Top 5 on Conducting Research

By Brittany Herrington

#5 Review Multiple Sources

Don’t limit yourself to 2-3 sources when researching. Your results will be more conclusive the more you look into your topic. Do the Research!!!!

#4 Surveys

When giving surveys, provide them to a variety of

people, organizations, businesses, etc. This will

produce better results.

#3 Be Clear

Make sure your purpose for the research is clear and thatyou as well as others that participate understand the project.

#2 Using Focus Groups

• Remember that a focus group is usually 5-10 people (Stacks, 2002). Try to not over do it.

#1 Ethics

• Make sure you know your code of ethics before you begin your research.*Need a head start? Try these! 1. Public Relations Society of America 2. The International Association of Business Communicators

Looking more into ethics…

• Ethics is the difference between right and wrong. (Stacks, 2002)

• Ethics are unique to the person and can change depending on the

situation or place. (Stacks, 2002)

• Ethics is what a person lives by.(Stacks, 2002)

Reference

Stacks, D. (2002). Primer of Public Relations Research.