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7/28/2019 Britsbrits

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I wish to acknowledge my indebtedness to my project guide Mr. Sanjay

Kumar Biswal, Territory Manager, Sansui and my faculty guide, Mr. Prakash

Chandra Dash. The project could not be completed without their able support

and guidance. Thanking them is a small gesture for the generosity shown.

I am extremely grateful to Mr. Sanjay Kumar Biswal, Territory Manager,

Sansui Appliance Ltd. for helping me and providing me with useful

information. By interacting with him I learnt few tricks of professional

management in the electronics industry and I am sure the knowledge imparted

will go in a long way in enriching my career.

Finally, I take this opportunity to thank all senior executives an every

associate of Sansui Appliance Ltd. without their cooperation I would not be

able to complete this project.

Girija Prasanna Tripathy


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II

CERTIFICATE OF THE PROJECT GUIDE

This is to certify that the work entitled Position of Sansui Products in the

electronic goods market: A Survey of Brand Awareness is a part of the

Summer Internship Program done By Girija Prasanna Tripathy, a student of

BIMIT Business School, Bhubaneswar, bearing Enrolment No. 0706275076

under my guidance and supervision for partial fulfillment of MBA program to

be best of my knowledge.

The Summer Internship Project Report embodies the work of the

candidate himself has been dully completed, is up to the standard both in

respect to contents and language for being referred to the evaluation.

I wish him success in future endeavors.

Company Guide:

Sanjay Kumar Biswal, Territory Manager

Sansui Appliances India Ltd.Bhubaneswar


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CERTIFICATE

This is certify that the project entitled Brand Awareness of Sansui

TV is an original piece of work done byGir i ja Prasanna Tripathy,Regd.

No. 0706275076 and submitted in the partial fulfillment of Master of

Business Administration (MBA) has been carried out under my guidance

and supervision.

I wish him all success in life.

From the above pie charts, it is clear that most of the customers

(61%) of Sansui came to know about Sansui through TV advertisement as

compare to customers of Samsung and LG. As far as print media ad is

concerned, only few customers came to know about Sansui through print

media ad as compare to customers of Samsung & LG. But no customers

of Sansui came to know about Sansui through hoardings and billboards,

but, few customers came to know about Samsung & LG through hoardings

and billboards.

Hence, we can infer that Sansui is doing positioning through TV


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advertisements rather than through print media ad and hoardings and

billboards.

Why SANSUI, SAMSUNG or LG? by Customers (given in percentage form)

SANSUI SAMSUNG LG

Brand 15% 32% 19%

Quality 20% 41% 43%

Price of the product 32% 16% 5%

Word of Mouth (Friends, 13% 14% 14%

Relatives etc.)

Dealers Suggestion 20% 0% 5%

Others 0% 7% 14%


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Why SANSUI ?Others, 0%

Dealers,

Brand, 15%Suggestion, 20%

Word of Mouth

(Friends, Quality, 20%

Relatives etc.),

13%

Price of the

product, 32%

Why SAMSUNG ?

Others, 7%Dealers Suggestion, 0%

Word of Mouth (Friends,Relatives etc.), 14%

Brand, 32%

Price of the product, 16%

Quality, 41%


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Why LG ?

Others, 14%

Dealers Suggestion,5%

Word of Mouth (Friends,Relatives etc.), 14%

Price of the product, 5%

Brand, 19%

Quality, 43%

to

price as compare to other attributes (Like Brand & Quality) while buying the Sansui

products. But it is just opposite in case of Samsung and Sansui i.e. generally people

buy LG & Samsung products because of Brands and having quality.

Hence, we can infer that LG & Samsung are strong brand and having more

quality than Sansui (as given in Table and Pie-chart). Also, LG & Samsung products

are more expensive than Sansui.

Preference price to buy, Sansui, Samsung & LG products by Customers

(given in percentage form)


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Price SANSUI SAMSUNG LG

Below Rs. 10,000 70% 53% 45%

Rs. 10,000 to Rs. 20,000 30% 44% 45%

Rs. 20,000 to Rs. 20,000 0% 3% 10%

Rs. 30,000 to Rs. 40,000 0% 0% 0%

Rs. 40,000 & above 0% 0% 0%

COMPARATIVE ANALYSIS AMONG SANSUI,

SAMSUNG, LG PHILIPS AND SONYS NEW CUSTOMER

Last but not the least; I am going to compare New Sansui, Samsung, LG,

Philips and Sony customers who were going to buy or had just bought

particular companys product then. For this I went to the dealers (Raj

Electronics, Bharat Electronics, Sell World and Kalinga Sales) and after

taking the permission of Electronics, Sell World and Kalinga Sals) and

after taking the permission of dealer, I approached the Customers who

were going to buy or had just bought particular Companys product now

and I did the survey.


