Level Up

<H1><b>Hello Hadi!</b></H1><p>We think we can help

<a href="https://code.org/">Code.org</a>'s cause. <em>Here's how...</em></p>

<p> - Paul, Jessica, Jerome &amp; Nathan<br>

<a href="https://altmba.com/">altMBA 7</a></p>

Who Are We?We are continuous learners and see the value in coding.

We chose Code.org for our altMBA Honors Project because:

● We believe in your cause to teach kids Computer Science.● We see an opportunity to help you reach your goal.

Paul Hannan - Instructional Designer Jessica Cameron - Marketing StrategyNathan Potter - Product StrategyJerome Love - Digital Product Manager

"Everybody in this country should learn how to program a computer... because it teaches you how to think."

- Steve Jobs

"Giving every student in every school the opportunity to learn computer science.”

-

Even Great Minds Need Inspiration From ParentsBut you guys already know that.

Drew Houston @ 2 years old

First computer he ever saw, and eventually learned to hack,was bought by his school’s Mother Club.

His parents bought him a Macintosh in 1984 when he was eight years old.

His parents let him start playing games on their IBM PCjr at 2 years old.

His love of microchips and motherboards began as a toddler with his tech-savvy parents

His parents nurtured his interest in science and math, sending him to every summer program they could find.

His father taught him Atari BASIC Programming in the 1990s.

His dad brought home a Commodore 64 and a coding book at age 10.

Imagine if all kids on had parents like yours.

Parents Have The Most Influence Over Their Kids1. Support the overall

development of children

2. Plant seeds of imagination

3. Kids listen and watch their parents as primary mentors

4. Parents want the best for their kids and push to challenge them

Sleeping baby

So how are you empowering parents to be as influential as yours?

Right now, this is how you are targeting parents

Even in rural Minnesota? OrUrban Chicago neighborhoods?

As a parent, why should I help? I don’t know how to code, I didn’t take Computer Science in school.

I thought screen-time was bad and we were supposed to limit it?

Only piece of content directed at parents.

Javascript Runtime error: $ is undefined

1-click Parents (top toolbar)

1-click Parents (bottom toolbar)

1-click Parents (button on bottom third)

1-click Parents, start here (centered button)

And this is how others are targeting parents

How Can You Better Engage & Empower Parents?

1. Create educational content for parents on your website

2. Develop partnerships for awareness and support

3. Teach parents to engage with code, parents help kids engage with coding

What if you gave parents a more front and center role?

Create a Call to Action on the Homepage

Create Visible Website Content for ParentsParent focused hero slide and CTA

Parent page and link in the website navigation

Link to parents page in footer navigation

Create Landing Page Directed towards Parents

Join the movement!

Educate & Inspire!

What kids, teachers and parents are saying about Code.org

Develop Partnerships to Reach Parents Where They Are

● Parent Teacher Network - provide resources and information for events● Parents Education Network - provide resources and information for events

● Tutoring Programs - helping tutors incorporate code into their business● School counseling - as part of helping parents plan for college, highlight value of coding

● Retailers (Walmart, Target, Best Buy, Apple, Google, Amazon) - meet and greet parents at stores to share information about the power of coding

● Churches - providing resources and information to this community pillar● Local governments - as part of youth days and events send representatives to share

information about the power of coding

Teach Parents to Engage with Code● Develop a Parent / Kid Code

Challenge, a simple code by numbers game parents can play with kids

● Code Camp for parents and kids

● Daily code Learning App for parents

● Hour of Code for Adults, sponsored by local library or business

Because this doesn’t happen on accident...

Understand the worldview of Parents. They’re on your team. They’re ready to play.

Empower Parents with education to leverage their influence and expand Computer Science education through

.

Level Up

<H1><b>Thanks!</b></H1><p align="center">

<a href="https://altmba.com">altMBA</a></p>

<ul>

+ <li>Jessica</li>+ <li>Paul</li>+ <li>Jerome</li>+ <li>Nathan</li>

</ul>