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Broadband Stimulus Initiative: Broadband Solutions for Service Providers

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Page 1: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Stimulus Initiative: Broadband Solutions for Service Providers

Page 2: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Solutions Page II

Table of Contents

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Broadband Stimulus Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

What Does ARRA Mean to Me? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Grant Writing Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Service Provider Opportunity for Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Success with Cisco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Cisco Solution Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Solution Architectures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

FTTH and Broadband Aggregation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Cable Architectures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Wireless Architectures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Services and Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Cisco Capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Partners and Channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

For more Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Page 3: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Stimulus Initiative: Broadband Solutions for Service Providers

Broadband Solutions Page 1

Executive SummaryThe American Recovery and Reinvestment Act (ARRA), otherwise known as the Economic Stimulus Act, was introduced in February 2009. By including broadband stimulus packages, this Act creates a unique opportunity to expand broadband services into rural communities that would otherwise be unserved. This also means hundreds of thousands of new jobs on the horizon. With this shift comes the need for service providers to take another look at the competition, application processes, network build-out, and design. Cisco understands this and is prepared to offer its customers the total support package: next-generation broadband solutions, complete network and services support, financing and grant appli-cation assistance, cross-industry knowledge, and proven relationships with partners in public and private entities. Cisco is positioned to take you where you need to be today.

Broadband Stimulus OverviewIn this economic climate, job creation and retention are hot topics. According to the 2007 study “The Effects of Broadband Deployment on Output and Employment: A Cross-Sectional Analysis of U.S. Data,”* there is a strong correlation between broadband growth and the number of new jobs available. It estimates that a 1 percent increase in broadband pene-tration could create 293,000 more jobs – and the benefits of broadband do not stop there.

Just last month, The Information Technology and Innovation Foundation (ITIF) published “The Need for Speed: The Importance of Next-Generation Broadband.”** It confirms that deploying next-generation broadband to 80 percent of U.S. households would create approximately two million new or retained direct and indirect jobs.

**Crandall, Robert, William Lehr, and Robert Litan. “The Effects of Broadband Deployment on Output and Employment: A Cross-sectional Analysis of U.S. Data.” Issues in Economic Policy 6 (2007).** Ezell, Stephen, Robert Atkinson, Daniel Casastro and George Ou. “The Need for Speed: The Importance of Next-Generation Broadband Networks.” The Information Technology and Innovation

Foundation Mar. 2009.

Page 4: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Solutions Page 2

Figure 1. Job Growth

What Does ARRA Mean to Me?The ARRA is a US$787 billion package aimed at creating jobs and increasing economic efficiencies by spurring technological advances in science and health. Of this amount, $7.2 billion is targeted for broadband loans, loan guarantees, and grants. $4.7 billion of this is to be administered by the National Telecommunications and Information Association (NTIA), and the remaining $2.5 billion is to be administered by the Rural Utility Service (RUS).

Here’s a breakdown:

NTIA was awarded $4.7 billion to fund the Broadband Technology Opportunities Program (BTOP), of which over $3.7 billion is specifically allocated for broadband grants. The pro-gram focuses on improving broadband access in unserved and underserved areas.

In awarding any grant, NTIA must do the following, to the extent practical (Table 1):

Table 1. Priority Considerations for NTIA

Priority Considerations

Determine the grant will increase affordability, subscribership, or service to the greatest population of users in the area.

Determine the grant will provide the greatest broadband speed possible to the greatest population of users in the area.

Ensure funding will be used to stimulate the demand for broadband, while improving access and use of broadband by public safety agencies.

Ensure all grants are made before September 30, 2010, and will be finished within two years of the award.

Ensure the federal share of any project does not exceed 80% unless applicant specifi-cally petitions the NTIA for a waiver demonstrating financial hardship.

RUS received $2.5 billion targeted for distance learning, telemedicine, and broadband. This is to be used for grants, loans, and loan guarantees; and 75 percent of the funding must target rural communities that are without sufficient broadband and qualify for economic development.

3,500,000

0

5000,000

1,000,000

1,500,000

2,000,000

U.S

. Job

Gro

wth 2,500,000

3,000,000

1 2 3 4 5Percentage Increase in Broadband Penetration

6 7 8 9 10

Page 5: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

In awarding any grant, RUS will give priority to those who meet the following criteria (Table 2):

Table 2. Priority Considerations for RUS

Priority Considerations

Projects that create choice of more than one provider

Projects in unserved areas

Prior Rural Electrification Act borrowers

Projects that are fully funded

Grant SupportUnderstanding the American Recovery and Reinvestment Act (ARRA) can be a bit over-whelming and often requires a solid understanding of the funding landscape. Even the most experienced organization can benefit from getting help in deciphering the loan and grant programs. Cisco has partnered with a premier grant expert to provide a range of services that can help our selected customers in every aspect of the grant process. This includes grant identification and updates, one-on-one consultation sessions, ongoing help desk support, and customized grant overviews.

