britain’s best-selling baking magazines - baking heaven · november cupcake heaven winter 2016...
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Britain’s best-selling
baking magazines
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The Power of Print Print advertising is still very important – it builds the strongest consumer trust and loyalty, plus it has more tangibility and gravitas with influential consumers.
38 year old female
ABC1 Average personal
income £31,092
Considered a
domestic goddess
They spend £19m a year on decorating accessories, and £9m on utensils
91% of readers find the advertising in Food Heaven useful
70% never buy any other baking magazines
41,500 13,10016,600 23,100
DISTRIBUTION Food Heaven is more widely distributed than any other baking and cake decorating magazine in the UK, and can be found in Tesco, Waitrose, Sainsbury’s, Asda, Morrisons, Co-op, Lakeland, Hobbycraft and WH Smiths. It has over 2,000 subscribers, is sold online as an App, and is also stocked in many independent cake shops and garden centres.
REASONS TO ADVERTISE IN FOOD HEAVEN • Zero wastage audience
• At least 50% higher copy sales than any other baking and cake decorating magazine
• Talk to readers who spend more on their hobby – according to Nectar data at Sainsbury’s, customers who buy Food Heaven spend four times as much on baking ingredients as readers of general food magazines.
• Capitalise on the success of The Great British Bake Off, The Cake & Bake Show – Britain is still in a baking BOOM!
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“Reach a modern, passionate and dedicated baking and cake
decorating generation with a market value of £28 million”
PRINT ONLY ADVERTISING RATES 1 month 3 months 6 months 12 months
Outside Back Cover £1,750 £1,600 £1,450 £1,300
Inside Front Cover £1,500 £1,200 £1,000 £900
Inside Back Cover £1,200 £1,000 £900 £800
Full Page £900 £800 £700 £650
Half Page £475 £445 £400 £350
Quarter page £295 £255 £235 £225
NEW CLASSIFIED PAGE 6 months 12 months
8th page £150 £ 100
Month Magazine Ad Deadline On Sale Date
January Cake Decoration Heaven Spring 2016 10-Dec 07/01/2016
February Cupcake Heaven Spring 2016 14-Jan 04/02/2016
March Baking Heaven Spring 2016 11-Feb 03/03/2016
April Cake Decoration Heaven Summer 2016 17-Mar 07/04/2016
May Cupcake Heaven Summer 2016 14-Apr 05/05/2016
June Baking Heaven Summer 2016 12-May 02/06/2016
July Cake Decoration Heaven Autumn 2016 16-Jun 07/07/2016
August Cupcake Heaven Autumn 2016 14-Jul 04/08/2016
September Baking Heaven Autumn 2016 11-Aug 01/09/2016
October Cake Decoration Heaven Winter 2016 15-Sep 06/10/2016
November Cupcake Heaven Winter 2016 13-Oct 03/11/2016
December Baking Heaven Winter 2016 10-Nov 01/12/2016
January Cake Decoration Heaven Spring 2017 15-Dec 05/01/2017
SPECIALS Christmas Heaven – 101 recipes and projects for edible gifts, treats and decorations.
[email protected] 01225 489984
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The Power of Digital Digital is much more immediate than print, it is easier to track results and you can physically see stats on engagement. However print and digital should be used in tandem for the best results and long-term return on investment.
THE NEW WEBSITE, LAUNCHED IN AUGUST, IS GROWING EVERY MONTH. THIS MONTH’S FIGURES: 42,368 page views – doubling every month! 21,781 visitors 15,567 users 1.95 minutes duration spent on a page
LEADERBOARD 728mm wide x 90mm high
MPU 300 pixels wide x 250 pixels high
SKINS Full Size 1920 (w) x 1080 (h) pixels,
Interior White Space 1020 (w) x 1080 (h) pixels, Skin Towers 450 (w) x 1080 (h) pixels.
WEB ADVERTISING Skin Channels - £1,500 a month – minimum booking 3 months MPU - £14 per thousand Leader Board - £8 per thousand
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SOCIAL MEDIA All of our web content is promoted and shared on our extremely engaged facebook pages – current figures, but always growing:
Baking Heaven – 6,071 followers, a reach of 27,575 and engagement 1,637
Cupcake Heaven – 12,062 followers, a reach of 9,679 and engagement 645
Cake Decoration Heaven – 4,155 followers, a reach of 4,267 and engagement 424
E-NEWSLETTERS The Food Heaven e-newsletter database has 13,040 opt-in subscribers. Our new weekly newsletter open rate is 18% (industry average is 18.1%) Our click-through rate is 3.8% (industry average 4.1%)
ADVERTISING OPPORTUNITIES Sponsor the weekly e-newsletter for £1,200 a month (minimum 3 months).
Solus e-blasts cost £650 each for html supplied copy or £750 for our in-house creation.
“Engaged multimedia marketing delivers the best ROI”
[email protected] 01225 489984
REACH OUR READERS THROUGH A COMBINATION OF THE BELOW...
Website takeovers
Web advertisingSocial Media Posts
Editorial
Press advertsPartnerships
Solus e-newsletters
Advertorials Covermounts
CompetitionsSponsorships, calendars, supplements
E-newsletter sponsorships
Online videos
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