headed? …Philosophical governance issues

Health Literacy Forward

• Loooong development period- 2 program tracks

• Business planning• Market testing• Current Revenue

Other Earned Income Strategies

Don’t assume all your expenses in collaborative efforts! Be realistic about your costs and be creative:

1. Collaborative grant/contract bids- include a piece of the pie for the coalition component.

2. AmeriCorps- Contributions from all participating partners

3. Fee for service programs for non-coalition members

$$$• Revenue from earned income primarily offsets the

costs of staffing and development of local programming.

• Not extremely ‘profitable’ to date…2010: $10,0002011: $7,0002012: $26,000, $120,000 in provider contributions2013, committed YTD: $105,000, $164,000 provider contributions

• Fundraising in the context of earned income, Case for Support: Every local, private dollar donated leverages $3 in government contracts and earned income funded programming.

INDY

READS

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INDY READS’ MISSION IS TO PROMOTE AND IMPROVE THE LITERACY OF ADULTS AND FAMILIES IN CENTRAL INDIANA

20121,406 students

800+volunteers

501(c) (3)

7 full-time, 6 part time

INDY READS BOOKS

Donated pre-owned books

Volunteer labor

Community Bookstore

Physical space for our mission

Proceeds benefit Indy Reads

DONATED BOOKS

• Books are donated by community members

• Books in poor condition are sold to a wholesaler

• Right now, we have an over stock

VOLUNTEERS

We rely on volunteers to keep our staffing costs low

50+ trained volunteers that work on a schedule

Interns

COMMUNITY BOOKSTORE

• Events open to public

• Events for groups, but also open

public

• Meeting space

• Tutoring space

• Book Clubs

• Story time on Saturdays

A PHYSICAL PRESENCE

Opportunity to educate our customers and community about Indy Reads and the problem of adult illiteracy in our community

Provide opportunities for our customers to give (to Indy Reads)

• Education about literacy

• Information about being an Indy Reads tutor

• Donation of books

• Mural project online campaign

• Nameplate sponsorships

• Invitations to events at the store

• Donation box at the register

PARTNERSHIPS

Junior League

Giving Sum

Word Lab, Actor’s Playground

Best Chocolate in Town

REVENUE GOAL

• Funds from Indy Reads Books will be diverted

annually to Indy Reads

• We are currently “breaking even”

• However, even without the added revenue, the store

is still providing value to the organization and to the

community

Centro Latino for Literacy 28

Pre-ESL Online Literacy Solution

Centro Latino for Literacy

The Problem

• Over 1.6 Million Spanish speaking adults* in the U.S. cannot read and write in any language

• 97% of adult Spanish speakers are immigrants • 9% of Spanish-speaking immigrants are non-literate*

• Research shows that non-literate Spanish speakers

have limited success with English as a second language (ESL) instruction

*Dr. Manuel Pastor, Center for Immigrant Integration, USC. From 2009-2011 American Community Survey Data. Adult = 18+; Non-literate=speak Eng poorly or not at all AND have less than a 5th grade education.

Centro Latino for Literacy

The Solution: Pre-ESL Literacy

Centro Latino for Literacy 31

Competitive EdgeNot like ESL courses or programs - Unique in

exclusivity for preparing to succeed in ESL

Better integrated into community because of Literacy Partner (customer) network

High efficiency and low barrier to entry for both organization (Literacy Partner) and end-users (learners)

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Centro Latino for Literacy 32

• Over 20 active Literacy Partners across U.S. including in Alabama, California, Illinois, and Utah

• Sales are targeted to organizations involved in family or adult literacy that will purchase multiple subscriptions and become repeat customers

Current Customer Base

Centro Latino for Literacy 33

Built on Previous Success 2008-2010 L.A. Countywide Spanish Language Literacy

Campaign 929 non-literate Latino adults learned to read and write 23 Literacy Partners emerged & agreed to offer Leamos™

2010: Social Enterprise model adopted; start date mid 2012 2011: refined, tested and improved Leamos

12 Literacy Partners emerged & agreed to offer Leamos216 non-literate adults taught to read and writePiloted in Mexico and Colombia - 40 adults taught

2012: 5,184 learned reading, writing, and numeracy

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Centro Latino for Literacy 34

Entrepreneurial Team

Mari RiddlePresident & CEO

AnaMaría RuízVice President, Customer Relations

With expertise in workforce development programs, AnaMaría has spent most of her professional career managing programs that served adults who experienced employment barriers. She joined Centro Latino in 2006, and has been instrumental in the expansion of Leamos™.

Mari has extensive knowledge and experience in designing, implementing, and administering community economic development strategies. She joined Centro Latino in 2010, and has led the organization’s transition to a social enterprise model that brings literacy to non-literate Latinos. 34

Centro Latino for Literacy 3535

• Enroll 10 new Literacy Partners

• Teach 425 Leamos students and 150 Listos students (81% increase)

• Earn Income of $20,000

• Convert Leamos to non-Flash software and adapt onto smart phones & tablets; produce 18 additional lessons - pilot & test

• Produce web-based and mobile Leamos Grammar and Listos courses - pilot & test

Growth Plan2013

Source: Blue Garnet Consulting 36

FOCUS ON MISSION

FOCUS ON MONEY MAXIMIZING DOUBLE BOTTOM LINE

Framework for Trade-off and Prioritization

HighLow

Teach non-literate adults how to read and write and overcome their fear of technology.

Generate discretionary

income for CLL

High

Low

Double Bottom Line Business

Bringing in the ResourcesDiscussion

• Questions? • Did you have an “ah-ha” moment?• How did these creative solutions

address your challenges?• What are your next steps?

Bringing in the ResourcesWrap-Up

Meg Poag, Literacy Coalition of Central TexasTravis DiNicola, Indy Reads

Mari Riddle, Centro Latino for Literacy