bringing your employer brand to life
TRANSCRIPT
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Bringing your Employer Brand to Life
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• Authentic
• Engaging
• Energetic
• Sharable
• Informative
What makes great EB content
• Emotive
• Memorable
• Appropriate quality
• Original
• Distribution
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http://casualfilms.com/work/a-joy-to-discover/
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http://casualfilms.com/work/we-mean-energy/
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https://vimeo.com/112303606Password: casualfilms
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http://casualfilms.com/work/when-florrie-came-along-my-car-story/
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http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
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https://vimeo.com/143355436Password: casualfilms
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• Audience
• What is it
• Objective
• Background / big picture
• Key message
• Call to action
Things to think about when writing a video brief
• Budget
• Timeframe
• Measurement
• Channels
• Digital marketing
• Environmentals
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