british vogue media information...
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“VOGUE is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long
history to lure the most interesting creatives.”
Alexandra Shulman, Editor, British VOGUE
BRITISH VOGUE MEDIA INFORMATION 2014
VOGUE OVERVIEW
MEDIA INFORMATION
VOGUE is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine. Almost one hundred years later, VOGUE continues to define fashion – now in print, on its award-winning website, and ground-breaking and astonishingly beautiful Apps.
READER PROFILE
MEDIA INFORMATION
CIRCULATION: 201,077 UK ACTIVELY PURCHASED: 149,014 TOTAL READERSHIP: 1,237,000 WOMEN: 1,099,000 (89%) MEN: 137,000 (11%)
AVERAGE AGE: 36
ABC1: 869,000 (70%) AB: 489,000 (40%)
Source: Combined Print and Digital ABC Jul 13-Dec 13 /NRS Jul 13-Dec 13/ Google Analytics Feb 14-Apr 14/ Lyris Nov 13-Jan 14/ VOGUE Website Survey May 13 (based on regular users, visit site once a month+)
VOGUE MAGAZINE VOGUE.CO.UK
PAGE IMPRESSIONS: 45,831,500 UNIQUE USERS: 1,926,280 EMAIL SUBSCRIBERS: 74,618
FEMALE: 95%
AVERAGE AGE: 28
ABC1: 73%
BRAND POWER
MEDIA INFORMATION
63% of VOGUE readers are regular VOGUE.co.uk users (they access VOGUE.co.uk at least once a month).
67% of VOGUE.co.uk users regularly read VOGUE (they read at least 1 in 4 issues).
17% of those who have a touch point with the VOGUE brand, do so in print, digital AND online. This
audience is referred to as VOGUE3.
1.8 million VOGUE Facebook ‘likes’
1.8 million VOGUE Twitter followers
VOGUE tablet App published monthly since September 2012. VOGUE Daily News and VOGUE Fashion’s Night Out Apps have been launched on various platforms including iPhone, Blackberry and Android.
Source: The VOGUE Business Report 2013 (conducted by YouGov)/ Facebook/Twitter, latest date May 2014
VOGUE BRAND POWER
FASHION
MEDIA INFORMATION
“VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty.”
Stephen Quinn, Publisher of VOGUE
“VOGUE is the Fashion Bible”
82% of VOGUE readers agree.
62% of female glossy magazine readers agree.
9 in 10 VOGUE readers and VOGUE.co.uk users buy premium fashion brands.
Source: The VOGUE Business Report 2013 (conducted by YouGov)/TGI Jan 13-Dec 13/TGI Clickstream Jul 12-Jun 13
VOGUE readers collectively spent £1.3 billion on fashion in the last 12 months.
“VOGUE has the most influential fashion website”
60% of VOGUE.co.uk users agree.
45% of female magazine website users agree.
VOGUE.CO.UK translates the style and intellect of the VOGUE brand into an online experience that sates users' constant need for something new.
VOGUE.co.uk users spent £924 million on fashion last year.
BEAUTY
MEDIA INFORMATION
Premium beauty remains an area of no compromise for VOGUE readers and VOGUE.co.uk users.
93% of VOGUE readers own premium beauty.
90% of VOGUE readers own premium make-up.
70% of VOGUE readers own premium skincare.
94% of VOGUE readers own premium fragrance.
VOGUE readers collectively spent £315 million
on beauty products in the past 12 months.
Source: The VOGUE Business Report 2013 (conducted by YouGov)/TGI Jan 13-Dec 13
83% of VOGUE readers and VOGUE.co.uk users
think that beauty is an essential part of the whole fashion look.
“VOGUE Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We’re first with the big stories, we’re the definitive word on the latest trends and we’re the most
authoritative guide to the latest products – all showcased in stunningly beautiful, super-glossy pages.”
Nicola Moulton, VOGUE Beauty & Health Director
92% of VOGUE.co.uk users own premium beauty.
87% of VOGUE.co.uk users own premium make-up.
70% of VOGUE.co.uk users own premium skincare.
94% of VOGUE.co.uk users own premium fragrance.
“Investing in skincare is an investment in my skin.”
85% of VOGUE.co.uk users agree.
“I enjoy owning designer label make-up.”
68% of VOGUE.co.uk users agree.
WATCHES & JEWELLERY
MEDIA INFORMATION
VOGUE readers collectively spent £152 million on watches and jewellery in the past 12 months.
Source: Premier TGI Doublebase 2013-2014/The VOGUE Business Report 2013 (conducted by YouGov)
“Jewellery and watches have never been so closely associated with fashion, making them an integral part of the VOGUE girl’s wardrobe.”
Carol Woolton, Jewellery Editor, VOGUE
76% of VOGUE readers agree that it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery.
When asking for jewellery as a gift, 86% of VOGUE readers are very specific about what they ask for.
76% of VOGUE.co.uk users agree that it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery.
When asking for jewellery as a gift, 86% of VOGUE.co.uk users are very specific about what they ask for.
