broadcast asia 2015 | podcasting in the philippines
TRANSCRIPT
![Page 1: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/1.jpg)
SUPPORTED BY:THE ASEAN PODCAST NETWORK.
![Page 2: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/2.jpg)
PODCASTING:WHERE THE FUTURE OF RADIO LIES. BY MARTIN ANDANAR, [email protected]
![Page 3: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/3.jpg)
![Page 4: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/4.jpg)
What is Podcasting?
!
It is online radio “on demand” that
first saw light with Adam Curry and Dave Winer
in 2004.
Pod (Ipod) + Cast (Broadcast)=
Podcast by Ben Hammersely
How is it “casted”? Through RSS (Real Simple
Syndication)
![Page 5: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/5.jpg)
What is Podcasting?
!
It is online radio “on demand” that first saw light in
2004.
Pod (Ipod) + Cast (Broadcast)=
Podcast by Ben Hammersely
How is it “casted”? Through RSS (Real
Simple Syndication)Whereas, Broadcast Radio is Real Time over the
air
Narrowcast vs Broadcast
On Air Transmission (limited frequency) vs
Finite Channels
![Page 6: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/6.jpg)
In 2014 it experienced
resurgence….Serial
Why didn’t podcast deliver in the first 10 years
as promised? !
No FB’s and Twitters 10 yrs
ago. No smartphones.
Why isn’t podcast that big?
Because there is no native android
platform.
![Page 7: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/7.jpg)
What’s our story?
August 2, 2014.
Martin’s Mancave
![Page 8: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/8.jpg)
We grew 57,000% in 10 months.
3,000 unique plays in August
2014.
390,000 unique plays in April
2015
21 Indy Shows.
![Page 9: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/9.jpg)
![Page 10: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/10.jpg)
![Page 11: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/11.jpg)
On 7 podcast platforms & apps
![Page 12: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/12.jpg)
![Page 13: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/13.jpg)
![Page 14: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/14.jpg)
![Page 15: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/15.jpg)
1,000,000 Plays in May
![Page 16: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/16.jpg)
![Page 17: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/17.jpg)
Projection by August: 2mn Unique Plays
Average.
![Page 18: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/18.jpg)
![Page 19: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/19.jpg)
aseanpodcast.netCulture & Arts
![Page 22: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/22.jpg)
Why fight for radio on
demand or podcast?
Because majority online are fighting for
eyeballs.
Maybe, a lot are forgetting that people have
ears too.
![Page 23: Broadcast Asia 2015 | Podcasting in the Philippines](https://reader031.vdocument.in/reader031/viewer/2022020213/588082051a28ab35718b4e61/html5/thumbnails/23.jpg)
EMAIL: [email protected] [email protected] TWITTER: @MARTINANDANAR !