Gillette India LimitedDear Shareholders,Your Company’s continued focus on delivering innovations that touch and improve more lives, and prudent investments that allow us to serve more consumers, have resulted in another year of strong financial performance. As I share with you your Company’s annual performance for the Financial Year 2010-11, I take pride in the strong sales and volume growth that the business has seen across the three businesssegments of Oral Care, Personal Grooming and Portable Power.The FMCG industry is poised to grow between 10 to 12 per cent annually, and your Company has harnessed this momentum to achieve accelerated sales and share growth. I am happy to share that over the last 12 months, the Company has delivered more than 24% increase in sales as compared to last year. This has enabled the Board of Directors to recommend a dividend of ` 15 per Share for all the Stakeholders this Financial Year.This Fiscal Year, your Company made increased investments behind brand building initiatives, to be ableto achieve accelerated sales growth and make our products reach under-served consumers across India. For instance, India is the largest shaving market in the World in volume terms, but it is relatively low in value terms, thus displaying tremendous opportunity to reach more consumers through our products and marketing innovations. These steps are critical for category development and long-term growth of the Company, but impact margins and earnings in the short to medium term. This is a strategic choice that your Company is making, in line with its purpose-driven growth strategy and its commitment to deliver value to its Stakeholders.This Fiscal Year was marked by breakthrough innovations that aim to further enhance the value we provide to our consumers, especially the common man that continues to trust our brands. These innovations panned across the technologies as well as marketing communications behind our product propositions. A great example of this is Gillette, which made strategic and high investments in the Indian market behind the launch of Gillette Guard. A product designed specifically for the needs of the mid-to-low income Indian consumer, it provides a safe and affordable shave, at just ` 1 per shave. Within less than a Year since its launch, the product has ensured that Gillette strengthens its position both as a market leader and as a brand synonymous with cutting edging shaving innovations. Gillette Mach 3’s innovative marketing campaign ‘Shave India Movement’ also continued to win esteemed accolades for your Company, such as an unsurpassed two Silver Lions at the prestigious Cannes International Festival of Creativity.

Oral-B invested behind robust sales growth, that was driven by meaningful and consumer relevant innovations such as the Smile India Movement. The initiative partnered with over 10,000 dentists to provide free dental check-ups across the country, and garnered the support of over 10 million consumers who took a pledge to improve their oral hygiene. The initiative resulted in the highest ever share for Oral-B, as well as stronger equity as the ‘brands most dentists themselves use worldwide’ amongst Indian consumers.

As a Company, we continue to remain committed to our purpose of touching and improving the lives ofconsumers, in more parts of India and more completely. Inspired by this purpose, our signature SocialResponsibility Program in India – Shiksha – has nearly doubled its impact to reach 280,000 children andsupport over 140 schools in its 7th Year since inception. This Financial Year was marked by heightened support from our consumers as well as partners such as NGOs, retailers, media and other Stakeholders – thus enabling us to further the cause of building schools brick-by-brick. Our efforts towards environmental sustainability were also strengthened, with our Baddi and Bhiwadi plants reducing their environmental footprint further by effectively reducing CO2 emissions, energy & water consumption as well waste disposal. For instance, the Baddi plant is now a Zero Discharge plant with 100% of its waste being treated on site and it also now uses 100% hydro-electric power.

To conclude, I re-affirm your Company’s focus on delivering robust Financial Results, amidst an uncertain

economic climate that determines factors such as high input costs and consumer demand. I would like to thank all our employees for their outstanding performance and shareholders for their resolute trust in the Company.I look forward to your continued support and participation in the growth of the Company.

PERSONAL GROOMINGMach3, our premium Blades & Razors brand posted a strong double digit growth. This was aided bythe successful launch of the Gillette Mach3 TurboSensitive razor, aimed at the consumers havingsensitive skin thus enabling more consumers toexperience the ultimate comfort of Mach3. Duringthe year under review, Mach3 distribution increasedby 70,000 stores throughout India. The high doubledigit growth in Razor sales versus year ago, was onaccount of powerful marketing campaigns and razorplacement programs.

The Shave India Movement introduced in January2011 to launch the Mach3 Turbo Sensitive razorgenerated unprecedented brand awareness andtrial for the product. As a result of this, consumerawareness level has gone up as compared to previousFiscal. This also helped create a significant digitalinteraction (duplicated) through popular socialnetworking sites.

The personal care category of the male groomingbusiness includes pre-shave/post-shave products(shaving cream and gel) and deodorants. Thiscategory has performed very well with exceptionalvolume growth over the previous year.Gillette Guard, the Entry Level system that wasdesigned specifically for the consumers of lowincome market, in October 2010 continued to growthe consumer base of Gillette systems. The volumesales of Guard, after its successful launch, is morethan the combined volume sales of Vector and Mach3razors. Guard became the number one system razor(unit off-take) in just the second month of its launch.Guard has also become the fastest distributed B&Rbrand with a impressive distribution reach.