If you have been qualified to receive Grants Office support, Cisco will sponsor a one-on-one consultative session with Grants Office, LLC. Grants Office is a Rochester, NY-based company with over 14 years of experience in all facets of grant seeking and proposal development. The consultation will provide you with access to a grants professional with expertise in the ARRA broadband funding opportunities.

This consultative session will assist you in identifying and understanding the key compo-nents to the funding opportunities, and help you determine:

• How well your project fits the guidelines of the ARRA programs

• What aspects of your project should be highlighted in your proposal

• Any shortcomings of your project and how you can overcome them

• Necessary steps to take prior to submission

• Answers to any questions you have

Following the session, Grants Office will 1) provide you with a “Project Assessment and Next Steps Report” to recap and summarize the discoveries from the consul-tative session and 2) provide a list of steps to be com-pleted for a successful proposal.

Service Provider Opportunity for Growth These broadband stimulus programs represent an unprecedented opportunity to improve the economic vitality of unserved and underserved communities throughout the United States. This program will offer incentives to create and implement next-generation broadband networks. As a result, this work will undoubt-edly serve as a foundation for future applications and ser-vices that will increase quality of life and boost economic growth for years to come.

Broadband Solutions Page 3

For Service Providers, this

represents a unique time to

fund out-of-market expansion

into adjacent communities

while increasing customer

base and revenue streams.

Page 6: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

For service providers, this represents a unique time to fund out-of-market expansion into adjacent communities while increasing customer base and revenue streams. With that opportunity comes a set of challenges for service providers, and Cisco is ready and prepared to help you meet them.

Designing and deploying broadband network expansion projects, in the time frames required by the NTIA and RUS, can pose challenges for service providers who may lack technical resources. All applicants may need to be flexible and consider alternative business models and partnerships with other institutions. Though this may create another level of complexity, it may also ensure that the application best addresses NTIA and RUS priorities, and has the greatest chance for commercial success.

It’s important to note that the application process and selection criteria are still being defined. Even so, service providers who offer the greatest broadband capability to the most people, and are savvy in the application process – while still adhering to NTIA and RUS principles – will have the greatest chance of their success in the application process.

For the 2.5-GHz EBS spectrum holders, the FCC defines “substantial service” as that which is “sound, favorable, and substantially above a mediocre level which may minimally warrant renewal.” If substantial service standards are not met by May of 2011, the FCC can take back any and all frequencies not meeting the requirements. Given the current economic conditions, industry consolidation, and looming build-out deadlines, this is certainly a disadvantage and must be addressed.

Lastly, projects that are matched by a higher percentage of private funds will be more favorably considered.

Success with CiscoService providers have a myriad of choices when considering broadband partnerships for stimulus-targeted broadband projects. Choosing the right partner is extremely critical to ensuring commercial success and future viability of your project. Key considerations need to include: financial stability and grant application support, breadth of broadband offerings, deep industry knowledge, and experience with greenfield and brownfield deployments, particularly in rural markets.

Cisco offers comprehensive support for its next-generation broadband solutions – from application support, deal structuring, and financing, to network design, implementation, and support services. Cisco brings deep industry knowledge and a foundation from which innovative partnerships and business models can be explored. Table 3 lists some benefits that can set your organization apart in the grant application process.

Table 3. The Cisco Advantage

Keys to Success Cisco

Full suite of home and office broadband solutions: headend, transport, outside plant, end-user customer premise equipment (CPE)

ü

Over 30 years of broadband experience ü

Industry leader in technical services ü

Proven success in design, development, and deployment of next-generation broadband infrastructure

ü

Grant application support ü

Deep vertical industry knowledge for stimulus partnership consideration ü

Financing at favorable rates with Cisco CapitalSM ü

Financial stability ü

Broadband Solutions Page 4

Cisco brings deep industry

knowledge and a foundation

from which innovative partner-

ships and business models

can be explored. Benefits

such as these could set your

project apart in the grant

application process.

