bringing medicines to low-income markets
DESCRIPTION
Presentation by Solveig Haupt, Endeva made at the Euro-Africa Health Investment Conference, March 26 - 27, 2013, London, United Kingdom.TRANSCRIPT
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1
Bringing Medicines to Low-income MarketsSolveig Haupt
Solveig Haupt, endeva
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2Building knowledge
Data collection Analysis
• Literature research• Identification of >100
case studies with business model character
• Interviews with 30 experts
• Analysis of case studies based on research protocol
• Inductive appoach: Clustering of results to develop framework
• Organisation of data along the framework
Results
What are the key challenges and promsing approaches of business models that aim to serve patients in low income markets with medicines?
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3A market of US$ 158.4 billion
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44 billion underserved people
1.7 billion people without access to essential medicines as defined by WHO
• 50% of population in India and Africa
• 95% of essential medicines are patent-free
„Poverty Penalty“• High medicine prices (tariffs,
mark-ups through middle men)• Expired, counterfeited or out-of-
stock drugs
Health system often substandard• Missing or inefficient infrastructure
and health care providors
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5Challenges
•Lack of Data
•Lack of Legal/Regulatory Environment
•Lack of Physical Infrastructures
•Lack of Health Infrastructure
•Lack of Education and Knowledge
•Lack of Access to Financial Resources
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6The 4As +1 tool
Success Formula
Adapted
Value Proposition +
Value Network
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7Adapted Value Proposition Through „ 4As“
Acceptance
Awareness
Availability
Affordability
Understanding market context and adapting products
Information and Education
Distribution and Dispension
Pricing and Financing instruments
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8With Support Of Innovative Value Networks
• Public sector
• Private sector
• Innternational organizations
• Bilateral donors
• Private foundations
• Micro-finance institutions und Micro-insurer
• NGOs
• Academia
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9Acceptance: DataDyne, Africa
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10Awareness: Sproxil, Worldwide
10
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11Availability: VillageReach & VidaGas, Mozambique
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12Affordability: Sanofi and DNDiS
ourc
e:
Sanofi
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13Thank You