Annual Report 2010-2011The double edged blades’business recorded anexcellent value growthin double digits led byGillette Wilkinson Sword.Thus, the entire GilletteMale Grooming portfoliowitnessed a strong growthacross brands.Gillette India wins anEffectiveness Lion and 2silver Lion at Cannes AdFest:Your Company’s campaign“Women Against LazyStubble” has yet again won

an Effectiveness Lion atthe Cannes Ad Festival thisyear. This year’s campaign– Shave India Movement – Shave Sutra also won 2silver Lion’s at Cannes Ad Festival.

ORAL CAREOral-B toothbrushes had a strong year with strongdouble digits growth. This was driven by robustperformance of its products across price tiersfollowing fundamental brand building activities.Oral-B continues to grow across tiers. StrongCrossAction family promotions have helped Oral-Bcontinue to grow in the super premium tier segment.Oral-B 123 and Classic continue to lead ourgrowth in the premium tier by providing superiorpropositions to the consumer. Oral-B Shiny Cleanfurther helped strengthen its position in the mid-tiersegment. Multiple initiatives were undertaken toexpand Oral-B distribution, which also resulted inthe Brand being widely available to the consumersacross India.

Oral-B, which is the No. 1 toothbrush brand mostDentists use themselves Worldwide, [Based on surveysof a representative worldwide sample of Dentists carriedout for P&G] continued its partnership with Dentistsacross India, to promote oral health awareness foryet another year through its Smile India Movementinitiative. This campaign helped in improving thelives of consumers by offering them a free dentalcheckup close to their residence simply on thepurchase of an Oral-B toothbrush.

PORTABLE POWERDuring the year under review Duracell hasregistered strong growth while growing the alkalinesegment andhas been ableto successfullytrade upconsumers fromlower priced zincbatteries. Basebrand buildingactivities aredesigned togrow yourbrand’s equityand availability.We expect thatin the comingyear Duracell will be able to leverage consumerhabit changes behind strong high drain devicepenetration gains, where Duracell has a right towin. With increasing power needs, Duracell hasstrong growth potential to gain value and sharefrom Zinc.

MANUFACTURINGYour Directors have pleasure to inform you that

during the year under review, Bhiwadi and Baddiplants continued to perform at record levels. Our newinitiative called Integrated Work System (IWS), hashelped enhance overall factory/people capability. Asa result, plants delivered outstanding performance in

Gillette India Limitedall key measures such as Safety, Quality, Productivity,Cost etc. During the Financial Year your Company’sPlants delivered highest ever volume with a flawlesscustomer service.

In our pursuit of delivering best quality product toconsumers, Bhiwadi plant achieved 95% QualityAssurance Capability in the Company’s QAsystem audit.

Your Directors also have the pleasure to inform youthat the Baddi plant implemented a major initiativeof local production of Mach3 razors which is nowresulting in cost savings on being exported toEuropean Market.

CORPORATE SOCIAL RESPONSIBILITYShiksha: ‘ Heæ{siee Fbef[³ee lees yeæ{siee Fbef[³ee ’P&G’s focus on purpose-inspired growth drives us tonot only serve our consumers with superior productpropositions, but also truly touch and improve thelives of more consumers, more completely bycontributing towards the communities we operatein. This commitment is the purpose behind ourCorporate Social Responsibility initiatives ‘Shiksha’and the ‘Whisper School Program,’ that help childrenfrom lesser-privileged backgrounds access their rightto health and education.

P&G’s flagship Corporate Social ResponsibilityProgram ‘Shiksha’ is an integral part of our globalphilanthropy program – Live, Learn & Thrive,which currently reaches out to over 50 millionchildren annually. Now in its 7th year, Shikshaenabled over 280,000 lesser-privileged childrenwith access to good quality education by supportingsustainable and critical assets of schools. By the endof fiscal year 2011, Shiksha will be supporting over140 schools by interventions such as reactivatingdefunct Government schools, building new schoolsor enhancing education infrastructure at existingschools. Since its inception in 2005, Shiksha hasmade a cumulative donation of over ` 22 crorestowards helping children on the path to bettereducation. This is a result of the support from ourconsumers who participated in the Shiksha movementby buying P&G brands in the months of April, Mayand June 2011 and enabling P&G to contribute a partof the sales towards the cause. During the Financialyear ended June 30, 2011 alone, P&G India closedShiksha with the largest-ever contribution of` 5.6 crores in association with its partner NGOs,namely Save the Children India, Child Rights &You (CRY), Army Wives Welfare Association

(AWWA), Round Table India (RTI), amongst others.Each of Shiksha’s NGO partners focuses on a criticalapproach towards education, with NGO RoundTable India specializing in building educationalinfrastructure and supporting schools acrossIndia, NGO Save the Children laying emphasison the girl child via supporting the government’sKasturba Gandhi Balika Vidhyalayas, and the NGOsAWWA and NWWA serving the unique educationalneeds of differently-abled children of Naval andArmy Officers’ families. These activities togetherhelp Shiksha further its motto ‘ Heæ{siee Fbef[³ee lees yeæ{sieeFbef[³ee ’, and help us touch and improve the lives ofour consumers.

