broadcast media interviewing apamsa leadership development module

BROADCAST MEDIA INTERVIEWINGAPAMSA Leadership Development Module

Broadcast Media Interviewing

Radio, television, and the internet gets the news out quickly to a large audience

The interview may be broadcast live or taped

Interesting and unusual stories are most appealing for broadcast media

Relations-Oriented Behaviors

Source: Ohio Arts Council - www.oac.state.oh.us/resources/mediaresourceguide/media.asp



Interviewing is a tool to gather information about the story, do not treat as a casual conversation

Utilize the Guidelines for Broadcast Media Interviewing to work with broadcast media outlets and prepare your interview

Leadership Challenge (29)

Supporting

Guidelines For Broadcast Media Interviewing

Source: G. Yukl, Leadership In Organizations (New Jersey: Pearson Prentice Hall, 2006, p. 71-72)

Target the media Spokesperson Etiquette Interview rights

Public service announcements

Crisis media relations


Target the type of audience to whom the media outlet appeals

Contact the media 3-6 weeks in advance of the news event, talk show, or interview

Briefly declare your event and explain why it is newsworthy

Give a written description of the organization and the person being interviewed

Target The Media



Select an enthusiastic, well-spoken person who is not camera shy

Speak clearly and concisely, pronounce every word fully and state everything as facts

Look at the reporter, not the camera

Turn off all electronic devices and focus on the interview

Spokesperson



Stay calm and collected

Wear cool (soft pastel) and comfortable professional clothing, simple jewelry and light makeup

Do not drink water or chew gum while answering questions

Spokesperson



Stand-up interviews: Keep your hands at your sides, not crossed or in

your pockets

Keep your feet next to each other, firmly on the ground

Do not shift around, fidget, or pick at your clothes

Etiquette



Sitting interviews: Do not swivel in the swivel chair, or just avoid sitting

Men cross their legs at the knee, women cross their legs at the ankles with knees together

Reporter stands, you stand; reporter sits, you stand or sit

Stay at level with the camera

Etiquette



You have rights to: Decline an interview Ask gist of interview and its use Ask what type of questions will be asked Set the interview time and location Name of the interviewer Have legal and PR counsel present Not answer a question Ask for the question to be repeated Be treated with respect, dignity, honesty, and fairness

Interview Rights



You have rights to: Clarify an incorrect assumption or statement Stop the interview Not speculate Not know the answer and ask for time to research it Review an issue before answering questions about it Follow up regarding questions or issues during

coverage

Interview Rights



You do not have rights to: A list of all interview questions in advance Speak on behalf of an organization you are not

affiliated Be dishonest Review the article or segment before publication or air

time

Interview Rights



Low-cost way to reach target audiences with a brief message of community interest

PSAs can raise community awareness about your cause or event

Public Service Announcements



Format: Submit in 10-second (25 words), 20-second (40

words), or 30-second (60 words) lengths

Keep the message simple, short, and to the point

Type on 8 ½” x 11” paper, double space and 1” margins

Your contact information in the upper left corner




Format: Type release dates in upper right corner

“Start” date to begin airing and “Kill” date to stop airing

Type the word count and time in seconds at the bottom left margin (e.g., 40 words – 20 seconds)





Radio, television, and the internet gets the news out quickly to a large audience

Interviewing is a tool to gather information about the story, do not treat as a casual conversation

Utilize the Guidelines for Broadcast Media Interviewing to work with broadcast media outlets and prepare your interview

Summary


Ohio Arts Council www.oac.state.oh.us/resources/

mediaresourceguide/media.asp

Free Management Library www.managementhelp.org/ldrship/

ldrship.htm

Sources

broadcast media interviewing apamsa leadership development module

Documents

media interviewingyou

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media interviewingstand

broadcast media outlets

ohio arts council

media interviewingstay

media outlet appealscontact

type of audience