Page 7: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Cisco Solution OverviewSolution ArchitecturesCisco’s solutions help enable service providers to build offerings across multiple service types. The basis of all of these solutions is the IP Next-Generation Network (IP NGN). The flexible, modular architecture of the IP NGN helps enable providers to lower operating costs while increasing the speed of service deployment.

Figure 2. The IP NGN

Cisco’s leadership in IP routing, switching, and optical is the basis of the IP NGN. Our suite of IP products, including the Cisco CRS-1 Carrier Routing System; Cisco 7600, ASR 9000, and ASR 1000 Series routers; and the Cisco ONS 15454 multiservice platforms, helps enable operators to move IP traffic across their networks at gigabit speeds while differen-tiating traffic types and maintaining a high quality of service. The solutions most relevant to the broadband stimulus initiative are:

• Fiber to the home (FTTH) and broadband aggregation

• Cable architectures

• Broadband wireless

FTTH and Broadband Aggregation ArchitecturesCisco helps provide first-mile Ethernet access in FTTH deployments with the Cisco ME 3400 and ME 4500 Series Carrier Ethernet switches. Cisco also enables scalable, cost-effective aggregation and transport within a service provider’s market with its Cisco 7600 Series and Cisco ONS 15454 DWDM platforms.

Broadband Solutions Page 5

Intelligent Networking

TransportNe

two

rkLa

yer Customer

ElementAccess/

AggregationIntelligent

EdgeMultiservice

Core

Se

rvic

eLa

yer

ServiceExchange

Open Frameworkfor Personalized

“Any Play” Delivery(any service,

to any device,to any location)

Ap

plic

atio

nLa

yer

Tele-Presence

CollaborationPresence-

BasedTelephony

WebServices

MobileApps

IPContactCenter

SelfService

Billing

Mobility

PolicyIdentity

Page 8: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

To reach subscribers with other access technologies such as ADSL2+, VDSL, or PON, the Cisco ME 3400 and ME 4500 Series platforms provide cost-effective Ethernet aggrega-tion in remote locations. These platforms give carriers the ability to build carrier-class, geographically dispersed Layer 2 access domains using Resilient Ethernet Protocol (REP) technology.

Figure 3. FTTH Access and Aggregation Network

As there is a need to further aggregate subscriber traffic, service providers can take advantage of the feature-rich capabilities of the Cisco 7600 Series platform to build an industry-standard Multiprotocol Label Switching (MPLS) core transport infrastructure. This helps the service provider to collect the access network traffic and aggregate it onto a common network. This network can support today’s mixture of voice, video, and high-speed data services with the ability to scale to whatever tomorrow brings.

Cable ArchitecturesCisco offers an industry-leading approach to cable system design with a single, converged network architecture that combines integrated video, voice, and Internet service (Figure 4). This enables cable operators to offer tiered packages of services to their business and residential subscribers. With a single converged network, operators can more rapidly deploy new advanced services while reducing operating costs.

Figure 4. End-to-End Next-Generation Cable Network

Broadband Solutions Page 6

TheInternet

Access Network(1G–10G)

CiscoME 3400

Cisco7600

Cisco7600

IP/MPLSAggregation Network

(10 GE)

National Data Center

Voice Complex

Video Complex

Network Mgt Complex

IP Security Complex

HybridFiber-

Coaxial(HFC)

CMTS Cisco 4500 orCisco 7600

Cisco 7600

Cisco7600

Cisco 7600

Cisco CRS-1 Cisco CRS-1

Cisco CRS 1

Cisco CRS-1

Cisco CRS-1Cisco 7600 or

CRS-1

Cisco QAM

Cisco Set-Top Box

Cisco ISR Router

Home/Small OfficeAccess/

Hub Access/Hub

Aggregation Network Regional Network Backbone Network

Regional Data Center

Residential

Business

Cisco Home/Small Office

Router

Cisco ISR Router Cisco 6500

DeepPacket

Inspection

Voice Complex

Video Complex

Network Mgt Complex

IP Security Complex

System/Div Data Center

Video on Demand

Local Content

Video Complex

Page 9: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

The following elements of this cable architecture are pertinent to the broadband stimulus initiative:

• Hybrid fiber-coaxial (HFC) access network and FTTH solutions: Cisco’s HFC network solution portfolio includes every piece from the headend to the home or business: complete optical transmission platforms, nodes, and Radio Frequency (RF) components. Additionally, Cisco’s DOCSIS® passive optical network (DPON) solution allows for a smooth transition from HFC to FTTH, enabling cable providers to prepare their networks for the future without costly back-office expenses.