ENVIRONMENTAL SUSTAINABILITYEnvironmental sustainability is embedded in ourPurpose, Values, Principles, and our business. Inorder to improve lives, now and for generationsto come, we ensure that our products, packagingand operations are safe for employees, consumersand the environment. We ensure this with a focuson technologies, processes and improvements thatmatter for the environment. The manufacturingtechnologies we use are low emission and generatealmost 60% less emission than the local norms. WeStudents at the Shiksha supported Sankalp School inMumbai for differently-abled children of Naval families,run by the Navy Wives Welfare Association (NWWA)

Annual Report 2010-2011are committed to achieving the P&G global 2012goal of 20% reduction of our footprints. Complianceis an integral part of our business strategy – All ourproduct and formulations comply with Global andIndian regulatory requirements.

We aim at reducing waste at every step of thesupply chain, with a robust system that targetszero waste, including product shelf life. We seekto develop Sustainable Products, with an improvedenvironmental profile.

Moreover, we ensure environmental friendlypractices at our sites: These include reduction inpower consumption, optimal water consumption andeliminating excess use of paper by increasing the useof scanning. A good example is the hydro-electricenergy being used at our plant in Baddi with effortsunderway for extending this to other sites.

Review of Economic Scenario and impact of UnionBudget 2011The Economic Survey 2010-11 presented by the Hon’bleFinance Minister to the Parliament states that the Indianeconomy has emerged with remarkable rapidity from theslowdown caused by the global financial crises of 2007-09.The survey further states that notwithstanding the tightening ofmoney markets and moderate growth in deposits, the financialsituation remained orderly with a pick up in credit growth,

vibrant equity market and stable foreign exchange market.The survey further states that though the down side risks ofglobal events, particularly movement in prices of commoditieslike crude oil (exacerbated by the political turmoil in theMiddle East), remain, the Indian economy is poised to furtherimprove and consolidate in terms of key macroeconomicindicators.

The Union Budget 2011-12 was presented admist generallyoptimistic growth outlook with notable improvements inprivate savings and investment rates as well as a resumptionof private consumption demand. While highlighting thestrong and robust performance of the economy, the FinanceMinister struck a tone of caution with respect to a numberof challenges that the economy currently faces. Foremostamong all was the trend of inflation that originated withsupply bottlenecks but has become more generalized inrecent times. Overall, the policy prescriptions outlined inthe Budget sends a signal that the general direction inwhich the economy is headed is on course to deliver highgrowth and therefore does not warrant any significant coursecorrection.

Monsoon does play an important role on the economy of acountry like India. In India, agriculture provides around 70%of employment either directly or indirectly. This is the majorreason for the economic growth of India to depend on MonsoonSeason. If the monsoon is good, it boosts up the economy ofthe country and helps in maintaining GDP growth.

The FMCG Sector and Indian consumersIndia is one of the fastest growing markets in the world.According to some leading studies the total consumptionin India is likely to quadruple making India the fifth largestconsumer market by 2025. Urban India will account for nearly68 per cent of consumption growth while rural consumptionwill grow by 32 per cent by 2025. India ranks first in theNielsen Global Consumer Confidence survey released inJanuary 2011. As per leading studies more than 80 percent ofFMCG categories are growing faster in rural India as comparedto urban India. Not only are most categories growing fasterin rural markets than in urban, rural India’s contribution togrowth in these categories is significantly high. Rural India,mostly termed as “high opportunity” market, is no longer justan opportunity, but is now yielding results.

BUSINESS REVIEW:PERSONAL GROOMINGYour Directors are of the view that the personal groomingsector represents a sizable business opportunity for yourCompany. According to market research data, the Blades andRazors market alone is estimated at over `1400 crores, andabout 5.5 billion units in size.

ORAL CAREManual toothbrushes continue to dominate the Oral Care marketin India. According to market research data, the toothbrushmarket is estimated at over `1200 crores and growing at a rateof 10% per year.

PORTABLE POWER

The growing usage in the high and mid-drain devices like toysand cameras and increased purchasing power in India indicatea huge potential in the coming years for alkaline batteries andthus for Duracell.

Outlook and OpportunitiesThe Government’s continued focus on liberalization, tradefriendly policies and improvement in infrastructure haveresulted in a steady inflow of global investments into theIndian market. This, in turn, has translated into immenseemployment opportunities and a sustained economic boom.The disposable income has gone up and as a result peopleworking in old manufacturing sector as well as new emergingsectors such as BPOs, IT, ITES, retail etc. are open to investin their grooming needs. Organized retailing continues tomake progress in India and we expect it to continue tostrengthen in years to come, which in turn will benefit yourCompany.Cable television has penetrated in to the smallest of Indiantowns and has taken with it awareness of latest lifestyletrends and brands, which have become an aspiration formany consumers. This increased awareness coupled with theincrease in disposable incomes has translated into a desire to

Annual Report 2010-20119upgrade lifestyles through owning and using better qualityBrands. All this has positively impacted the brands of yourCompany.

