bringing web 2.0 to traditional tv myra einstein - thesis 2007
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Bringing Web 2.0 to Traditional TV
Myra Einstein - Thesis 2007
Inspiration
What is Ambient TV?
Being able to turn on your TV and start watching a show right away
Changing the idea of ‘1000 channels and nothing on’
New ways of exploring content to watch Including viewing what your friends are watching
TV is still King
8:14 hours for households per day1
4:35 hours for individuals per day1
1 Neilson Media Research findings of Fall 2006 season
Related Technologies
Web 2.0
Elements of Web 2.0 can be used to organize “what to watch”: Recommendation systems Social Networking Folksonomies/Tagging
Ambient TV:Changing Traditional TV
Ambient TV SystemUses TV/set-top box interface
Service provided by cable or satellite operator
Uses existing set-top box technologies
what’s-on
Based on who’s watching Streams of video based on viewing habits
ChannelsInitial Setup
Channels become personalized based on keywords and preferences
Keywords based on: Genre Talent Tag
ChannelsEver-Changing
Rating shows Continuous tagging Creating new channels on the fly Incorporate recommendations from friends
Watching TV
myMedia
At any time, viewers can choose to seek out specific shows to watch
Can subscribe to shows to automatically download
Ability to search based on different categories Ability to see what your friends are watching
Future of Television
Balance of active and passive media consumption
More meaningful passive media presentation Social TV watching Organization of vast amount of media
choices
Questions?
Ambient TV - Groups TV is often watched by
more than one person at a time
Groups can be created to define the viewing habits of a combined audience
A group is like its own user: Contains own set of
preferences Starts with combined
media preferences of the users that make up the group
TV still King (for kids)
TV still most consumed media among the younger generation1
1 From 2005 Kaiser report: Generation M: Media in the Lives of 8- to 18-Year-Olds
Abundance of choices
Average American household receives 104.2 channels, but only watched 15.7 channels last year1
Millions of videos available on the web Can be a problem if not organized
1 Despite Choices on TV, the Favorites Reign, New York Times
What is Ambient TV?
Personalized ‘channels’ based on preferences
Being able to watch what you want when you want on your TV
Using Web 2.0 methodologies to organize wealth of choices
New ways of viewing “what’s on”