bringing peace of mind...phase 1: care registry • focused content / 1service line • launch pilot...
TRANSCRIPT
Bringing Peace of Mind
MEDICAL EXPENSES#1 REASONFAMILIES GOBANKRUPT
COORDINATION
SMART
FOOD
HOSPITAL CO-PAY OVERWHELMING
DOCTORDAY ISOLATIONSIMPLE
CARE
FOOD
WHY US
SADNESS
WHO DO I TALK TO GRIEFDIAGNOSIS
DEPRESSIONCOLD TREATMENT
HOW COULD THIS HAPPEN
BILLS
HELP SIMPLEWORK
FINANCIALBURDEN
EMOTIONAL
Changing how our loved ones navigate hardship
Family Proud
Friends / Family
Peer Support
Care Coordination
Registry
Peer-to-Peer Social Wall Care Calendar
Not pictured: Gift Registry
Education CenterEMR Portal*
How We’re Different
Empathy with technology
Empower those around you
Privacy and Security
$350BADD IMAGEOut of Pocket
Expenses 2019 (US)(3.5% AGR)
Lucy’s Family
Food
Transportation
Care Items
FAMILY PROUD$$$
Transaction & Affiliation FeesCompany Partnerships
Business Model
Transparent / Clear Support
Lucy’s Support Network
1
We take an average commission of 3% NET per transaction
$11MYear 3
$500Average Raise per Family
450kFamilies Impacted
Breakdown
3% 3-10% 10-20%
Phase 1: Care Registry
• Focused Content / 1 Service Line
• Launch pilot program(s)• Strategic Partnerships• Direct to Consumer Marketing
Phase 2: B2B SaaS / Licensing
Oncology / Care Taker• Health system/corporate
integration• Identify at risk families early• Strategic marketing
Phase 3: DataPopulation Health• Resource Alignment
Recommendations• Family/Community actions
Follow on Revenue
Additional Verticals Veteran Affairs
Senior CareEnd of Life Rare
Disease
Phase 1 ContractRady Children’s Phase 1 Partnerships
Traction
Airman and Families First Empower Community
Mental Resilience
Improve Resource Utilization
Peer Support Connection Support Engagement
Operational Readiness
Phase 1: $50K
Phase 2: $1.5M
SBIR USAF
Non-Diluted
Demand signals from multiple verticals
Data / Research Families / Pilot Support Organizations
Market Validation
1 Health Organization Quarterly (4/year)
How
Channels• Direct to Persona Marketing• Family Ambassador Program• Support Organizations
1-2 Support Organizations Per Month (12 to 24/year)
Phase 1 - 2020 (San Diego) Phase 2 - 2021 (Southern CA)
Phase 3 - 2022 (California)
Phase 4 - 2023+ (National)
Go To Market
$500K SEED
Pre-SeedFundRaising (I)
FundRaising (II)
FundRaising (III)
2020
Project Milestones
Financial Milestones
2021 2022 2023 2024
Rady Children’s Challenged Athletes
FoundationU.S. Air Force
Care RegistryProduct Integration
Southern California
System Expansion
California Expansion National Expansion
Road Map
$800kNon-Diluted
● Accelerate Product Development
● Expand Service Line Offering
● Strategic Partnerships
$500kRaise
$400kCommitted
Use of FundsOur Ask
Convertible Equity 20% Discount, 6%, $5M
JADEN RISNERChief Executive Officer
Co-Founder
CLAY TRESKAChief Strategy Officer
Co-Founder
MELINA PRIORStrategic Partnerships
& Philanthropy
TREVOR PROPHETBusiness Operations Lead
LAUREN KELLEYMarketing &
Communications Lead
KRIS TRIPLETTChief Technology
Officer
Our Family
PETER TOWNSHEND DOUGGOURLAY GEORGE CHIANG
Legal Advisor Venture Advisor
UC Berkeley JD/MBA Yale
Advisor/Investor VP Arista Capture2
Cisco
Rady Children’sHospital COS
UCSD Professor of
Urology
DR. KARLEEN GIANNITRAPANI
DR. ERIC VENN-WATSONSTEVEMORLEY KURLING ROBINSON KEN DAVENPORT AMYCHANG
Business AdvisorOriginal Qualcomm
VP, TechnologyStanford
Technology Advisor
CEO FokcusMentoring
NetZero
USC
DAVID MARTIN
Finance Advisor Founder Quest
Argen Corporation Deloitte &Touche
ImpactAdvisor CEO Mission Edge
SD Social Venture Partner
Healthcare Advisor Former VP, AMN
MIKE MURPHY
Our Advisors
Healthcare Advisor
PI Associated with VAand
Stanford Medical
UCLA MPH
Healthcare AdvisorPresident & CEO SHARP
Healthcare (Retired)SD Healthcare Leader
Healthcare AdvisorCo-Founder Seraphina Co-Founder EpitrackerU.S. Navy/UCSD MBA
Healthy families and community
Impact on population health
Vision
Bringing Peace of [email protected]
“Never believe that a few caring people can’t change the world. For indeed, that’s all who ever have”
This Company Overview is the proprietary and confidential information of Family Proud, Inc., a Delaware corporation, and has been provided for the sole purpose of enabling you to evaluate an investment or potential strategic partnership with Family Proud. You agree to keep this information confidential, except that you may disclose or make available such information to your colleagues whose duties justify their need to review such information for the purpose of assisting you in the evaluation of a potential transaction. You may not use, or permit any of your advisors to use, any information in this Company Overview or otherwise provided by Family Proud in any way detrimental to the company.
This Company Overview contains certain financial projections and other forecasts regarding the operations of Family Proud. Although we believe that such projections are based on reasonable assumptions, the projections involve certain inherent risks and uncertainties, and unanticipated events may occur. Actual financial results will likely vary from these projections, and such variations may be material and adverse. We therefore make no representations or warranties as to the accuracy of such projections.
This Company Overview is for informational purposes only and is not an offer to sell securities or the solicitation of an offer to buy securities. There shall be no offer or sale of securities, or any solicitation to buy, in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.
For more information please contact Jaden Risner at [email protected] or (310) 403-4150.
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