Threats, Risks & ConcernsOne of the hurdles faced by your Company is that the marketis largely price driven as consumers do not perceive anybenefit in paying incremental price for a quality product. YourCompany has taken this as a challenge and has attempted toupgrade its consumers to better technology products throughvarious campaigns which have been successful.Some other barriers include low frequency of shaving, lowattention to oral hygiene habits, low priced but unhygienicbarbers and emergence of rechargeable batteries. The attemptto change lifestyles and spending pattern will be gradual,but your Company has achieved significant success in itsendeavors in this direction and will continue to address andovercome these issues.

Risk ManagementBusiness, Finance & Operational risksThe Company’s risk management policy is in line with theparent Company’s global guidelines on risk managementand as such adequate measures have been adopted by theCompany to combat the various risks including business risks(competition, consumer preferences, technology changes),finance risks (cost, credit, liquidity, foreign exchange)and so on. The Company has adopted a focused approachtowards risk management in form of a Corporate InsuranceProgram which has the goal of optimizing the financing ofinsurable risks by using a combination of risk retention andrisk transfer techniques. This program duly covers any risksrelating to business interruption resulting from propertydamage and legal liability resulting from property damage orpersonal injury.

The Company has in place a very stringent and responsivesystem under which all its distributors and vendors areassessed before being selected. Further, there exists a systemby which all distributors’ and vendors’ site and operations areperiodically reviewed by the Company for managing risks,if any.

Regulatory and Compliance risksYour Company operates within the letter and spirit of allapplicable laws. General compliance with legal requirementsis an important component of the Worldwide Business ConductManual and the same directs the following action from everyemployee:_ To obey all legal requirements at all times;_ To understand exactly what legal requirements apply tothe work function;_ To consult the legal personnel if there are conflictinglegal requirements in different jurisdictions;_ To strictly follow the directions from the legalpersonnel;_ To address and resolve, in a timely manner, any legalcompliance issues that have been identified;_ Absolutely no violation of any law;_ To immediately report any instance of violations to theLegal Dept.Your Company has set in place the requisite mechanism formeeting with the compliance requirements, periodic monitoringof compliance to avoid any deviations, and regular updationsto keep pace with the regulatory changes.

Security RisksYour Company has installed comprehensive security programsto protect employees and assets at all its offices and plants.Security measures are overseen by a specially designatedGlobal Security Manager – South Asia and a reputed securityagency has been appointed to guard our premises, throughscreening all visitors and items received inwards. There is alsoa system for continuous monitoring of security alerts acrossthe country. Training is regularly given to all security guardswho are on duty 24x7. Evacuation drills are conducted twice ayear. A global policy is in place to issue travel advisories to allemployees in case there is any adverse situation at any place inthe world. If the situation warrants, ‘travel bans’ are imposed.During the year under review no breaches or major accidentsoccurred at any of the Company’s Plants. Your Company hasinstalled the best of the security measures and processes toprotect its personnel and assets.

HR InitiativesThe Company operates in a highly competitive environmentvis-à-vis attracting the best talent for its operations andtherefore the human resources management has assumed vitalimportance in your Company. Your Company focuses onattracting, motivating and retaining the best talent. Its peoplesystems like recruiting, training, performance management

Gillette India Limited10and talent development are robust and competitive. As wehave been growing we are putting in place new HR programs

to ensure that the organization is geared up to deliverthe future.

Attracting Talent: Recruiting continues to be a key focus –Your Company has a well established campus recruitmentprocess that currently visits some of the top business schoolsand engineering campuses for both the summer internship andfinal hiring cycles. Over the years we have partnered closelywith the top institutes in India to establish P&G as a preferredemployer. Your Company runs function-wise pre placementtalks and activities to help students gain an understanding ofthe roles, responsibilities and the organisation to enable them tomake informed choices. Compensation and benefits is anotherkey part to attracting the best talent. Your Company’s benefitprograms are best in class giving it a competitive advantage.As a result, we continue to be chosen ahead of competitorsby students.

Developing Talent: Strong induction and training systems fornew hires is a key part of retention program. Your Companyallows new hires to handle responsibility and large rolesconsistent with their capability, thus allowing exposure todecision making and strategy. Clearly defined functionalcareer paths helps employees to plan their career goals andunderstand the skills needed to be built. Your Company’s annualperformance management system is very robust and clearlyassesses and differentiates amongst employees on the basis ofperformance and potential. Your Company leverages its size asa global organisation in giving employees the opportunity towork across regions and business units, as well as moving themto international assignments on a regular, planned basis. YourCompany is committed to providing meaningful, fast growing,international careers to employees and this is a key part of ourretention efforts. This year we also focussed on developingleadership capability at senior manager level through ‘Buildour Future’ training programme involving trainers from acrossAsia to ensure that our people have all the skills needed todeliver business and organization growth.