Figure 5. Migration from HFC Access Network to DPON FTTH

• The cable modem termination system (CMTS) broadband solution: Cisco continues to lead in the cable space with the introduction of DOCSIS 3.0 channel bonding tech- nology. Channel bonding enables cable providers to continue to offer higher and higher broadband data rates to their customers over the existing HFC plant. This technology allows providers to protect their investment in their current HFC plant while continuing to support traditional cable modems in conjunction with higher-rate DOCSIS 3.0 modems.

Figure 6. Cable – CMTS Broadband Solution

Broadband Solutions Page 7

Existing HFC (Brownfield Majority of Plant)

Headend/Hub Outside Plant Sub

CiscoCMTS

CiscoPrisma II Chassis

1610

Splitter Enclosure

28dB Link BudgetPrisma D-PON Tx,EDFA and Rx Optics

LegendCMTS: Cable Modem Termination SystemD-PON Tx: DOCSIS Passive Optical Network TransmitterEDFA: Erbium-Doped Fiber AmplifierRx: Receiver

HFC: Hybrid Fiber-CoaxialPON: Passive Optical NetworkSub: SubscriberONT: Optical Network TerminalCPE: Customer Premise Equipment

Sub ONT CPE

1:32 PON

PON (Greenfield)Master PlannedCommunities

Large Subdivisions

Some Extensions ONT

ONT

1550

CiscouBR10012

CiscoRF Gateway 1

EQAMCiscoDPC3000DOCSIS 3.0Cable Modem

HFC

CiscoDPC2505Cable Modem

CiscoDPC2607EMTA

Page 10: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Solutions Page 8

Wireless ArchitecturesCisco’s broadband wireless architecture (Figure 7) integrates both licensed (WiMAX) and unlicensed wireless (Wi-Fi) access technologies into a converged IP service delivery archi-tecture. This can be segmented into four essential functional areas: subscriber devices and services, broadband wireless access, converged IP transport, and the Cisco Service Exchange Framework (SEF).

WiMAXCisco’s Mobile WiMAX solution is based on the IEEE 802.16e-2005 standard and combines superior RF access technologies with world-class IP infrastructure to deliver an end-to-end solution with the following key benefits:

• Superior Mobile WiMAX capacity and coverage with beamforming and multiple-input and multiple-output (MIMO), helping to lower capital and operating expenses.

• Integration with the Cisco Access Service Network (ASN) gateway through an open R6 interface (Profile-C), as defined by 802.16e-2005 specifications.

• Convergence of licensed and unlicensed broadband wireless access, helping to ensure a smooth service deployment.

Figure 7: Broadband Wireless Architecture

The Cisco Mobile WiMAX product suite consists of a full complement of beamforming-enabled WiMAX base stations (8-antenna macro and 2-antenna mini base stations), a full-featured Cisco ASN Gateway, CPE (both desktop- and PC-card-based), and compre-hensive network management.

Cisco ServiceMesh and Unified Public Wireless LAN (PWLAN) The Cisco Aironet® 1520, Aironet 1250, and Aironet 1140 Series indoor and outdoor Wi-Fi access points help service providers to deliver broadband wireless access for implementations of any size.

Access Devices Radio Aggregation Aggregation/WiMAX Edge Services Edge Core

Logical Data FlowThrough Edge

EthernetAccessNode

MicrowaveLink

WiMAXBasestation

AggregationCisco 7600

7600with ISG

CarrierEthernet

Distribution7600 with

BroadbandWirelessGateway

(BWG)

BusinessServices PE

ConsumerServices

Cisco12000

ServiceControl

IP MPLSCore

CiscoAccess

Registrar

ServiceManagement

VoIP

WiMAXCPE

Access Services Network (ASN) Connectivity Services Network (CSN) External Networksand Services

Premiere Routingwith Voice

WiMAX EnabledLaptop

SMB/EnterpriseAccess

WiMAX

WiMAX

WiMAX

WiMAX

BWG

BWG

BWG Internet

CorporateVPNs

RemoteCSN

IP

Billing andAccounting

Cisco NetworkRegistrar

NetworkManagement

Services and Operations

Page 11: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Solutions Page 9

The Cisco ServiceMesh solution for outdoor wire-less networks and the unified PWLAN solution for indoor hotspots offer service providers many key features for easy implemen-tation and reduced OpEx. The Cisco Wireless Control System provides central-ized design, control, and performance monitoring for both Wi-Fi mesh and Wi-Fi hotspot networks, integrat-ing easily with existing network management and provisioning systems.

