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Page 1: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

British Mass British Mass MediaMedia

Page 2: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

I. Importance of mass I. Importance of mass media in social livesmedia in social lives

Central to British leisure cultureCentral to British leisure culture FunctionsFunctions

entertainmententertainment

political & social issuepolitical & social issue

weather reportsweather reports

advertisingadvertising

education purposeseducation purposes

Page 3: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

Questions:Questions:

What caused the emergence of What caused the emergence of British newspapers?British newspapers?

What are the functions of What are the functions of newspaper?newspaper?

Page 4: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

II. NewspapersII. Newspapers

Varieties Varieties

The ObserverThe Observer

The TimesThe Times

The GuardianThe Guardian FunctionsFunctions

political issuespolitical issues

advertising businessadvertising business

Page 5: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

Question:Question:

What is the special feature of What is the special feature of British newspaper as far as its British newspaper as far as its readers are concerned?readers are concerned?

Page 6: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions
Page 7: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

Target readersTarget readers

the quality press (the broadsheets)the quality press (the broadsheets)

the tabloids (the gutter press)the tabloids (the gutter press)

Page 8: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions
Page 9: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions
Page 10: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions
Page 11: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions
Page 12: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions
Page 13: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

The Broadcast MediaThe Broadcast Media

RadioRadio TVTV

the Broadcasting Actthe Broadcasting Act

BBC, ITVBBC, ITV

Page 14: British Mass Media. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions

Question:Question:

Why should the ownership of Why should the ownership of broadcast media be kept?broadcast media be kept?


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