Your Company has been ranked among the “Top 1 mostpreferred employer” as per Nielsen Survey in our targetedcampuses. In the internal P&G survey, we continue to see highemployee engagement and scores on key indicators are amongthe highest in the P&G world. This year we will continue tofocus on building capability in all areas of the organization,and continue to work on initiatives to strengthen our employeeengagement both internally and externally.Employee and trade relations related developments are coveredin the Directors’ Report. The number of employees as onJune 30, 2011 was 683.

Internal Controls & their adequacyYour Company has robust Internal Controls and RiskManagement systems for achieving operational efficiency,optimal utilization of resources and compliance with localapplicable laws. Your Company has a strong system of InternalControls to ensure that all assets are safeguarded and protectedagainst loss and unauthorized use.

A system of Control Self Assessments (CSA) is in placefor managing risk, assessing controls in operational areas,

collating documented process, policies, evidences and proofsto identify, control weaknesses and initiate actions to mitigatethem.

During the year under review, the Global Internal Audit (GIA)group of P&G Asia performed Audits of major operationalareas of the Company. They undertook extensive tests andverified documentary evidence and shared their findings/issues to the Company’s top management for remediation.GIA also performed follow up audits of previous engagementfindings to assess that Control issues are fully remediated bythe Company.

The statements in the Management Discussion and AnalysisReport may be seen as forward looking statements. The actualresults may differ materially for those expressed or implied inthe statement depending on circumstances.

Series Sensitive Skin GelThe aftershave that refreshes and refuels.

Give your skin an inFusion of cool with Gillette Series After Shave Sensitive Skin Gel. It’s the perfectly crisp and clean way to refuel your sensitive skin after a great shave. Get ready to get cool, calm and collected.Gillette Series After Shave Sensitive Skin Gel is a non-greasy formulation made specifically for sensitive skin. Its gently-acting combination of moisturizers and skin calmers work to give your freshly shaved face a little bit a soothing TLC, while the deep penetrating cooling agents leave your skin feeling revitalized. Just rub it in after your shave or anytime you need a shot of long-lasting cool.

Cool Aftershave GelGillette Series Sensitive Skin Aftershave Gel is infused with gentle cooling agents that are quickly and easily absorbed to give your sensitive skin an immediate cooling sensation after you shave or anytime you want.MoisturizingNon-greasy hydrating emollients seal in your skin’s natural moisture barrier to eliminate that dry, tight feeling that can happen after you shave.Lightly ScentedClean, masculine scent that won’t overpower your cologne. Soothe and smooth. To enjoy an immediate soothing sensation after you shave, try Gillette HydraSoothe Aftershave Balm.

Fusion RazorAdvanced technology for proven shaving performance.

When you need to put your best face forward, why not get the powerful shaving technology of Gillette’s Fusion Razor? The Gillette Fusion Razor combines Gillette’s advanced shaving technology with sophisticated performance to deliver an exceptionally close and comfortable shave.You can take advantage of the 5-blade technology and gentle contouring Microfins standard on the Gillette Fusion Razor.

Enhanced Indicator LubrastripA thin strip that sits at the top of your razor, the Lubrastrip releases lubricants over time, providing great glide. Then when you’re no longer getting an optimum shave, it fades to white, indicating it may be time to change the blade.5 Blade Shaving Surface TechnologyFeatures blades spaced closer together than Gillette Mach 3 to help reduce pressure, State-of-the-art Gillette Fusion Razor blade technology delivers a closer, more comfortable shave compared to Gillette Mach 3 razors. And a better shave means better looking, better feeling skin.15 microfin comfort guard for more comfortA flexible Comfort Guard with 15 Microfins helps deliver an extremely close, comfortable shave by gently stretching the skin, while an integral Precision Trimmer is a perfect tool for shaving those tricky spots, like under your nose, and around facial hair and sideburns. With a razor this comfortable, your skin will end up feeling as smooth as you look.

MACH 3 TURBO SENSITIVEThe power of comfort and performance.

New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer, comfortable shave with less irritation3 – even on the most sensitive areas of the face. This new razor features advanced triple-blade technology, combined with an enhanced green Lubrastrip (Turbo) with Aloe Vera that provides more lubrication to help the blades glide easily over the skin with less irritation

Enhanced Lubrastrip with Aloe Vera provides more lubrication to help the blades glide easily over the skin during the shave:

Gillette MACH3 Sensitive provides a smooth, comfortable shave by delivering water-soluble lubricants to the skin. Compared to Gillette MACH3, the Gillette MACH3 Sensitive Lubrastrip with Aloe Vera has an improved formula that gradually wears away during shaving, allowing the lubricants “trapped” in the green stripe to be released. This design also features a second white lubricating stripe that wears at a much slower rate, helping to maintain optimal shaving geometry as the stripe erodes away. The combination of improved formulation and design results in more lubricants being delivered over a longer time period than Gillette MACH3.Individual spring-mounted blades to shave smoother and more comfortably:

Gillette MACH3 Sensitive features special comfort-coated blades. Each blade is individually spring-mounted to automatically adjust and respond to the curves of the face, and to different levels of shaving pressure and skin variations.Microfins

In front of the first blade on each cartridge is a row of soft, flexible mircofins that help stretch the skin, positioning the hair so that the three blades can shave progressively closer with incredible comfort..