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Due to time shortage and restrictions by dealers, I did the survey

of only 30 customers in dealers shop and I got following findings fromquestionnaires.

After taking the first question i.e. how do you come to know about

the companies of which products or product are you going to buy?

I got the following response (in a form of bar chart) from customers

of Sansui (&), Samsung (7) and LG (7) as given below.

About Nupal Remedies

A company born from generations of continuous search for excellence in the field of unique life

saving herbal medicines, New Udaya Pharmacy and Ayurvedic Laboratories (NUPAL) wasestablished in the city of Cochin, Kerala, in 1960 by Sri N. K. Padmanabhan Vaidyar, who hails

from a well-known traditional Ayurvedic family and one of the few living recipients of

"Vaidyavachaspathy the utmost title in Ayurveda.

Sri N. K. P. Vaidyar spent the initial years of his life learning the principles (yogas) of

ayurveda and their applications, from manuscripts that were handed down by the great

masters. His thirst to find remedies for incurable diseases became an obsession, his youth was

spent in indulging in this obsession and was duly rewarded with a number of break-throughs

from time to time.

His commitment to reach these benefits to more people. pushed him to find a method of

packing these peerless formulations into mass distributable tabsule/capsule forms without

losing their effectiveness.NUPAL has succeeded in effectively combining the traditional knowledge handed down by

the great Masters with the latest modern technologies available to make Nupal products user

friendly. In short Nupal ensures that the rich time tested traditional methods of manufacturing

are strictly followed to the last T.

NUPAL the fruit of one mans dedication, hard work and commitment Sri N. K.

Padmanabhan Vaidyar - is growing from strength to strength. Started in a small way, the

company has shown phenomenal growth over the years. With a wide range of herbal

formulations, NUPAL can take pride in the fact that some of its speciality formulations are

peerless


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Products

With the clock striking the midnight hour on 14-15th August, 1947, India was 'toawake to freedom'. The Constituent Assembly to whom power was to be transferred

began its sitting at 11 pm with Smt Sucheta Kripalani singing Vande Mataram. It wasa historic and memorable occasion in the life of the Constituent Assembly.

After an address by the President, Jawaharlal Nehru made his now famous Tryst withDestiny speech. He called upon the members to take a solemn pledge to serve Indiaand her people.Long years ago, we made a tryst with destiny, and now the time comes when we shall redeemour pledge, not wholly or in full measure, but very substantially. At the stroke of the midnighthour, when the world sleeps, India will awake to life and freedom. A moment comes, whichcomes but rarely in history, when we step out from the old to the new, when an age ends, andwhen the soul of a nation, long suppressed, finds utterance. It is fitting that at this solemnmoment we take the pledge of dedication to the service of India and her people and to the stilllarger cause of humanity.

At the dawn of history India started on her unending quest, and trackless centuries are filled withher striving and the grandeur of her successes, and her failures. Through good and ill fortunealike she has never lost sight of that quest or forgotten the ideals which gave her strength. Weend today a period of ill fortune and India discovers herself again. The achievement we celebratetoday is but a step, an opening of opportunity, to the greater triumphs and achievements thatawait us. Are we brave enough and wise enough to grasp this opportunity and accept thechallenge of the future ?Freedom and power bring responsibility. The responsibility rests upon this Assembly, a sovereignbody representing the sovereign people of India. Before the birth of freedom, we have enduredall the pains of labour and our hearts are heavy with the memory of this sorrow. Some of thosepains continue even now. Nevertheless, the past is over and it is the future that beckons to usnow. That future is not one of ease or resting but of incessant striving so that we might fulfil thepledges we have so often taken and the One we shall take today. The service of lndia means theservice of the millions who suffer. It means the ending of poverty and ignorance and disease andinequality of opportunity. The ambition of the greatest man of our generation has been to wipeevery tear from every eye. That may be beyond us but as long as there are tears andsuffering, so long our work will not be over.

And so we have to labour and to work and work hard to give reality to our dreams. Thosedreams are for India, but they are also for the world, for all the nations and peoples are tooclosely knit together today for anyone of them to imagine that it can live apart.Peace has been said to be indivisible; so is freedom, so is prosperity now, and so also is disasterin this one world that can

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