PAGE SIZE/POSITION SINGLE PAGE
Page Run of Paper £26,550 Page Facing Matter £31,630 Page Specified Position £34,170 Contents/Masthead £36,810 Inside Back Cover £39,890 Outside Back Cover £42,530 DPS
Inside Front Cover Gatefold-4pages £141,110 Barn Door £141,110 Standard 4 Page Gatefold £97,220 1st DPS £67,490 DPS Sous/Specified Position £60,290 DPS Run of Paper £52,050 ½ Masthead £18,200 ½ Page £13,760
RATE CARD: VOGUE MAGAZINE
MEDIA INFORMATION
NATIONAL ADVERTISING RATES
DISPLAY
BOUND-IN/SCENT STRIPS*
National: London & South East:
2 sides £31,840 2 sides £21,370 4 sides £56,700 4 sides £33,410 8 sides £112,980 8 sides £56,700 16 sides £211,460 16 sides £112,880 *Subject to approval
LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on 0207 152 3198.
PROMOTIONS
Costs are made up of a space rate (as above plus an average production charge of £4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact VOGUE Promotions on 020 7152 3028.
RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.
Static £0 Static Web Link £1,000 NB. Charge is per issue even if creative has run before
Up to 30 Second Video Ad £4,750 Multiple Links (3-5 hotspot links) ** £4,750 NB. Link will only work when connected to the web Slide Show (up to 15 slides) £4,750
Photo Explorer £8,000 Image Sequencer £8,000 60 Second Video Ad £8,000 Virtual Tour (5 hotspots and 5 £8,000 portrait images)**
RATE CARD: VOGUE TABLET
MEDIA INFORMATION
NATIONAL ADVERTISING RATES STANDARD
CONDÉ NAST DIGITAL STUDIO Bespoke Build POR Cinegram Animated
PREMIUM (Limited to five per issue)
PREMIUM PLUS** (Limited to three per issue)
Copies of VOGUE’s digital magazine will be sold to consumers via the App Store.
CIRCULATION
To advertise in the digital edition of VOGUE, a brand must also be advertising in VOGUE’s print edition for that issue.
ADVERTISING
Every national advertiser in the print edition of VOGUE will be included in VOGUE’s digital edition at no additional cost, as long as creative and data is provided to the required specifications, and the advertiser agrees to the rules outlined on the tablet insertion order.
UNIVERSAL INCLUSION
VOGUE offers a limited number of premium advertising opportunities with more sophisticated technological features.
PREMIUM OPPORTUNITIES
Metadata is information that allows your ad to be integrated into VOGUE’s CMS (content management system) for the tablet. It will give your ad exposure in the Scrubber and Browse mode.
METADATA
PACKAGE EXAMPLES:
VOGUE TABLET
MEDIA INFORMATION
STANDARD
PREMIUM/PREMIUM PLUS
PREMIUM PLUS/CONDÉ NAST DIGITAL STUDIO WEB LINKING Option available with all sponsorship packages for a fee of £1,000.
STATIC FULL PAGE Included with ad in print edition.
SCROLLING AD Smooth scroll frame
SLIDE SHOW Note: Unless otherwise specified, initial frame in slide show will feature the ad seen in the print edition.
VIDEO Option available with: PREMIUM (30 Second) PREMIUM PLUS (60 Second) This can be utilised in a variety of methods for different creative purposes. - Full Page Video on launch - Framed within a page - Link to Full Page Video
IMAGE SEQUENCER The ability for the reader to use the swipe function to cycle through a sequence of images. This technology could be utilised for a variety of methods and VOGUE can assist you in applying this appropriately to your creative. - 360 Degrees: where a reader can spin a product around to
be viewed from varying angles. - Slider: swipe a slider between two different images. - Walk Through: a video the reader can swipe through. This
could be moving through a scene and stopping at various areas to showcase products.
CINEGRAM Half way between a photograph and a video. A few of these elements are animated to bring the photo to life, giving it greater depth. These are often continually looped to give the impression of a live photo.
ANIMATION Animations can be added to enhance a logo or a creative, these can vary according to your campaign. VOGUE can assist you in developing this appropriately.
AD FORMATS: VOGUE TABLET
NEW AD FORMATS
Static Ad Static Ad with Web Link Video with Web Link Ad
Moving HTML Ad Smooth Scroll/Slide Show Ad
RATE CARD: VOGUE.CO.UK
MEDIA INFORMATION
Leaderboards £30cpm MPUs £45cpm Double Sky £95cpm Article Page In-Content Ads £95cpm Gallery Interstitials £100cpm Pre-roll £70cpm
Homepage Takeover £45,000 (7 days) Email Sponsorship £65cpm Email List Purchase £250cpm Custom Solutions POA Section sponsorship POA Examples and ad specifications:
http://www.condenast.co.uk/digital-ad-specs/vogue
VOGUE.CO.UK Inspiring and informing millions of users worldwide, VOGUE.co.uk has always been at the forefront of fashion online. Breaking fashion news, delivering the latest trends, showcasing the best fashion blogs and films, whilst providing immediate and comprehensive coverage of the international collections every season. The re-imagined site features ground breaking advertising formats, custom built to satisfy our advertisers’ appetite for a bigger, bolder creative digital platform. Access to our extensive, rich and beautiful archive of content has been simplified beyond recognition, whilst our best in class gallery experience showcases the VOGUE world in all its full screen glory. This is where fashion comes to life online – fashion as it happens.