The ease with which Cisco’s Wi-Fi solutions can be deployed and operated, combined with the substantial number of potential Wi-Fi-enabled applications that can be offered, enables service providers to efficiently pursue innovative new revenue opportunities.

Services and SupportCisco Services allow service providers to quickly scale beyond their current capabilities. By providing planning, design, remote management, and staff augmentation services, our highly skilled experts can help you meet aggressive timelines, like those outlined in the ARRA grant applications. We provide the project management and reporting capabilities critical in managing the oversight, transparency, and accountability that ultimately avoid unnecessary delays and costs.

Cisco Lifecycle Services Using Cisco’s Lifecycle Services approach, you’ll have access to a robust Professional Services portfolio designed to support your network from initial design to ongoing main-tenance and support. The Lifecycle Services approach helps mitigate risk and provides four primary benefits: lower total cost of ownership (TCO), increased network availability, improved business agility, and faster access to applications and services. Cisco can pro- vide you with an end-to-end view of the activities that take place over the life of the network infrastructure – improving your network performance and return on investment (ROI).

Figure 9. Cisco Lifecycle Services

Wi-Fi Hotspots

Wi-Fi Mesh

CarrierEthernet

Wi-FiService

Controller

Figure 8. Cisco ServiceMesh and Unified PWLAN

Page 12: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Solutions Page 10

Cable Services and SupportOutside Plant Design ServicesCisco offers superior expertise for fiber and HFC system builds. With a full suite of end-to-end services, consultative services, and a multilayered architecture analysis process, we will help you determine a “best fit” for your system, and cost estimates for your budget. We can provide all of your system design needs, particularly in rural markets:

• Field walkout and verification services

• Geographic Information System (GIS) walkout and mapping

• Strand digitizing and mapping

• RF and Opto Electronics (OPTO) design

• GIS and operational database services

Project Management Services Our extensive experience in managing service provider technologies, in addition to an ability to coordinate with third-party system vendors, enhances our ability to offer full installation, integration, training, and technical support services – addressing all aspects of deploying, operating, and optimizing your network. Our services include:

• Program and project management

• Build, operate, and transfer

• System design and engineering

• Headend, hub, and facility installation and integration

• Network architecture upgrades and expansions

• Digital video network and application integration

• Video-on-demand integration

• Maintenance and support

• MPLS design

– DOCSIS 3.0 design

– Software risk analysis

WiMAX Services and SupportCisco WiMAX Services can rapidly deploy reliable WiMAX networks to help you achieve a competitive advantage. Cisco and our certified partners have the right resources, knowl-edge, and experience to support fast and cost-efficient network design and implemen- tation projects. Cisco can help enable the success of your WiMAX solution as a systems integrator, or provide individual standalone services for your current WiMAX project phase. We can also work with a certified partner to provide an end-to-end solution. The following services are available from Cisco Advanced Services for WiMAX:

• Cisco WiMAX Prepare Services

• Cisco WiMAX Planning Services

• Cisco WiMAX Design Services

• Cisco WiMAX Implementation Services

• Cisco WiMAX Operate Services

• Cisco WiMAX Optimization Service

Page 13: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

Broadband Solutions Page 11

Cisco CapitalLiquidity in today’s market is extremely limited. With the current economic climate, financial justification for any purchase must be based on TCO and ROI. Cisco Capital is a strategic sales enabler – a resource you can use to position the entire Cisco solution to your customer.

By working with Cisco, you’ll have the ability to protect your investment with the right payment schedule, term duration, and end-of-lease options – including an outright purchase, capped and market-value residuals, and like-for-like equipment returns.

Cisco Capital can help you meet your business goals and customer expectations, while preserving cash and accelerating profitability. Finance as little or as much as needed – from total solution financing to unique items not covered by the broadband stimulus package.

For more information about Cisco Capital’s flexible financing solutions, talk with your Cisco account manager or visit Cisco Capital at http://www.cisco.com/web/ordering/ ciscocapital/index.html.

Partners and ChannelsCisco’s award-winning Channel Partner Program is a key element in our approach to helping customers take full advantage of diverse technologies and platforms.

Cisco’s partners consistently provide the depth of expertise required to deliver innovative solutions to customers worldwide and, many times, are members of the very communities that are being served. This allows them to bring an understanding of not only the technol-ogy, but also the specific business and social environment in which the customer operates.