Mach 3 Turbo RazorTurbo Charged Performance.

Switch your shave into overdrive. The Gillette Mach 3 Turbo razor combines sophisticated shaving technologies that work together as a manual system to deliver a close, comfortable shave. Turbo charge your style and make shaving a high performance activity. The Gillette Mach 3 Turbo razor combines Gillette’s 3 Blade Shaving Technology with Anti-Friction blades that gently glide over your. Its pivoting razor head with 10 Microfins follow every contour on your face for outstanding comfort and closeness. A lubricating strip on the razor head gradually fades to white, to indicate when you are no longer getting an optimal shave. The Gillette Mach 3 Turbo razor: The triple threat.

PowerGlide SmoothnessGillette’s 3 Blade Shaving Surface Technology with Anti-Friction razor blades gently glides across your face with incredible shaving ease and outstanding facial hair removal. With a shave this smooth, comfort is a slam-dunk.Pivoting PrecisionA forward-pivoting razor head with 3 progressively spaced blades and 10 Microfins on the cartridge helps deliver a smooth shave by gently following every curve of your face. A razor this comfortable will keep you on top of your game.Ultimate SensitivityThe Indicator® lubricating strip releases more lubrication over time giving great razor glide and adding to shaving comfort. The green stripe fades with use to signal when you may no longer be getting an optimal shave. A close comfortable shave means you can put your best face forward.*vs. MACH 3

Fusion HydraGel Sensitive Shave GelThe soft touch for sensitive skin.

Shaving can be tough on sensitive skin, unless you have the comforting protection of Gillette Fusion Sensitive HydraGel. Its deep, rich formula of hydrating emollients and lubricants softens facial hair and protects even the most sensitive skin while you shave. So a close shave is also a comfortable shave. Designed to partner with the Gillette Fusion shaving systems.

Softens Facial HairOur shaving gels contains Glycerine and beard-hydrating agents to soften hair and dramatically reduce the cutting force*. This means less hair tugging and resistance, for a comfortable shave*Vs. Traditional shaving cream and shaving foamSmooth Glide Shaving

Lubricating ingredients, with Glycerine and Lubrajel Oil, soften hair and condition skin to deliver a smooth razor glide and a shave that’s close and comfortable.Reducing Razor BumpsMost common in people with curly hair, razor bumps and ingrown hairs happen when beard hairs grow back into the surface of the skin, resulting in redness, inflammation or bumps that often resemble pimples. Learn the truth behind common misconceptions about razor bumps, and the shaving tips in our How to Shave section.

Fusion HydraGel Pure and Sensitive Shave GelThe natural choice for those with more sensitive skin – with no added dyes or fragrances

Gillette Fusion Pure and Sensitive HydraGel shave gel gives your skin an overall smooth look. Its unique combination of hydrating emollients and lubricants softens facial hair, protecting your sensitive skin while you shave. Plus, it doesn’t contain any dyes or perfumes, which can irritate your skin. Make shaving a pure pleasure with Gillette shave gel. Designed to partner with the Gillette Fusion shaving systems.

Pure Comfort ShavingGillette Fusion HydraGel Pure and Sensitive Shaving gel, with Aloe and Vitamin E, has no added dyes or special fragrances. It’s Gillette’s HydraGel and your choice for pure shaving comfort.Smooth Glide ShavingLubricating ingredients, including Glycerine and Lubrajel Oil, soften hair and condition skin to deliver a smooth razor glide and a shave that’s close and comfortable.Protection For Your ShaveIf you experience razor burn or nicks and cuts when shaving, check out our How To Shave section for shaving tips.

Fusion HydraGel Moisturizing Shave GelFor smoother glide and softer skin.

Gillette Fusion Ultra Protection HydraGel, with glycerine and lubrajel, helps give a moisturized shave. Three premium lubricants actually soften your hair to give you a shave that’s extremely smooth. Give it a try, and lose the dry. Designed to partner with the Gillette Fusion shaving systems

MoisturizingGillette Fusion Ultra Protection Shave gel with Glycerine and lubrajel includes lubricants actually soften your hair to give you a shave that’s extremely smooth.Smooth Glide ShavingLubricating ingredients, with Glycerine and Lubrajel Oil, soften hair and condition skin to deliver smooth razor glide and a shave that’s close and comfortable.Reducing Razor BumpsMost common in people with curly hair, razor bumps and ingrown hairs happen when beard hairs grow back into the surface of the skin, resulting in redness, inflammation or bumps that often resemble pimples. Learn the truth behind common misconceptions about razor bumps, and the shaving tips in our How to shave section.