HOMEPAGE TAKEOVER
HOMPAGE FILL (3 x on page) Homepage Fill
(100X300)
Repeated 3 times on page
Homepage Fill expanding to (100X700)
NEW AD FORMATS
LEADERBOARD/ IN-CONTENT ADS/ DOUBLE SKYSCRAPER/ MPU
ARTICLE PAGES
Double Sky (300X600)
In Content HTML Full Responsive
Leaderboard (728x90)
NEW AD FORMATS
GALLERY INTERSTITIAL (FULL CONTENT AREA)
Gallery Interstitial Full Content Area
(100X100)
NEW AD FORMATS
CUSTOM SOLUTIONS
Custom Solutions Please follow the link below to
see the live promotion:
http://www.vogue.co.uk/promotions/wool
NEW AD FORMATS
CREATIVE
SOLUTIONS
One of the strongest ways to communicate your brand, and to extend the brand partnership with VOGUE, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of VOGUE Notebook and specific targeting can also be forged, using VOGUE’s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, VOGUE limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in VOGUE at the very highest level.
Ginnie Chadwyck-Healey, Executive Retail Editor, British VOGUE Tel: 020 7152 3193
MEDIA INFORMATION
2014 SCHEDULE
MEDIA INFORMATION
PRODUCTION SCHEDULE 2014
ISSUE 2014 BOOKING DEADLINE
COPY DEADLINE
INSERT DEADLINE
TABLET ON SALE DATE
PRINT ON SALE DATE
THEME/SUPPLEMENT EVENTS
February 16th November 26th November 11th December 8th January 9th January Catwalk Supplement
March 13th December 2nd January (no extensions)
16th January 5th February 6th February International Collections VOGUE Festival
April 24th January 31st January 17th February 7th March 10th March Couture (online only)
Miss VOGUE April
24th January 31st January N/A 7th March 10th March
May 21st February 28th February 17th March 4th April 7th April More Dash than Cash Supplement
Trend Talks
June 21st March 26th March 10th April 2nd May 5th May Summer Style/ VOGUE Festival Coverage
July 18th April 25th April 12th May 30th May 2nd June Ageless Style
August 23rd May 30th May 16th June 4th July 7th July Catwalk Supplement
September 20th June 27th June 14th July 1st August 4th August International Collections
October 25th July 1st August 18th August 5th September 8th September Couture (TBC)
Miss VOGUE October
25th July 25th July N/A 5th September 8th September
November 22nd August 29th August 15th September 3rd October 6th October More Dash than Cash Supplement
December 19th September 1st October 16th October 5th November 6th November Christmas Supplement Trend Talks
January 2015 24th October 31st October 17th November 5th December 8th December Looking forward to 2015
SUPPLEMENT GUIDE
MEDIA INFORMATION
ISSUE 2014 ON SALE DATE SUPPLEMENT
FEBRUARY 9th January Catwalk Supplement
MAY 7th April More Dash than Cash Supplement
AUGUST 7th July Catwalk Supplement
NOVEMBER 6th October More Dash than Cash Supplement
DECEMBER 6th November Christmas Supplement
2014 SUPPLEMENT GUIDE
AWARDS
MEDIA INFORMATION
JULY 2013 Fashion Monitor Journalism Awards 2013 – Jo Ellison – Feature Writer of the Year
JULY 2013 Lucinda Chambers – Editorial Campaign/ Shoot of 2012
MARCH 2013 Jasmine Awards – Francesca Segal – Jasmine Literary Award (magazines)
Jasmine Awards – Words by Sophie Dahl, Photographer Jenny van Sommers, Food
MARCH 2013 Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton – Jasmine Visual Award
DECEMBER 2011 Digital Magazine Awards – Digital Fashion Magazine of the Year
NOVEMBER 2010 Fragrance Foundation Awards – Stephen Quinn – Lifetime Achievement Award
SEPTEMBER 2010 Coolbrands – VOGUE wins magazine category
APRIL 2009 13th Annual Webby Awards – VOGUE.CO.UK selected as Official Honoree
NOVEMBER 2008 BSME Awards – Alexandra Shulman – Editor of the Year, Women’s
CONTACTS
MEDIA INFORMATION
LONDON OFFICE STEPHEN QUINN - PUBLISHING DIRECTOR EMILY ARMSTRONG - ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, VOGUE House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198 or 020 7152 3415
REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD - REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3280 Email: karen. [email protected]
DIGITAL LONDON OFFICE RACHEL JANSEN - ACTING DIGITAL ACCOUNT MANAGER For all advertising enquiries, please contact: [email protected] Or call 0207 152 3614
by case basis by CNP in its discretion and are subject to extra fees.