With our channel partners’ ability to smoothly integrate solutions involving Cisco products, applications, and other complementary technologies, our customers can:

• Accelerate the rollout of high-quality, reliable offerings

• Maximize their ROI

• Improve their own customer satisfaction

• Deliver critical, differentiated services in advance of their competition

For More InformationPlease contact your local account manager or Cisco channel partner to discuss your broadband needs pertaining to the 2009 American Recovery and Reinvestment Act. If you don’t have an account manager or are unfamiliar with our various channels, please go to [email protected].

Cisco welcomes the opportunity to work with you to develop your own customized broadband solution. Let’s begin exploring how you can seize the opportunities of the American Recovery and Reinvestment Act.

Our customers can

accelerate the rollout

of high-quality, reliable

offerings, thus maximizing

their ROI, improving their

own customer satisfaction,

and delivering critical,

differentiated services

in advance of their

competition.

Page 14: Broadband Stimulus Initiative - Cisco · Broadband Stimulus Initiative: Broadband Solutions for Service Providers Broadband Solutions Page 1 Executive Summary The American Recovery

This Package is not and should not be construed as an offer to contract. Some information contained in this Package may reference future technology under development. All such information herein is subject to change without notice.

Printed in the USA C11-532668-00 04/09

Broadband Solutions Page 12

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

CCDE, CCENT, CCSI, Cisco Eos, Cisco HealthPresence, the Cisco logo, Cisco Lumin, Cisco Nexus, Cisco Nurse Connect, Cisco Stackpower, Cisco StadiumVision, Cisco TelePresence, Cisco WebEx, DCE, and Welcome to the Human Network are trademarks; Changing the Way We Work, Live, Play, and Learn and Cisco Store are service marks; and Access Registrar, Aironet, AsyncOS, Bringing the Meeting To You, Catalyst,

CCDA, CCDP, CCIE, CCIP, CCNA, CCNP, CCSP, CCVP, Cisco, the Cisco Certified Internetwork Expert logo, Cisco IOS, Cisco Press, Cisco Systems, Cisco Systems Capital, the Cisco Systems logo, Cisco Unity, Collaboration Without Limitation, EtherFast, EtherSwitch, Event Center, Fast Step, Follow Me Browsing, FormShare, GigaDrive, HomeLink, Internet Quotient, IOS, iPhone, iQuick Study, IronPort, the IronPort logo, LightStream, Linksys, MediaTone, MeetingPlace, MeetingPlace Chime Sound, MGX, Networkers, Networking Academy, Network Registrar, PCNow, PIX, PowerPanels, ProConnect, ScriptShare, SenderBase, SMARTnet, Spectrum Expert, StackWise, The Fastest Way to Increase Your Internet Quotient, TransPath, WebEx, and the WebEx logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

All other trademarks mentioned in this document or website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0903R)

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

CCDE, CCENT, CCSI, Cisco Eos, Cisco HealthPresence, the Cisco logo, Cisco Lumin, Cisco Nexus, Cisco Nurse Connect, Cisco Stackpower, Cisco StadiumVision, Cisco TelePresence, Cisco WebEx, DCE, and Welcome to the Human Network are trademarks; Changing the Way We Work, Live, Play, and Learn and Cisco Store are service marks; and Access Registrar, Aironet, AsyncOS, Bringing the Meeting To You, Catalyst, CCDA, CCDP, CCIE, CCIP, CCNA, CCNP, CCSP, CCVP, Cisco, the Cisco Certified Internetwork Expert logo, Cisco IOS, Cisco Press, Cisco Systems, Cisco Systems Capital, the Cisco Systems logo, Cisco Unity, Collaboration Without Limitation, EtherFast, EtherSwitch, Event Center, Fast Step, Follow Me Browsing, FormShare, GigaDrive, HomeLink, Internet Quotient, IOS, iPhone, iQuick Study, IronPort, the IronPort logo, LightStream, Linksys, MediaTone, MeetingPlace, MeetingPlace Chime Sound, MGX, Networkers, Networking Academy, Network Registrar, PCNow, PIX, PowerPanels, ProConnect, ScriptShare, SenderBase, SMARTnet, Spectrum Expert, StackWise, The Fastest Way to Increase Your Internet Quotient, TransPath, WebEx, and the WebEx logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

All other trademarks mentioned in this document or website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0903R)

Americas Headquarters Cisco Systems, Inc. San Jose, CA

Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore

Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands

Americas Headquarters Cisco Systems, Inc. San Jose, CA

Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore

Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands