Getting the Word Out About Your Cause

with Blogs, Podcasts & Social Networks

Presented by CAMEO

Instructor: Britt Bravo

Using ReadyTalk

Questions or comments?• Chat• Raise hand button• “Voice activated”

* 6 = Mute*7 = Unmute

Send your email by Chat if you would like a copy of the presentation.

Big Vision Consulting

• Strategic Consulting• Social Web Empowerment• Blogging• Podcasting• Career coaching

www.brittbravo.com

Agenda

• Blogs

• Podcasts

• Social Networks

Center for Financial Inclusion Blog at ACCION International

Events

Resources

Urban Sprouts Blog

Comments

Don’t be afraid of comments

Blogroll

NetSquared Community Blog

River Dancers Blog

River Dancers Site

Artizen Coaching

Life Unfolds Blog

Awaken Cafe

Awaken Café Blog

Blog Content

• What goal are you trying achieve?• Who are you writing for?• Who else is writing about the same topics?• What will the tone be?• Who will write it?• What images will you use?

Search for photos with a Creative Commons License

Tools

• Blogger.com• WordPress.com• TypePad• WordPress.org• MovableType.org• MovableType.com

Choosing Your Blogging Tool

• What features and functions do you need?

• What is your budget?

• What is your technical expertise?

• How soon does it need to go up?

• What is your “exit plan”?

Blog Management

• Comments: Make it easy and moderate

• Editing: Keep red pen use to a minimum

• Guidelines: Encourage creativity and consistency

Generating Community & Traffic

• Read and comment on other blogs• Have a blogroll• Link to other bloggers in your posts• Make commenting easy• Allow subscription by rss and email• Use images and multi-media in posts• Write titles people are searching for

Generating Community & Traffic

• Make it easy to share posts with others• Ask questions• Be opinionated• Host a contest• Participate in carnivals and memes• Invite guest bloggers to participate• Integrate your blog into other social networks

Tracking Tools

• Feedburner• Feedblitz• Google Analytics• Site Meter• StatCounter

• Technorati• Google Alerts• Google Blog Search• Twitter Search• PostRank

Tips

• The best person to blog, is the one who wants to blog.

• Keep a list of “bloggable” topics.

• Write titles people are searching for.

• Lists and how-tos are always popular.

Tips

• Make it easy to subscribe, comment, and share.

• Remember that people skim on the web.

• Include images with every post.

• Don’t sound like you know everything.

Idealist Podcast

Craigslist Foundation Podcast

Voices on Genocide Prevention Blog

UNICEF Podcast Landing Page

FIELD Project’s Practitioner Resources

Trainings as Podcasts

SBA Podcasts

KnitPicks

KnitPicks Podcast

The Process

• Record• Edit• Convert to MP3 (if not already)• Upload to hosting service• Publish• Promote• Track

Content

• What goal are you trying to achieve?• Who are you producing it for?• Who else is producing podcasts around the

same topics?• What will the format be?• How often will you post shows?• Who will produce it?• Will you use music? If so, from where?

Music

• Podsafe Music Network

• Opuzz

• Free AudioClips.com

• FlashKit

• Creative Commons’ OWL Music Search

Olympus DigitalRecorders

Zoom H2

MicroTrack II

Marantz PMD 660

Electro Voice 635A Microphone

LightSnake USB Microphone Cable

Logitech ClearChatPro USB Headset

Recording & Editing Software

* Sampler*

• Audacity (free & open source)• Garageband (free with Mac)• Ecamm Call Recorder for Skype (Mac)• Pamela for Skype (PC)• Cinch.blogtalkradio.com (Record by phone)• Conference call service (Record by phone)

Hosting

*Sampler*

• Liberated Syndication• OurMedia• PodBean• HipCast (can also use for recording)• Switchpod

Which Tools Should I Use?

• What kind of recording do you need to do?

• What kind of editing do you need to do?

• Do you want to host it on your site or elsewhere?

• What is your budget for the project?

• What is the level of staff expertise?

• Do you have access to technical support?

Promotion

• List in podcast directories• Provide subscription instructions• Repurpose transcripts in newsletter and blog• Share on Twitter and with social networks• List in email signature• Feature on home page• Create a landing page• Host contests• Ask listeners to contribute content• Join podcasting communities

Tracking

• Downloads• Feedburner• Comments• Google Alerts• Twitter Search

Tips for Getting Started

• Shoot for 25 min, or less (average commute time).

• Don’t submit to directories until you have a few shows posted.

• Intros and outros are an opportunity to promote your organization.

Tips for Getting Started

• Explain how to listen and subscribe to your supporters.

• Allow supporters to listen online as well as by subscription.

• Create a blog where you can post show notes.

Social Networking More Popular Than Email

“New stats from Nielsen Online show that by the end

of 2008, social networking had overtaken email in

terms of worldwide reach. According to the study,

66.8% of Internet users across the globe accessed

“member communities” last year, compared to

65.1% for email.”--Mashable

General Social Networks

Niche Networks

“White Label” Software

Top 25 Social Network Rank

Individual Presence

Organizational Presence

ACCION USA Facebook Page

ACCION USA Facebook Cause

ACCION USA MySpace Page

ACCION USA MySpace Cause

Jennifer Lee on Facebook

Right Brain Business Plan Facebook Page

Awaken Café on Facebook

Awaken Café on Yelp

Awaken Café on Twitter

Jennifer Lee/Artizen Coaching on Twitter

Global Girlfriend

Global Girlfriend/Stace Edgar on Twitter

LinkedIn

Kiva on LinkedIn

Kiva.org on LinkedIn

Tu Diabetes on Ning

Rural Learning Clusters

Knit Picks

Tips for UsingSocial Networks

• Go where your audience is.• Learn about the network’s culture.• Balance friending and being friended.• Balance talking and listening.• Reply to comments and messages.• Complete your profile

Tips for UsingSocial Networks

• Create a “friending” policy.• Welcome new users. Read their bios.• Use an authentic, personal voice.• Link to your other online presences.• Advertise social networking presence on your

website.

Measuring Impact

• Number of friends/followers• New members• Number of comments/messages/blog posts• Referrals back to website• Unique visitors (if platform allows tracking)• Donations/jobs• Relationships• Anecdotal

Social Network ROI Calculator

Additional Resources

Beth’s Bloghttp://beth.typepad.com/

We Are Mediahttp://www.wearemedia.org/

TechSouphttp://www.techsoup.org/

NTENhttp://www.nten.org/Huge conference (NTC) in San Francisco April 26-28

Additional Resources

Idealwarehttp://www.idealware.org/

NetSquaredhttp://www.netsquared.org/

Common Knowledgehttp://www.commonknow.comEvery Weds. For next 5 weeks free webinars on social networking

Diosa Communications

http://www.diosacommunications.com/

Additional Resources

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0Technologies to Recruit, Organize and Engage Youth by Ben Rigby

CauseWired: Plugging In, Getting Involved, Changing the Worldby Tom Watson

Here Comes Everybody: The Power of Organizing WithoutOrganizations by Clay Shirky

Big Vision Consulting

• Strategic Consulting• Social Web Empowerment• Blogging• Podcasting• Career coaching

www.brittbravo.com