britannia (2)

8/3/2019 britannia (2)

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Britannia Industries Limited

GANESH, HARI KRISHNNAN,

VINAYAK

ANURAG AND VIVEK


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INTRODUCTION

Britannia industries limitedis an India based company.

The company operates in

two segmentsBakery products and dairy

products

Biscuits accounts for 65%of the companys revenues

Britannia is one of the

India's biggest brand and pre-

eminent food brand in the

country


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HISTORY OF

BRITANNIA

In 1892, a biscuit company

was started in a small

house in Calcutta (now

Kolkata). By 1910, with the advent

of electricity, Britannia

mechanized its operations.1921, it became the first

company east of the Suez

Canal to use imported gas

oven.


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1935-1945 A large part of

the Company's production

was diverted to war efforton account of World War II.

In 1979 the name of the

company changed fromthe Britannia Biscuit Co.,

Ltd., to Britannia Industries

Ltd.

In 1992 company launched

new products like little

hearts which carved a

niche in the market


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JOINT VENTURE

Wadia Group acquires stake inABIL, UK and becomes an

equal partner with Groupe

Danone in BIL in the year

1993.Britannia industries formed a

joint venture with the Khimji

Ramdas Group and acquired a

70 percent beneficial stake inthe Dubai-based Strategic

Foods International Co. Ltd.

65.4% in the Oman-based Al

Sallan Food Industries Co.

BIL buys out newzeland

Fonterra from exiting dairy

joint venture .


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BRITANNIA

OVERSEAS

Britannia in the Middle-East .

In March 2007, Britannia

Industries Limited formed a

Joint Venture with the KhimjiRamdas Group, one of the

largest and the most

respected business groups in

the Middle East.

Britannia and its Associates

have acquired a significant

stake in Dubai based StrategicFood International Co. LLC

and Oman based Al Sallan

Food Industries Co Ltd


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BRITANNIA

COMPETITORS

The present biscuits

scenario in India looks like

a battle front.

Britannia have a close

competition like Parle ,

ITC, neutrino ,kissan

kwality

Britannia also have

international competitor

like kellogs, nestle,HLLsaralee and united

biscuits etc


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BRAND SUCCESS

Britannia is undoubtedly

the leader with brands like

tiger, little hearts ,milk bikis

etc.

Britannia tiger biscuits is

doing a world of good to

the company

It is indeed selling more

numbers in the rural areas

Tiger biscuit actuallyconstitute 56% of the

biscuit market.


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SUCCESS OF

BRITANNIA

Affordable Delight

Health and Taste

Any Time, Any Where --on-

the-go consumption

Indulgent Delight

Good will


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MANUFACTURING

PLANT

ChennaiKolkata

Mumbai

Delhi

All dairy products are

manufactured in the

main cities in the states

A large part of products

are also outsourced from

the third party producers.


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ENVIRONMENT

POLICY

No major hydrocarbonspills or incidents.

Flaring was within consent

for the year. Total oil-in-water

discharge was below the

annual permittedquantity.

Significant increase in the

recycling of non-

hazardous waste.


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FUTURE ENVIRONMENT

FOCUSThe key focus will be CO2

emissions reduction and

produced water handling

and will have specifictargets to:

Have zero unplanned spills

to the environment

Operate within discharge

permits

Identify opportunities to

lower Britannias carbonfootprint


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BRITANNIA NUTRITION

FOUNDATION

Britannia motto is tosecure Every Childs Right

to Growth and

Development through

Right 2 Nutrition

Setting up the Britannia

Nutrition Foundation was a

small step that we took toaddress the issue regarding

child malnutrition.

BNF have tied up with UNworld food program

,nanddai foundation, world

bank institute.


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DIABETES FRIENDLY

PRODUCT

Britannia NutriChoice'Diabetic Friendly'Essentials are scientificallycreated to suit our special

lifestyle and nutritionneeds.

NutriChoice 'DiabeticFriendly' Essentials are

created with the choicestingredients known tomanage extreme swings inblood sugar levels.

Zero added sugar, ZeroCholesterol, Zero Trans fat,Complex Carbohydrates.


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BRITANNIAS BAKERY

PRODUCTS


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BRITANNIAS DAIRY

PRODUCTS


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BRITANNIA EMPLOYE

Open ,interactive,congenial and innovative

work atmosphere

High degree of consumer

orientation

Lean company structure

with an optional spam of

control

Result driven at all levels ,

but with sense of fairness

Development ofemployment and

continuous renewal of

skills at high priority.


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EMPLOYEES

PROFILE

72%

13%

10%

5%

workers staff officers managers


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BRITANNIAS MISSION

To Make Every Third Indian

a Britannia Consumer.

The company has to constantly

Endeavour to capture theentire market of this targetpopulation.

The key to success is once

again through very high levelsof commitment to the rolesand the goals of theorganization.

The company is constantlystriving to excite theconsumer through whatever

they do.


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BRITANNIAS VISION

To Dominate the Food and

Beverage Industry and Triple

Turnover and Operating Income.

The vision states that thecompany not only needs to lead

but to dominate the industry.

This implies that the company

needs to be the preferred choice

of the consumer in every product

category that it operates in.

The preference of consumers willcome through excellent products

and excellent service to the trade

and to the end consumer.


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BRITANNIAS AWARDS

Britannia accorded the statusof being a 'Super brand in2004.

Britannia was presented the

Master Brand 2010 Award byCMO Council in November2010.

Rotary Club of Chennaiawarded CSR Award toBritannia in November, forour work in nutrition.

Britannia received the MostRespected Company Award2011 from Businessworld.


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FOCUS ON FUTURE

The opportunity is large andBritannia is well positioned to

exploit it

Biscuit continues to be the mostaffordable packaged food,

registering robust growth

Commodity inflation will stress

operating margin being addressed

through fundamental cost re-

structuring and revenue

managementInvesting in people, brands and

infrastructure will enhance overall

capability & competitiveness


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THANKYOU

britannia (2)

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