1. Coca Cola Brittany Rashid A4531203

2. Target Audience 18-25 College students

3. The Idea Vine contest to be in Coca Cola commercial

4. Vine Promote Coca Cola Call to action Small attention spans Straightforward

5. Goals Use the hashtag #howirefersh Trending the hashtag and creating buzz Generate fan base

6. Performance Indicators Creation of content fans engage with Entertain current consumers and attract new consumers Sales

7. Tools Social media platforms

8. Facebook Tactics Facebook discussions/polls

9. Twitter Tactics Monitor what people are saying Promoted tweets Engage consumers

10. Budget 10 -10,000$ Winners= 100,000 10 -10,00$ Winners+ 10,000 vacation= 200,000 Billboard- 500,000 Promoted Tweets- 840,000.

11. Summary Social media tactics will create brand awareness Positive relationship between consumers and Coca- Cola