broadband from federal perspectives to local impact
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Broadband From Federal Perspectives to Local Impact. Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project. Internet and Broadband Revolution. 70%. 66%. Year-to-year % change in broadband adoption. Trends in Home Broadband Adoption. - PowerPoint PPT PresentationTRANSCRIPT
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PewInternet.org
BroadbandFrom Federal Perspectives
to Local Impact
Missouri Broadband Summit October 27, 2010Jefferson CityLee Rainie: Director, Pew Internet Project
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Internet and Broadband Revolution
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70% 66%
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Year-to-year % change in broadband adoption
10/5/2010 5Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey
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Demographic factors correlated w/ broadband adoption
Positive correlation(in order of importance)
Negative correlation(in order of importance)
Household income of $75,000 or more per year
Having high school degree or less
College degree Senior citizen (age 65+)
Parent with minor child at home
Rural resident
Married or living with partner
Disabled
Employed full time African-American
Source: Pew Internet Project, April 2009 tracking survey10/5/2010 7Trends in Home Broadband Adoption
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Wireless Revolution
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Cell phone owners – 85% adults
96% 90% 85%
58%
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Mobile internet connectors – 57% adults
62% 59% 55%
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New cell and wireless realities• More than 2/3 of adults and 3/4 of teens use the cloud• Web vs. apps struggle: 35% have apps; 24% use apps• Features used by cell owners– 76% take pictures– 74% are texters (text overtakes talk in frequency in 2009)– 39% browse internet– 34% are email users– 34% record videos– 34% play games– 33% play music– 30% are IM-ers– 7% participate in video calls
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Digital divides shrink
• 34% of Americans have used the internet on handheld– Among all non-adopters, 14% have accessed
internet on cell– Among African American non-adopters, 20% have
done this– Among Hispanic non-adopters, 25% have done
this
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Social Networking Revolution
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How do you convince non-users to adopt broadband?
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By the numbers: Who’s not online?
21% …of American adults are not online
34% …have some past or current contact w/ internet
10% …want to use the internet in the future
61% …would need assistance getting online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 17Trends in Home Broadband Adoption
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Relevance & digital literacy are primary factors for not going online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 19Trends in Home Broadband Adoption
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The “value” proposition: Jobs + continuing education
10/5/2010 20
Jobs Health
Learning Govt. News My
community
Source: Pew Internet Project, May 2010 tracking survey
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Social media as a “hook” for seniors
• Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility
• Renewed connections can provide a support network for people nearing retirement or beginning a new career
• Those with a chronic disease are especially likely to reach out for support online
• Social media bridges generational gaps and provides a shared space for interactions
10/5/2010 25Trends in Home Broadband Adoption
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National purposes paradox:Great apps, not much outcomes evidence• Health care• Education• Energy and the environment• Economic opportunity• Government services• Civic engagement• Public safety
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Thank you!