Series Conditioning Shave GelFor a shave that hydrates.

Lock in moisture and lock into a great shaving experience. Gillette® Series Conditioning Shave Gel with glycerine and gentle emollients and lubricants give you the one-two combination of moisture-rich conditioning and a comfortable shave.

Moisture-RichGillette Series Conditioning Shave gel contains Glycerine, helping your skin looking healthy and vibrant.Smooth Gliding ShavingHigh grade emollients and lubricating ingredients including Glycerine and Silica, hydrate and moisturize to enhance razor glide. So you get a smooth and comfortable shave.Protection For Your ShaveTriple Protection formula protects against nicks, redness and tightness, so you get an incredibly smooth shave.

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Series Extra-Comfort Shave GelThe perfect balance of comfort and conditioning.

Get your shave working for you in more ways than one. Gillette® Series Extra-Comfort Shave Gel with beard softening jojoba oil softens and conditions a heavy beard. Its formulation enhances razor glide to deliver a shave that’s smooth, close and ultra comfortable.

Ultra BalancedGillette Series Extra-Comfort Shave Gel's rich formula with Jojoba Oil and extra lubricants absorbs easily to soften facial hair.Smooth Gliding ShavingHigh grade emollients and lubricating ingredients including Glycerine and Silica, hydrate and moisturize to enhance razor glide. So you get a smooth and comfortable shave.Protection For Your ShaveTriple Protection formulation protects your skin against nicks, redness and tightness so you get an incredibly smooth, comfortable shave.

Series Conditioning Shave GelFor a shave that hydrates.

Lock in moisture and lock into a great shaving experience. Gillette® Series Conditioning Shave Gel with glycerine and gentle emollients and lubricants give you the one-two combination of moisture-rich conditioning and a comfortable shave.

Moisture-RichGillette Series Conditioning Shave gel contains Glycerine, helping your skin looking healthy and vibrant.Smooth Gliding ShavingHigh grade emollients and lubricating ingredients including Glycerine and Silica, hydrate and moisturize to enhance razor glide. So you get a smooth and comfortable shave.Protection For Your ShaveTriple Protection formula protects against nicks, redness and tightness, so you get an incredibly smooth shave.

Series Sensitive Skin Shave FoamShave with the soothing touch of Aloe.

Get close and comfortable with Gillette® Series Sensitive Skin Shave Foam. The formulation, with aloe, provides for a shave that gently soothes and surprises. Formulated with rich emollients and lubricants to deliver astonishing razor glide and help protect your skin for a smooth shave. You get a shave that’s comfortably close and skin that’s satiny smooth.

Smooth Gliding ShavingHigh grade emollients and lubricating ingredients, including Glycerine and Silica, hydrate and moisturize to enhance razor glide and deliver a smooth, comfortable shave.Tips for Sensitive SkinIf you experience razor burn or nicks and cuts when shaving, here are some shaving tips on how to manage your sensitive skin and start enjoying a smoother, more comfortable shave.Reducing Razor BumpsMost common in people with curly hair, razor bumps and ingrown hairs happen when beard hairs grow back into the surface of the skin, resulting in redness, inflammation or bumps that often resemble pimples. Learn the truth behind common misconceptions about razor bumps, and the shaving tips in our How to Shave section.

Series Conditioning Shave FoamFor a shave that hydrates and skin that radiates.

Lock in moisture and lock into a great shaving experience. Gillette® Series Conditioning Shave Foam releases the hydrating essence of glycerine to condition your skin while you shave. Its gentle emollients and lubricants give you the one-two combination of moisture-rich conditioning and a comfortable shave.

Moisture-RichGillette Series Conditioning Shave foam with cocoa butter helps keep in moisture and keep your skin looking healthy and vibrant, even during those winter months.Smooth Gliding ShavingHigh grade emollients and lubricating ingredients including Glycerine and Silica hydrate and moisturize to enhance razor glide and deliver a smooth, comfortable shave.Tips for Tight SkinHow you prepare for or finish you shave can play a big role in having dry or tight skin. Check out our How to Shave section for step by step instructions.

Classic Regular Shave FoamThe shaving cream of the crop.

Go ahead and get foamy with the rich, creamy lather of Gillette Foamy Regular Shave Foam. With an extra thick consistency for a shave that’s smooth and comfortable. The blade simply glides across your face. Just spread it on, shave with ease, and rinse clean to reveal skin that’s soft to the touch.

Comfort Glide SmoothGillette Foamy shaving products feature Gillette Comfort Glide Formula™ - including Glycerine to hydrate and special lubricants to enhance razor glide for a smooth, comfortable shave.Easy Spread, Easy RinseExtra rich, creamy lather spreads evenly and rinses easily to leave skin feeling soft and smooth.Tips for Fighting Dry SkinHow you prepare for or finish your shave can play a big role in having dry or tight skin. With our easy to follow, step-by-step video tutorial you’ll learn everything you need to know about getting a close, comfortable shave without irritation.

