Bringing People Back To Your Website

A truly successful website relies on a steady growing base of repeat visitors. Here’s how to

convince people to keep coming back!You’ve published your website and the visitors are pouring in, but to make sure your website is a hit you must secure repeat readers. While the number of unique hits (different visitors) is

the figure advertisers look for in a website, you’ll want people to keep coming back, whether you’re selling goods or services,

hoping to make your name as a blogger or creating an informative site that offers up-to-

the-minute news and information.

If you run a small business, a professional-looking website can help mask the fact that your products are produced in your shed. That doesn’t mean you should set out to

mislead people, rather that you can gain their trust by providing valuable, accurate

information. The way you conduct relationships with readers is important; its

better for your site to have a friendly atmosphere rather than a hard sell. After all,

its easier to sell to loyal customers than to acquire new ones.

If you’re a blogger, never forget that people search for newsworthy topics. During an

election, for example, they’ll search for the names of the candidates involved. During big sporting events such as the Olympics or the World Cup, people search for the names of

prominent performers, while the stars of new cinema releases are always a top search term on sites such as Google. If your readers get to

know that they can count on you for the analysis of breaking stories, then they are

most likely to make you their first stop whenever they come online.

Keep It Topical

The moral of this is to always keep your site updated. There is nothing more off putting than realising that the news item you are reading was updated 6 months previously

when the whole point is to keep people informed. If people find you don’t update

frequently, they simply wont bother coming back.

This brings us to consistency of quality. People often start their websites with the

greatest of care and the best intentions, only to find a year in that it has lost its allure. Boring, out of date content is off putting – people wont return to your site if they’re

uninspired by what they see.

People will be more likely to return to your site if they have an incentive. A good way to create one, particularly if you have nothing to sell, is

to create a community on your site. This is easy if you’re building a site for a local club or

church where people already know each other.If you have a forum or host a blog, you should

get people to register before they post comments. This small action allows them to continue to voice their opinions on your site.

Join the Club

Also if you gather their email addresses, you’ll be able to send out an email notifying

them when your site has been updated.Just make sure you have a strong privacy policy, so people know how many emails

they’ll be receiving, and also that you wont give their addresses to anyone else.

And remember, badgering people with spam certainly wont entice them back.

For help with Google Analytics, contact Redback Web Solutions

Contact Us 24/7 on 1300 768 100

And we will get you back online and give you the peace of mind that you need.