BRISC-CARR GROUP INC.Canada

Collaborating to Build Employable Skills Among Youth in India

August 13, 2013Consulate General of Canada, Mumbai, India

A Meeting of Leaders from Corporate India, NGOs and Media

• Consulate General of Canada, Mumbai, India Welcome and Context Building: Nicholas Lepage, Consul and Senior Trade Commissioner,

• BRISC-CARR Group Inc. Collaborating to Build Employable Skills: Vijay Shankar, Director

• Retailers Association of India: Needs of the Retail Industry: Kumar Rajagopalan, CEO

• BRISC-CARR Group Inc and Juvenis Educare.: The New CSR Mandate: Dharmesh Parikh, Partner

• Round Table Discussion: Gaining participant perspectives on successful collaboration

Welcome AddressNicholas Lepage

Consul and Senior Trade Commissioner

BRISC-CARR GROUP INC.Canada

• Business: Design and Provide self-guided employable skills development programs

• CSR Activity: Develop and implement information sharing initiatives for NGOs and Social Service agencies working in the area of Violence Against Women and Gender Inequality

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Employers feedback: 80% of workforce do not possess marketable skills

Current national capacity caters to only 25% of new entrants to workforce

Unemployment and Underemployment

Marketability of Current Skills

What Inspired Us

Vocational Training Capacity

Duration of Training

Eligibility for Training

Long duration delays employment

Eligibility often High School – School drop out rate 86%

Chilling NCRB Data

• Juvenile crime on the rise- NCRB statistics for 2011 showed:

– Rapes committed by juveniles jumped by 188%– Theft and robbery among juveniles were up by 200%– 64% of all juvenile criminals were in the ages of 16-18– 70% of all juvenile crimes were in Madhya Pradesh,

Maharashtra, Chhatisgarh, Andhra Pradesh, Rajasthan and Gujarat

What Inspired Us

High Youth Unemployment Rates

Disturbing trendUnemployment rates for youth have remained the same in a growing population, while unemployment rates among older cohorts have dropped

On the Other Hand !

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Organizations Johnson & Johnson, IBM, Bausch and Lomb, Owens Corning, Baskin Robbins, Ingersol Rand, Mitsubishi, Gulf Oil, Mahindra and Mahindra, Pidilite, Planet M, Cadbury, Sears Canada, Canadian Tire, Radio Shack, Niagara Square, The Bay, Pembroke Mall, Grand & Toy, Samsonite, Spinach, Home Stores, Speciality Retail, First Canadian Place…

Team Experience

Over 80 Person Years of Consulting and Training Experience with more than 150 Organizations in Canada, India, Japan and USA

• Assessing People• Change Management• Training and Instructional Design

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Build a Network and

provide support through

Online Self Guided

Programs

Organizations/

Individuals Providing FundingCorporate

CSR, Corporate

Foundations, Government,

Employed Youth with

High Disposable

Income

Organizations

Providing Student AccessNGOs,

Foundations, Vocational

Schools, High

Schools, Training Centers,

Retail companies

Organizations

Facilitating

Employment

Corporate HR,

Recruitment companies

Our Current Activity in India

•Current offering in Retail for frontline•Future plans in similar high growth sectors that need youth

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42 million underemployed

and unemployed

youth

Organizations/

Individuals Providing FundingCorporate

CSR, Corporate

Foundations, Government,

Employed Youth with

High Disposable

Income

Organizations

Providing Student AccessNGOs,

Foundations, Vocational

Schools, High

Schools, Training Centers,

Retail companies

Providers of Scalable

employable skill

development solutions

Organizations

Facilitating

Employment

Corporate HR,

Recruitment companies

Stakeholders

Will this poor limerick become a collective national truth?

A maiden at college, named Breeze, Weighed down by B.A.s, B.Es, Ph D.s,

Collapsed from the strain. Said her doctor: 'it's plain

You are killing yourself by degrees!'

Or can we begin to design a value system that is more respectful and inclusive?

RESPECT and Reward those with EMPLOYABLE VOCATIONAL SKILLS

• Can the “self-actualized” intelligentsia value and respect skills and vocations that do not require 15- 20 years of education?

• What will it take to respect conative competencies as much as cognitive ones?

• What will it take to recognize that skills development and building is not about giving and memorizing “gyan”?

Two examples

Misguided, Under-researched, Pooh-Poohing..

“If you plan to seek an exciting career in ‘rag chopping’ with the paper industry, the government has plans to sharpen your skills. After 60 hours of training and paying a princely sum of Rs 500 for a test, you get a certificate to hang on your wall. Or you could try becoming a ‘cow boy’ (with 80 hours of skill-building) or an ‘egg selling assistant’ (100 hours).”

FictionA report from the Indian

Edition of an International Magazine

FactMinistry of Labor and Employment-

Course Curricula

The denigrated “S” Word…Soft Skills

Customers surveyed by BRISC CARR Group in India

Friendly

• 52% of customers did not find the store friendly

Comfortable

• 81% of customers did not find the store comfortable

Smile

• 67% of customers said the Customer Service or Sales Associates did not smile

Service

• 78% did not find Customer Service Good

Recommend

• 85% of customers said they would not recommend the store to their friends

NSDC: Skill Gap Analysis Report

NSDC: Skill Gap Analysis Report

BRISC-CARR Group©

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First Product

Consumer

Outcome

Online Self Guided

Program on

Compelling Customer Service

BCCSM©

42 Million Unemployed

and Underemployed

Youth

Youth who may not have finished high school

Underemployed youth in the unorganized sector

Frontline Jobs in the Retail

Sector which is

22% of GDP

Growing at 20% per annum

Estimated at $350 Billion

Moving from unorganized to organized

Product and Consumer

Source: PwC and AT Kearney reports

What is Special About Our Customer Service Program?

Effi

cient and

Effective

•The System is Easy to Use•Learners can Learn Anywhere in the Country•Each learner Gets the Same Quality of Training•It is Based on North American Best Practice, Customized for India•A Combination of Hindi and English Ensures Effective Learning•Cost Per Person is Low

BRISC-CARR Group©

Transferring the ownership to learn.. Does work!

“ I knew how to smile before this course, but after taking it I have begun to smile at people I do not even know”

Learner after completing BRISC-CARR Compelling Customer Service© program

We Can Level the field….

Opportunities Challenges

RETAIL INDUSTRY PERSPECTIVE:

Kumar Rajagopalan, CEO RAI

The New CSR Mandate

• Passed on 18th December,2012 by the Lok Sabha and Mandated by the Rajya Sabha August 2013

• Clause 135 – CSR - Applicability– Co. with a net worth of Rs 500 crores or more; or– Turnover of Rs 1,000 crores or more; or– Net Profit of Rs 5 crore or more during any financial year

• Create Governance Structure for CSR– CSR Board Committee ( 3 or more directors ; one

independent director)

The New CSR Mandate

• CSR Committee Responsibility:– Formulate policy– Recommend expenditure – Monitor policy implementation– Ensure at least 2% of average net profits during the

preceding three financial years is spent on CSR activities

The New CSR Mandate

• Eligible Activities include:

– Employment enhancing vocational skills– Promoting gender equality and empowering women

‘Round Table’ Discussion : As A Stakeholder in Employment Skills Development….

• How does your organization currently (or plan to) collaborate with other stakeholders?

• What expectations do you have of the other stakeholders?

• From your organization perspective, what do you think it will take to develop sustainable stakeholder relationships that make a scalable impact?

And At Tea!