Classic Sensitive Skin Shave FoamShave foam for sensitive skin.

Gillette Foamy Sensitive Skin Shave Foam. Simple. Honest. Classic. The lightly fragranced for Sensitive Skin lather spreads easily and rinses clean for that Foamy shave men have enjoyed for generations.

More ConditioningGillette Foamy Sensitive Skin Shave foam helps to moisturize your skin and protect against irritation.Comfort Glide SmoothGillette Foamy shaving products feature Gillette Comfort Glide Formula™ - including Glycerine to hydrate and special lubricants to enhance razor glide for a smooth, comfortable shave.Tips for Fighting Dry Skin How you prepare for or finish your shave can play a big role in having dry or tight skin. With our easy to follow, step-by-step video tutorial, you’ll learn everything you need to know about getting a close, comfortable shave without irritation.

Classic Lemon-Lime Shave FoamA fresh burst of lemon and a smooth hint of sublime.

Meet the ultimate citrus cooler. Gillette Foamy Lemon-Lime Shave Foam leaves your skin feeling fresh and radiant, with a subtle burst of lemon-lime scent. Enjoy its thick, extra rich, creamy lather for a shave that’s as fresh as the great outdoors.

Lemon-Lime ScentedGillette Foamy Lemon-lime shaving foam is infused with the clean fresh fragrance of lemons and limes.Comfort Glide SmoothGillette Foamy shaving products feature Gillette Comfort Glide Formula™ - including Glycerine to hydrate and special lubricants to enhance razor glide for a smooth, comfortable shave.Tips for Fighting Dry Skin How you prepare for or finish your shave can play a big role in having dry or tight skin. With our easy to follow, step-by-step video tutorial, you’ll learn everything you need to know about getting a close, comfortable shave without irritation.

IntroductionThe number of men who shave with Gillette worldwide is more than 600 millionThere is no right or wrong way to shave, but you can get a closer, more comfortable shave

PrepareBegin your shave by:Cleansing your face and neckBar soaps can may dry out your skin and cause irritationUse a wash or scrub to help buff away oil, dirt, and dead skin cells that can mat down your hair and block your razor's pathHydration is also key:Hydrating not only opens pores to help cleanse your skin, but also softens your hair, making it easier to cutA hot shower is ideal; however, if simply washing at a sink, hydrate your face and neck in warm water for up to 3 minutes

Use a non-drying shave gel, such as Gillette Series Shaving Gel:Use slow circular motions to cover all the areas you shaveThe application creates a protective blanket that helps lock in moisture and soften facial hair, resulting in smoother razor glide and less tugging of the hair for a more comfortable shaveIf you have sensitive skin, let the shave gel soak in for as long as possible—this softens your hair even more and helps further lessen the effort needed to remove it» Get info about Gillette Shave GelsFor closeness and comfort, use an advanced, multi-blade razor, such as MACH3 Turbo:Make sure you have a sharp blade in place to avoid nicks and skin irritationIf you are unsure of how to identify a dull blade, see if your razor has an indicator strip, which fades to white when you are no longer getting an optimal shave

RelaxGo easy when shaving:Use light gentle strokesApplying too much pressure can lead to skin redness, irritation, or nicksLet the razor do the work, not you» Get info about MACH3Pull your skin taut:Doing this creates a more consistent shaving surface for your razorRinse your blade under warm water frequently:Doing so prevents blade build-up on edges and cartridge and results in better glide and more comfortShave with the growth first:If necessary, go against the grain, for a closer shave

To determine which way your hair grows, before starting your shave, rub your hand over your face and neck—if you feel resistance, you’re going against the grain

Tricky AreasLeave your chin and around your lips for later on in your shave:These are the toughest to reach and most vulnerable areasLetting shave gel soak in longer on these areas, softens your facial hair even further, making it even easier to cut, for a closer, more comfortable shaveThe hairs on your lip area can be especially tricky—try curling your top lip over your teeth, this stretches the skin and helps you reach these hairs with less effort

Trim & ShapeGet a clean finish to your shave by:Trimming directly under your noseShaping your sideburnsTo make sure your sideburns are even, use your fingers or parts of your face, such as your earlobes, as guides.

ProtectAt the end of every shave:Rinse your razor thoroughly and shake off excess waterDo not wipe blades or bang your razor against the sink, as this can damage the fine shaving edgeStore your razor in its organiser to protect your blade between shavesRinse your face and neck with cool water:Doing so closes pores for better-feeling skinOnce finished, gently pat dryUse a hydrating after shave, such as a Gillette After Shave:Gillette After Shaves are unique, non-greasy formulas infused with special cooling agents, moisturisers, and skin calmersDeveloped to be quickly and easily absorbed by the skin, Gillette After Shaves help refresh and seal in the skin's natural moisture barrier for a comfortable feel and smooth look» Get info about Gillette After Shaves